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17 Sep 08

Gartner Says Many Social Software Projects Fail Due to IT Managers Not Having a Well-Defined Purpose to Succeed

  • Mr. Bradley said that many IT organizations fall into the trap of following "worst practice," installing social software in the expectation that productive communities will emerge spontaneously. Gartner's discussions with clients suggest that the "install and they will come" practice rarely succeeds; about 70 percent of the community typically fails to coalesce. Furthermore, of the 30 percent of the communities that do emerge, many revolve around interactions that planners didn't envision, that don't provide business value and that may even be counterproductive.
16 Jul 08

Businesses failing to exploit social networking | IT PRO

  • “Social networking software holds enormous potential for improving the management of large companies,” said Nick Ingelbrecht, research director at Gartner.
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