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Dec
23
2010

  • harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter
Dec
5
2010

  • transmedia storytelling as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience
Oct
1
2010

  • “The answer was always the same: ‘It was like a fever. Everyone wanted to go.’ ”
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