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In the new Facebook Age what is the meaning of Like after all? It’s becoming like a retweet which is an easy way to appear to be engaged but without needing to even come close to being that way. It’s for this reason, a least in part, that only 7% of Likes are about referrals. A referral requires thought and intention. If you refer something you have gone past the point of blindly passing something along the way. At the point of referral you have put your reputation on the line. Maybe that’s why so few actually do this. It takes time, thought and consideration; three elements that are in short supply on the online space these days.
Facebook fans offer a great opportunity for lead generation if you know how to leverage them. As they say, it's not size that matters -- it's how you use it. To get you well on your way to use Facebook effectively for lead generation, here are 6 guaranteed tactics for turning likes into leads.
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