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Rebecca Rivera

Rebecca Rivera's Public Library

May
11
2012

Are universities really taking advantage of the latest tech trends? Though they were early adopters of the Web, they seem to be behind in areas like mobile apps, services, and social technologies.
For the latest thinking on that, an Xconomy journalist checked in with Modo Labs, a Cambridge, MA-based startup working on mobile software for colleges, companies, and hospitals.

Xconomy education technology trends Modo Labs Kurogo

Apr
27
2012

Kat Gordon's post gives 5 reasons this amazingly beautiful new social site, that is so dizzyingly addictive.

Pinterest reasons Kat Gordon catnip

Article explores whether an iPad can provide a more engaging learning experience and might even improve student performance.

education e-learning iPad ReadWriteWeb

"If you could reinvent education for the twenty-first century what would that look like?" Recap of this insightful conference on e-learning.

e-learning skillshare conference education

Apr
12
2012

"World's first Online Startup Accelerator where entrepreneurs create step-by-step guides to accelerate your startup and you work alongside a community of startup founders and mentors"
Post on 35 "best startups TechCrunch missed": http://startupplays.com/blog/top-35-startups-techcrunch-missed-out-on-in-march/

startup online accelerator resources entrepreneurs

Apr
10
2012

It’s time to move beyond the “what is” social business and “why” it’s important for business. Not that achieving c-suite support isn’t critical because it is. We know that already. Or, the fact that organizations today need to be more transparent and trustworthy. We know that too. It’s time for a little more practical, a little more applicable content about social business.

Here is one way to approach the social business consulting process, simplified for obvious reasons.

Scenario: Company A is in chaos. No social media policy. Employees running wild on the internet. 178 social media channels and counting. No coordination internally, multiple customer touch points with zero message consistency; customer confusion.

social consulting step by Michael Brito

The Facebook Timeline that brand pages were forced to switch over to last week is "flawed," according to an eye movement study of six brand pages by SimpleUsability, with many of the new features going unnoticed or being misunderstood.

"The average user doesn't fully understand the new layout, or interact with it in the way intended," said Guy Redwood, managing director of SimpleUsability. "This will likely change over time, but as the mechanics of obtaining 'Likes' has become more difficult for brands, they now need to drive engagement more than ever."

The study tracked user eye movements when visiting the Web-based brand pages of American Express, Pizza Hut, Coca-Cola, Gap, Coldplay and Manchester United. In addition to pointing out problems with brand pages, the study found certain features on the pages as currently designed were more important.

Facebook Timeline study eye movement brand pages

Post re:

Pinterest traffic is worthless.

But so is all traffic - unless you do something with it.

Pinterest traffic value

Data research firm Lead411 has released its list of the 62 fastest growing companies in Boston, which it distilled from an initial list of over 1,776 firms. To be considered for the list a company has to satisfy the following criteria:

How the Winners were Chosen
First, all companies must be in either the Software, Wireless, Internet, Hardware, or Media industry and be a privately held organization, and be within Boston, Massachusetts. From there, each company must meet one or more of the following requirements;

** 100% increase in revenues over the past 2 years; OR
** Over $2M in funding in the past 2 years;

Boston Innovative Companies 2012

Apr
3
2012

simple icons you can cut & paste

icons vector art cut & paste design tools

An easier way to get the specialized characters you need so you can paste them into Word/Photoshop.

keycap characters special cut paste writing tool

Digiday — The Authority on Digital Media, Marketing and Advertising.

Digiday is a media company and community for professionals who work in the digital media, marketing and advertising industry. Our mission is to connect the industry with insightful analysis and perspective, as well as each other. We provide key insights and information through our online publications and conferences that cover the changes, trends — and why they matter. The focus is on quality, not quantity, and honesty instead of spin. We cover the industry with an expertise, depth and tone you won’t find anywhere else. The entire team at Digiday is driven to produce the highest quality publications, conferences, and resources for our industry.

Digital social marketing advertising insights analysis perspectivies

Mar
30
2012

Manicurist extraordinaire on natural nail care

HeatherWright manicures blog Boston

Mar
28
2012

Below are some must know tips as well as loads of Facebook reference urls at the bottom to hopefully save you some time in case you get stuck or have further questions.

Note, there are more changes than what I included in this blog post. For this post I tried to keep it specifically focused on the "need to know" changes.

Facebook brand page tips guidelines

Mar
26
2012

Travel site that hires special investigators who visit, photograph, review and rate each hotel. We uncover the truth, before it's "uh-oh" time.

travel hotels investigators social

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