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Here's the first part of a case study showing how simple, inexpensive changes to a client's sign-up page took it from less than a 10 percent conversion rate to a 45 percent conversion rate.

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a list of the most important new channels, along with tips on how to leverage them for your own marketing program.

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Well I believe that relationships are built on trust. And trust is gained by delivering on clear expectations. With email marketing, this means making promises to new subscribers up-front and then delivering on these promises time and time again with all of your emails.
So here’s a list of important things you should be saying to your subscribers to help build a long-term, meaningful relationship through email marketing.

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Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches?

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Obviously a lot depends on context and application but experts report many websites seeing significant sign-up rate increases after implementing a popover.

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simply changing the subject line on the confirmation increased the number of completed subscriptions from 51% to 82% for this sender.

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