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# Silicon Valley startup Roku announced it is teaming up with e-commerce giant Amazon.com to allow owners of its digital video player to rent or buy movies and TV shows from Amazon. The 40,000 on-demand videos from Amazon are in addition to the 12,000 videos from Netflix that Roku video player owners could already choose from.

# Valley startup ZillionTV unveiled a service and device that it will introduce later this year. The company, which is backed by five of the six biggest Hollywood studios, plans to offer a free set-top box, to be distributed by Internet service providers, through which consumers will be able to watch about 15,000 videos on-demand.

# Time Warner revealed a plan dubbed "TV Anywhere" that would allow cable and satellite TV subscribers to watch on computers or other Internet-connected devices all of the programming they get on their televisions.

With all the recent changes, "it's just become amazing to watch this space," said Kurt Scherf, vice president and principal analyst at Parks Associates, a research and consulting firm. ...

Baker thinks the true digital living room may still be five years or so from reality.

But electronics and content companies seem to be learning from past mistakes, and in doing so, helping to bring that day closer. Meanwhile, their efforts are pressuring traditional pay TV service providers — from whom the large majority of Americans receive their video content — to respond with more on-demand services and digital living-room type services.

The first iterations of digital living room products were often tied to consumers' computers. Either consumers had to connect a device to their computers over a local network to access movies or photographs that were stored on the PC, or they had to plug their PCs directly into their TVs. Both methods proved a hard sell.

More recently, electronic

If they haven't already, your CEO will join Facebook this year. That's according to a new digital outlook report to be released today by the marketing specialists at Razorfish.

"Executives are responding to social media and the real impact it's having on their brands," said Terri Walter, vice president of emerging media at Razorfish.

While older generations are experimenting more online, younger early-adopters are maturing with regard to online usage. Unfortunately for marketers, that means an increasingly sophisticated, selective, and even-harder-to-reach 18- to-25-year-old consumer.

The next 10 to 20 years will be marked by two trends. First, there will be systemization and widespread adoption of social practices that engage millions of people in effective, self-directed, socially motivated production. Second, there will be an increasing sophistication of what I call “social contract enterprises”—companies that have learned how to become trusted platforms for productive social practices. ...

As companies begin to see the social practices that make up peer production not as fads but as a fundamental generational shift in consumption, they will have to embrace these socially conscious values. They cannot afford to be seen as working in opposition to them or, increasingly, they will risk offending their users/customers. Such changes are not easy, so it is natural that we are seeing the adoption of diverse strategies.

The next 10 to 20 years will be marked by two trends. First, there will be systemization and widespread adoption of social practices that engage millions of people in effective, self-directed, socially motivated production. Second, there will be an increasing sophistication of what I call “social contract enterprises”—companies that have learned how to become trusted platforms for productive social practices. ...

As companies begin to see the social practices that make up peer production not as fads but as a fundamental generational shift in consumption, they will have to embrace these socially conscious values. They cannot afford to be seen as working in opposition to them or, increasingly, they will risk offending their users/customers. Such changes are not easy, so it is natural that we are seeing the adoption of diverse strategies.

The results of recent research have indicated that having broadband access has become increasingly vital for consumers in the UK, with households using their broadband access for a variety of purposes, from educational and career improvement to entertainment, research, shopping, and more. The research showed that this year around seventeen million households in the UK will make the most of broadband technology to improve their Internet experience.

Officials have said that the falling cost of broadband deals has made having broadband access in the home the norm within the UK rather than the luxury that it was once considered to be. An increasing number of customers will be enticed by low cost bundle deals and increased competition amongst broadband providers, according to industry officials.

Officials also said that the increased availability of entertainment online, such as BBC iPlayer, YouTube, and various gaming sites had increased demand for higher speed broadband access, with most consumers now refusing to put up with the slow speeds and frustration that comes with having dial up broadband access.

The results of recent research have indicated that having broadband access has become increasingly vital for consumers in the UK, with households using their broadband access for a variety of purposes, from educational and career improvement to entertainment, research, shopping, and more. The research showed that this year around seventeen million households in the UK will make the most of broadband technology to improve their Internet experience.

