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tg tw content newsletters

The nice folks over at Latvian email service provider Mailigen asked me some questions and posted my responses to their blog...

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tg cases tw

If you’re planning to utilise email as a marketing channel, then it’s imperative to put a plan in place. Econsultancy’s Jake Hird discusses how to execute a best practice email marketing strategy.

tg strategy tw

tg cases

Here's the first part of a case study showing how simple, inexpensive changes to a client's sign-up page took it from less than a 10 percent conversion rate to a 45 percent conversion rate.

tg tw list-growth

while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best practices.

tg tw segmentation

Improve your open and clickthrough rates by seeing what to cut, what to keep, and how to focus your message.

tg tw design

Email Design How-to: 5 insights to improve open and clickthrough rates

tg tw offer audience design

So how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message, and the message body itself. Next time you draft a message for a lead nurturing campaign or just a one-time email send, ask yourself whether your copy meets all of these guidelines first.

tg copywriting tw

tg design

tg tw relevance

Who said email is dead? Even social media itself can't live without email... just sayin'...

tg twitter social_media tw

tg cases

There are three simple steps to freshening up your email newsletter.

tg design testing analysis

there are techniques that can make your job easier and your case more compelling. While this list is in no way comprehensive, these 10 strategies are used quite a bit because they work.

tg copywriting

tg design hotmail

Animated GIFs are going through a renaissance. In the last few months, we've seen them resurrected from the cringe-worthy virtual graveyard of 'Under Construction' banners and funny profile pics, to be redefined as fine art. This trend is particularly relevant to email design, where GIFs and CSS animations are the only way to add moving images, given the poor video support across the most popular email clients.

tg design animated_gifs

tg testing cases

tg metrics