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However, rising concerns about privacy may erode consumer trust and create a backlash against companies that harness web-based data without providing effective security. Instead, academics, statisticians and computer scientists are developing new approaches to organizing data that can provide much of the benefit of individual-level data -- but without as much risk, Bradlow notes. Some companies collect more personal information than they really need, creating greater potential for a damaging breach, he says, adding that firms should think carefully about what data is essential and ignore the rest.
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Government, he argues, is needed to combat instances of state-sponsored cyber attacks, which he predicts are likely to become more common unless countries work together to agree on rules for cyber warfare. Victims of cyber attacks need to rely on government "cyber cops" to detect and punish criminals, he suggests. "That job cannot be left to private companies."
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level headed analysis of FB's 'war on privacy' and what can be done about it. It's remarkable how the fundamental point about privacy is constantly overlooked or ignored. That (level of) privacy is determined by the individual trying to protected, it's part of autonomy and identity. It is not a set of settings determined by a someone else. This is probably a result of the web having become a set of superplatforms i.e. silos, so the idea that the user can determine something is no longer viable...
At best FB is the testing ground for the lower common denominator of privacy tolerance or threshold. Not good enough.
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Experts at Wharton say that despite vocal opposition, Facebook is increasingly defining the parameters of online privacy through new features and its ever-changing policies. "Facebook's approach is to 'act now, apologize later,'" notes Wharton legal studies and business ethics professor Kevin Werbach. "It has repeatedly pushed the envelope on privacy, sometimes clearly going too far." This time, will the company ultimately face a backlash from users and regulators?
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Facebook's Open Graph approach features plugins that can be included on any site so users can "like" or recommend content, and personal data is controlled by Facebook and not shared with the partner site. However, a user's recommendations show up as public information on their Facebook profiles. Users can change their privacy settings to determine which recommendations are visible. Nonetheless, critics such as privacy advocacy group Electronic Frontier Foundation (EFF) say Facebook makes it hard for users to restrict the information they share.
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hm, seems to boil down to corporate arrogance and the way corporations deal with markets or anyone they think depends on them. And telling customers that when there is a problem with the product it is their fault?! Oh my! Add to it 'we can never admit we are wrong or seen to be wrong - recipe for disaster.
Article full of weasel words and phrases e.g. ("back to basics" to build capabilities to handle the new demands). And 'complexity' though a legitimate point, often seems to be the figleaf word.
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MacDuffie: Yes, for a problem that appears in the factory, even if it's complicated, you have more control [over it] and more access to full information. But when a customer says something to a dealer, it is more ambiguous. It seems that Toyota had trouble taking that kind of information and recognizing a problem that definitely needed its focus and attention.
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Back in the 1990s, I saw some of my friends complaining about how Toyota treated people when there was a problem. You know, they go to the dealers and then the dealer reports to Toyota about these problems. But [the customers] tended to get a reaction from the company that said, "The product must be good. We are confident of the quality of the products. So logically it must be your driving problems." That made many people very angry. I noticed these kinds of things were happening at first sporadically, but then more frequently. I was always warning that arrogance is the number one enemy of the Toyota philosophy. But they didn't take this seriously until big problems happened. And it was really sad to see that.
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Still, Grant says that in a wired economy where workers are increasingly likely to be physically isolated from end users, it's important for employers to build in systems that reinforce employees' awareness of whom they are helping. "Technology is this really fascinating double edged sword," Grant says. "On one hand, we have more and more ability to connect employees to end users from a different geographic region.... But on the other hand, technology has also reduced the need for face-to-face interaction. A lot of organizations stop short of making this sort of connection because the work can get done without it."
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Even in firms that are not focused on helping people as a core mission, managers might still look at increasing contact between workers and others in the organization who benefit from their labor, Grant says. "Everybody has an end user. In some cases, those end users are more inside the organization than outside. In some cases, the end users who managers want employees to focus on are coworkers, colleagues in other departments, or managers themselves." The question, he says, is: "How do we establish that connection as a regular routine, whether it's a weekly conference call with [co-workers] or a monthly check-in?"
another paper tyring to disprove the Long Tail. not sure it does.
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"Whether or not the Long Tail exists is a fundamental question for decision makers in marketing, operations and finance who face the prospect of further penetration of the Internet channel, which offers expanding product variety and new recommendation systems to help manage it,"
retail geekery. Only for the truly interested.
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Google collects a lot of information and it's not hard to foresee a time when Google will know from your email, text messages and search behavior that you are looking for a Thai restaurant south of Market Street in San Francisco. At that moment, Google can give you a 10% coupon to just such a restaurant. "Google has the potential to deliver on that promise," says Hsu.
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"All firms have to walk the fine line between data tracking and collection, which conceptually allows them to provide better targeted services, and the privacy concerns that come with it," says Bradlow. "From the customer's side, there are two [viewpoints]. On the one hand, there are many consumers who are not concerned about privacy and would welcome improved services that essentially come at little to no explicit cost to them. Yet, there is also a segment of consumers who want their privacy maintained."
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two points: note the 'because effect' model of making money because of something, not just with something (blogging and social networking falls into that category). individuals are again making better use of the web and its tools than companies. it will t
vaguely interesting but missing the fundamental point about 'consumers'
a very misguided article for many reasons. the ultimate is holding up 'french capitalism' as an example. Shurely shome mishtake?!
good if inconclusive article. annoyingly, still talk of 'consumers' addicted to free content. Oh boy, 'consumers' who also produce and distribute ain't consumers no more. media industry can't accept that though. better would be looking into 'because of' m
An interesting article about word of mouth marketing in pharmaceutical products. Rather common sense and obvious but you'd need to move away from the traditional 'channel' or even the newer 'influencer' thinking, which seems hard for marketers. Also, from
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