Officials have said that the falling cost of broadband deals has made having broadband access in the home the norm within the UK rather than the luxury that it was once considered to be. An increasing number of customers will be enticed by low cost bundle deals and increased competition amongst broadband providers, according to industry officials.

Officials also said that the increased availability of entertainment online, such as BBC iPlayer, YouTube, and various gaming sites had increased demand for higher speed broadband access, with most consumers now refusing to put up with the slow speeds and frustration that comes with having dial up broadband access.

Mens det tidligere var de yngste og spesielt interesserte som var de ivrigste brukerne, er det nå massene kommer. Facebook er for lengst blitt mainstream. Nå er tante på Facebook (Den hurtigst voksende brukergruppen pr. februar 2009 er kvinner over 55 år, ifølge nettstedet InsideFacebook.com)

Når Facebook nå har passert “the tipping point“, vil vi også se at bruksmønsteret endres?

Ungdommene i radioinnslaget oppgir at de bruker Facebook hovedsakelig for sosiale formål, som å oppdatere vennelister, snakke med andre og ser på bilder. Dette er forholdsvis trivielt, og minner kanskje litt om måten vi brukte internett på i gamle dager - å søke etter informasjon og la oss underholde.

Men i kjølvannet av dette vil man kunne se Facebook vokse fram som en samhandlingsarena. Med en så stor masse av brukere - og potensielt mange med sammenfallende interesser - vil det raskt kunne dannes interesse- og pressgrupper. I alt fra trivielle hverdagsspørsmål til internasjonale konflikter kan både de minste ad-hoc-grupperinger til tunge, formelle politiske nettverk yte press på makthavere og organisasjoner gjennom Facebook.

Mens det tidligere var de yngste og spesielt interesserte som var de ivrigste brukerne, er det nå massene kommer. Facebook er for lengst blitt mainstream. Nå er tante på Facebook (Den hurtigst voksende brukergruppen pr. februar 2009 er kvinner over 55 år, ifølge nettstedet InsideFacebook.com)

Når Facebook nå har passert “the tipping point“, vil vi også se at bruksmønsteret endres?

Ungdommene i radioinnslaget oppgir at de bruker Facebook hovedsakelig for sosiale formål, som å oppdatere vennelister, snakke med andre og ser på bilder. Dette er forholdsvis trivielt, og minner kanskje litt om måten vi brukte internett på i gamle dager - å søke etter informasjon og la oss underholde.

Men i kjølvannet av dette vil man kunne se Facebook vokse fram som en samhandlingsarena. Med en så stor masse av brukere - og potensielt mange med sammenfallende interesser - vil det raskt kunne dannes interesse- og pressgrupper. I alt fra trivielle hverdagsspørsmål til internasjonale konflikter kan både de minste ad-hoc-grupperinger til tunge, formelle politiske nettverk yte press på makthavere og organisasjoner gjennom Facebook.

• Ungdommene ser mye på bilder, snakker med folk og er med i forskjellige grupper.
• Hvor utrolig fort det har gått med Facebook i Norge - fra under 3 000 i januar 2007 til over 1,5 millioner i februar 2009.
• Blant de mellom 13-30 er det over 90% som har en profil på Facebook. Alle bruker Facebook, akkurat som med mobil.
• Hva skjer etter Facebook? Jeg tror det skjer like mye de neste 5-6 årene som de foregående.
• Facebook som politisk arena - enklere å organisere andre mennesker ved hjelp av Facebook.
• Høy sosial aktivitet på nettet brukes til å organisere høy sosial aktivitet lokalt.
• Hvordan gruppe nummer tre er på vei inn på Facebook, det jeg kaller “tantene”.
• Online hele tiden på Facebook - enten fra PCen eller mobilen.

