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in other words, screen that ships without a mouse, ships broken (clay shirky)
paper on how TV ads affect audiences
crunch time? let's see how much of it will be justified by the 'economic downturn'. anything but the need to change business models..
treating internet as a medium again, another reason why surveys suck.
this is insane. when will advertisers realise that they are not welcome or perhaps they already do and don't care.
ad prices on network TV are soaring, shrinking TV audiences is translated into more ads to reach them (which costs more) instead of getting the message - something's wrong with ad business!
amazing how people can put stuff like this on the internet so more of us can learn about this... ;-)
Whether all the internet buzz ultimately revives the show, Rogers said he has learned much from the leak and about the power of the internet.
very interesting and relevant article - a must read!
the business model is still advertising. I guess in the channel world it's got to be. And TV networks online are still just 'relocating' their channel mentality. I don't have the answer to what would be a commercially viable alternative, but would love...
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