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As content marketing gets more sophisticated and granular, we're all busy 'mapping' our content to stages of the 'purchase journey' (ever get caught using marketing jargon in a civilian dinner party? Embarrasing or what?). That means your content will become more and more targeted along dimensions like buying stages, job titles, levels of experience, geographies and customer relationship status.

And these are precisely the dimensions you need to manage expectations around.

content-marketing tg

content-marketing tg