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Qien Kuen's Library tagged socialmedia →  View Popular

08 Oct 08

给公司请一位“社会化媒体”经理 - Nothing but a tree - 博客大巴

  • Cisco的网络及社会化媒体营销主管LaSandra Brill说，Web2.0时代的marketing的特点：

    建立关系（和客户）而不是只创造一个事件
    经营一个社区而不是做个网站
    整合（互联网）资源而不是打散资源
    双向沟通而不是单向沟通
    人性化的而非人造的
    无所不在（在互联网上）而不是只出现在自己的地盘
01 Oct 08

Why Many Social Software Projects Fail

  • IT and business managers in charge of deploying social software need to choose a core purpose for the community and arrange implementation to achieve that purpose.
24 May 08

Karyn's erratic learning journey: So, how did you get started... and what difference has it made?

    • How did you get started with social media?
    • What was your introduction, and how did the journey unfold?
    • What difference has it made in your professional practice?

5 Great Ways to Contribute to Social Media - ReadWriteWeb

  • Provide Fresh Content
  • Spread The Link Love
  • 4 more annotations...
23 May 08

Too Many Choices, Too Much Content - ReadWriteWeb

  • The problem is, while we're busy experimenting with this new thing and that new thing, we might miss out on actually enjoying the services that are already there for us, working just fine, thank you very much.
19 May 08

WebGuild: Microsoft Email Leaked: Focus Search, Social Media, Display Ads & User Experience

  • 1. Consolidate ad platform and win in display
    2. Innovate and disrupt in search
    3. Deliver end-to-end user experiences across PC, phone, and web
    4. Reinvent portal and social media experiences
05 May 08

The Sydney Morning Herald Blogs: Enterprise

  • not every single person in that particular online community is going to pay attention to what you have to say but even if a percentage does
  • After all, creating a Facebook page for your business doesn't cost anything.
  • 2 more annotations...
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