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Adriana Lukas's Library tagged advertising →  View Popular

03 Dec 09

I AM THE CLIENT!

the funniest thing I have read in ages!

iamtheclient.blogspot.com - Preview

advertising agency funny marketing

05 Nov 09

Google Redefines Disruption: The “Less Than Free” Business Model « abovethecrowd.com

  • Despite these challenges, it would be a dangerous strategy for any of the many threatened players in these markets to hang on to this “quality” rationalization for very long. First, Google’s products will get better over time. The sheer volume of the Android phones in the market will give them new data feeds to complement their own mapping effort. Also, they can create UGC hooks for users to embellish their own maps (like in Google Earth), offering themselves further differentiation.  With regard to Android, version 3 will be better than version 2 will be better than version 1.  Microsoft knows this game well.


    Another perhaps even more important factor is that when a product is completely free, consumer expectations are low and consumer patience is high. Customers seem to really like free as a price point. I suspect they will love “less than free.”

25 Aug 09

Ad Network Fetchback Blunts Concerns About Web Privacy - Advertising Age - Digital

people may not react to the cause of privacy abuse (i.e. data being collected) but they certainly react to the result (i.e. identity theft, creepiness of behaviour targetting or 'personalised' ads). transparency about who collects data and why will go some way in addressing this gap

adage.com/...article - Preview

advertising online privacy

26 Jul 09

Projection on Buildings on Vimeo

very cool but why does it have to be used as 'communication' or advertising. another interruption in the making?!

vimeo.com/4238052 - Preview

projection advertising 3D

22 Jun 09

How not to use Twitter: HabitatUK as a case study

would love to see in public the name of the idiot who spammed twitter like this. why bother with twitter when the advertising mindset remains.

socialmediatoday.com/103334 - Preview

habitat stupid twitter spam advertising

14 Apr 09

Logic+Emotion: Marketing In A Post-Consumer Era

if we applied post-consumer era thinking to the internet, the web would have never happened and social web would be but a fantasy. excess can often also mean diversity, abundance and ubiquity, which allows experimentation (low cost barrier) and innovation

darmano.typepad.com/...-wont-look-like-marketing.html - Preview

marketing advertising innovation consumer economy consumption delicious

24 Mar 09

Why Advertising Is Failing On The Internet

been saying this since 2003, at least. been seen as crazy. oh well: "Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most

www.techcrunch.com/...ing-is-failing-on-the-internet - Preview

advertising internet web2.0 techcrunch analysis failure media trends delicious

25 Feb 09

Close-up: How Twitter allows direct access to consumers - Campaign Magazine Features - Campaign Magazine

same old same old, follow the trail - digital, online, websites, blogs, social networks, twitter, blah blah. but nothing changes.

www.brandrepublic.com/...allows-direct-access-consumers - Preview

twitter jnj brands advertising marketing campaign delicious

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