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"7 tricks for your corporate twitter

Dmitri JoukovAuthor: Dmitri Joukov
27 November 2009

Our twitter @turbomilk is one of the most popular corporate twitters in Russia. The password to the twitter is available to all our staff but there is just a few of us posting. And, as it happens, most of the posts are coming from me. After more than a year of observations and experiments involving real people I came up with a range of plain tricks on how to make twitter more interesting and popular.

Once we even got a chance to take a fresh look at our twits while being in a small company of little-known people – the room was filled with stifled giggling… So we realized that we should carry on like that. So, what is that you should do in a corporate twitter?
1. Follow others but not everyone

If your company does not have twitter, get one and start with a simple algorithm: follow your friends and several corporate twitters of the subject close to yours. Some of them may be curious about what you are going to write there. Thus you will get your first followers, i.e. readers. Avoid following everyone – it is just bad manners closely related to spam.
2. Keep It Simple, Smarty

One hundred and fourty symbols is very little if you start writing in legalese with complicated grammar. Keep it simple and you will realize that even such short messages can serve a lot of useful and, what’s even more important, clearly stated information.Being simple, clear and concise is a rather useful ability and twitter is out there helping you master it.
3. Everybody got news

Start with your company news: new products or services available to end users, new offices or outlets opened, events and discounts, working hours over weekends or holidays. With time you will have a better understanding what your followers like the most.
4. Be brave – experiment

Most users twit about what they are up to, or something like what they just ate. Your company also can do this: tell your followers about the project that your company is engaged in, vacation plan

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