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Oct
25
2011

  • Marketers' demand for detailed information about individuals is at an all-time high. In the past three years, the personal-data business has exploded, with hundreds of companies tracking online behavior.

     

    As a result, basic information about Internet users—gender, age, location, income and interests—is now a commodity, ad executives say. So, to gain a competitive edge, companies are assembling more detailed profiles about people that can include thousands of data points ranging from political interests to marital status. Recently, one online-dating service was found sending information about its users' "drug use frequency" to an online-tracking company.

Sep
8
2011

don't usually go for trendwatching but some of these link to interesting tools/startups/services

innovation trend customers future online

in list: VRM

A must-read post on Google's fiasco with pseudonyms for G+ aka Nym Wars. And read the comments too.

G+ google nymwars pseudonyms majority anonymity argument online

Aug
23
2011

  • A web action is the interface and user experience of taking a specific discrete action, across the web, from one site to another site or application. They're not a specific technology but use a variety of technologies.
  • Web actions are not "just" hyperlinks. Hyperlinks are nouns and they reference destinations (sometimes with an explicit relation) with an implied action of navigation. In contrast, web actions are verbs and are first and foremost about a specific action that often but not always does something with the current page or site.
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Makes sense. It's more to do with mental models and openness of mind, however some good points in the comments. I'd say, case not yet closed...

research digitalnative students myth learning web online mental models open university

  • It concludes that while there are clear differences between older people and younger in their use of technology, there’s no evidence of a clear break between two separate populations.
  • On one side of the divide is the young person who uses technology like she drives her car, without the need for conscious attention to the process. On the other side sits a grizzled and mature individual, maybe a would-be ‘silver surfer’, frowning impotently at a keyboard and calling for his granddaughter.
Jul
17
2011

  • Big publishers, he adds, “are undoubtedly very nervous” about the impact that this initiative — and its possible success — might have “on the willingness of future potential Rowlings to cut the old-style deal rather than reserved-rights deals.” Of course with the typical first-time writer, a publisher does not have any guarantee of huge sales, he notes. “I would expect the main consequence of this to be different royalty rates for digital sales, not wholesale changes in boilerplate terms.” He predicts that the success of sites like Pottermore will depend on how much distinctive content they can offer.
Aug
7
2010

yep, the CEO of IAB has it right... "[browser privacy controls] seemed to equate delivery of advertisements with privacy violations." Thanks for spelling out.

microsoft privacy online browser advertising fail

  • One of the attendees, Interactive Advertising Bureau Chief Executive Randall Rothenberg, says he was worried that Explorer's proposed privacy features would block not just the collection of consumer data, but also the delivery of some Web advertisements themselves. He says the features "seemed to equate the delivery of advertisements with privacy violations." He was especially troubled, he says, by the prospect of Microsoft turning the features on for all consumers, by default.
Jul
23
2010

well, a good result to beat over the head those who maintain that users don't care about privacy... still a survey though and as such potentially skewed and unreliable.

privacy socialnetworks online survey

  • 50% of U.S. residents who have a profile on a social networking site are worried about their privacy.  This includes 27% who are concerned and 23% who are very concerned.  The remaining 50% aren’t too anxious.  29% are not very concerned, and 21% are not concerned at all.
Jun
9
2010

is that like letting users interact with a deeper layer of an app (i.e. its database) than before? That's be well cool

database user autonomy fluidinfo startup innovation online

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