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15 Dec 09

Why James Chartrand Wears Women's Underpants | Copyblogger

very interesting!

www.copyblogger.com/james-chartrand-underpants - Preview

gender bias marketing

03 Dec 09

I AM THE CLIENT!

the funniest thing I have read in ages!

iamtheclient.blogspot.com - Preview

advertising agency funny marketing

13 Aug 09

The Long-term Downside of Overnight Success - Knowledge@Wharton

it does make sense, interesting to see it analysed and measured. long-term is the most underrated aspect of business and adoption.

knowledge.wharton.upenn.edu/article.cfm - Preview

adoption long-term marketing product success strategy knowledge@wharton

"If something catches on too quickly, it might not only have a shorter lifespan, but may also end up being less successful overall. Faster adoption may hurt product success."
Their analysis showed that names which experience sharper increases in popularity tend to die faster, even after controlling for factors such as novelty. In addition, if a name reached the same level of popularity 10% faster, its subsequent rate of decline was 12.5% larger.
4 more annotations...
- The research into the adoption and abandonment of names challenges some assumptions about the diffusion of a message and its saturation in the population, which is an important concept in marketing. As a message spreads -- or diffuses -- through a population, it reaches more potential adopters. However, diffusion models typically assume a set target population size. Using the population of people naming a baby each year to explore adoption and abandonment, the researchers were working with a group that continually renews itself. Other factors, beyond diffusion and saturation, must be involved, the authors argue. "Adoption velocity is one such factor."
- The paper goes on to note that conventional wisdom would hold that if a message diffused through a population quickly, more potential adopters would be reached, improving the prospects for widespread adoption.
- "This seemingly counterintuitive finding has important implications. One is that faster adoption is not only linked to faster abandonment, but may also hurt overall success,"
- "Importantly, though, our results suggest that independently of its cause, a quick rise in popularity may have an accelerating effect on abandonment," the authors write. "As such, we anticipate that there will be an inherent tendency for items that have been adopted quickly to decline faster, even in cases where advertising persists."

17 Jul 09

United Breaks Guitars - A Marketing Case Study In The Making

a classic market RIOT move - a customer makes a song about how airline broke his guitar. Hope this goes on and on and on....

www.webmink.net/...aks-guitars-marketing-case.htm - Preview

airline business marketRIOT marketing PR music

22 Jun 09

brandchannel.com | Employee Brand Engagement | Brand Proof Points | Denny’s | Virgin Media | Red Hat | brand | brands | branding

incredibly mediocre. at best very obvious, rather simplistic stuff, at worst, the same marketing & branding drivel that applies to 'consumers'. consider this: "Don’t underestimate the importance of internal communications in engaging employees with your brand. To be successful, actions and words must deliver the same message." Can't believe that people still talk like this! 'Engage with brand', 'deliver message'. Arrgh. FAIL

www.brandchannel.com/brand_speak.asp - Preview

marketing branding internal company stupid language communications

17 May 09

Digital Domain - Just Browsing? A Web Store May Follow You Out the Door - NYTimes.com

www.nytimes.com/...17digi.html - Preview

shopping online marketing privacy data metrics

Abandonment Tracker Pro addresses a longstanding fear of lost business represented by the supposedly grave problem of “shopping cart abandonment.” “Up to 70 percent of shopping carts, registrations, quotes and online forms are abandoned before they’re complete,”
here were many reasons that customers might not complete a purchase. And the rate of cart abandonment rose substantially from 2005 to 2008, he said, a reflection of intensified comparative shopping that visitors carry on with many sites simultaneously.
- i often go as far as checkout in order to find information that's not easily available i.e. delivery cost and timing etc. so the statistic about shopping cart abandonment is not only about lack of marketing or pull but simply about not having the right information displayed or accessible. another example of trouble with interpreting metrics - on 2009-05-17
Add Sticky Note

16 May 09

Digital Darwinism

rearranging deck-chairs on the Titanic.

www.strategy-business.com/...rr00069 - Preview

media marketing advertising agency businessmodel

15 May 09

Don’t tell the consumers… but one day they really could take control of what we market to them | Red C

oh my god! how much can you misunderstand what VRM stands for?! scenarios like 'Consumer Power' site is what we are trying to avoid and eliminate their hold on our data.

www.redcmarketing.net/...vendor-relationship-management - Preview

VRM consumer mistake data marketing

10 May 09

Talent imitates, genius steals: Be Nice Or Leave (Slight Refrain)

oh my, the night of the social media experts continues. Nothing new that some of us haven't been saying for years, pretty pics and graphics - smacks of meedja/agency/branding pro.

farisyakob.typepad.com/...e-or-leave-slight-refrain.html - Preview

socialamedia marketing agency

05 May 09

Umair Haque at BRITE '09 conference on Vimeo

interesting but suspect - anyone uses business and marketing/branding campaigns as examples of real innovation is missing a beat or two. Sorry.

www.vimeo.com/4364126 - Preview

business innovation marketing crisis financial

04 May 09

Entropy Gradient Reversals

some things never change. good.

www.rageboy.com/...10-did-i-fall-asleep-this.html - Preview

cluetrain marketing docsearls

YouTube - Larry Ellison - What The Hell Is Cloud Computing?

Thanks to Oracle's CEO for spelling it out!! Agree, cloud computing is at best marketing buzzword, at worst a fraud selling the same thing for more money.

www.youtube.com/watch - Preview

cloudcomputing marketing buzzword oracle

23 Apr 09

YouTube - Disgusting Dominos People - Domino's Responds

www.youtube.com/watch - Preview

marketing socialmedia crisis dominos crisiscommunication response delicious

14 Apr 09

The recession changes shopping habits | From buy, buy to bye-bye | The Economist

www.economist.com/...displaystory.cfm - Preview

marketing socialmedia shopping future economics crisis behaviour consumer recession economist delicious

Logic+Emotion: Marketing In A Post-Consumer Era

if we applied post-consumer era thinking to the internet, the web would have never happened and social web would be but a fantasy. excess can often also mean diversity, abundance and ubiquity, which allows experimentation (low cost barrier) and innovation

darmano.typepad.com/...-wont-look-like-marketing.html - Preview

marketing advertising innovation consumer economy consumption delicious