• Ungdommene ser mye på bilder, snakker med folk og er med i forskjellige grupper.
• Hvor utrolig fort det har gått med Facebook i Norge - fra under 3 000 i januar 2007 til over 1,5 millioner i februar 2009.
• Blant de mellom 13-30 er det over 90% som har en profil på Facebook. Alle bruker Facebook, akkurat som med mobil.
• Hva skjer etter Facebook? Jeg tror det skjer like mye de neste 5-6 årene som de foregående.
• Facebook som politisk arena - enklere å organisere andre mennesker ved hjelp av Facebook.
• Høy sosial aktivitet på nettet brukes til å organisere høy sosial aktivitet lokalt.
• Hvordan gruppe nummer tre er på vei inn på Facebook, det jeg kaller “tantene”.
• Online hele tiden på Facebook - enten fra PCen eller mobilen.

The standing expectation is that consumers who scale down will scale back up when prosperity and credit return. But it is possible that the new, more modest, positively Amsterdamian, consumption pattern will prove sticky. This is what happened in Japan in the 1990s. Consumers gave up free spending ways and never came back. As Tabuchi put in in the New York Times, "free-spending consumers [turned] into misers, making them a dead weight on Japan's economy."

A change of this order takes a full-on anthropological investigation. In the meantime, we may speculate. I think Scitvosky's model might be useful here. He shows how the pleasure of a new purchase devolves into comfort and I wonder if the reverse is also true. Displeasure, as we move to a lower level of consumption, might for some consumers eventually lose its sting and turn to comfort too. Or not.

The question is whether we might habituate to a lower level of spending. I think this can only happen if some of the deeper cultural drivers of the consumer culture fall silent. These would include competitive spending. (This is largely dead among some Millenials.)

The standing expectation is that consumers who scale down will scale back up when prosperity and credit return. But it is possible that the new, more modest, positively Amsterdamian, consumption pattern will prove sticky. This is what happened in Japan in the 1990s. Consumers gave up free spending ways and never came back. As Tabuchi put in in the New York Times, "free-spending consumers [turned] into misers, making them a dead weight on Japan's economy."

A change of this order takes a full-on anthropological investigation. In the meantime, we may speculate. I think Scitvosky's model might be useful here. He shows how the pleasure of a new purchase devolves into comfort and I wonder if the reverse is also true. Displeasure, as we move to a lower level of consumption, might for some consumers eventually lose its sting and turn to comfort too. Or not.

The question is whether we might habituate to a lower level of spending. I think this can only happen if some of the deeper cultural drivers of the consumer culture fall silent. These would include competitive spending. (This is largely dead among some Millenials.)

Thanks to the rise of place-shifting and devices such as Sling Media’s SlingBox, even my television travels with me. And when that’s not possible, I just buy and download shows from either Amazon or Apple. I even took my favorite television show, “Criminal Minds,” for a ride across the country (or rather, the planet) last week.

Now I want to carry all my books with me, too.

Books, music, videos…they all represent the proverbial hearth. My library, easy chair and music system have long constituted what I considered home. But over the past few years, that has started to change — whether it’s just me or the new human condition, I’m not sure. I think it’s a bit of both. Thanks to the availability of cheap wireless connections, we are getting rid of another fixture in our homes: the landline phone. Every quarter, there are roughly 3 million fewer landline phones. A few changes of clothes and a computer, and suddenly home is not where the heart is, but where there’s a connection.

Thanks to the rise of place-shifting and devices such as Sling Media’s SlingBox, even my television travels with me. And when that’s not possible, I just buy and download shows from either Amazon or Apple. I even took my favorite television show, “Criminal Minds,” for a ride across the country (or rather, the planet) last week.

Now I want to carry all my books with me, too.

Books, music, videos…they all represent the proverbial hearth. My library, easy chair and music system have long constituted what I considered home. But over the past few years, that has started to change — whether it’s just me or the new human condition, I’m not sure. I think it’s a bit of both. Thanks to the availability of cheap wireless connections, we are getting rid of another fixture in our homes: the landline phone. Every quarter, there are roughly 3 million fewer landline phones. A few changes of clothes and a computer, and suddenly home is not where the heart is, but where there’s a connection.

The report compiled by Research company Knowledge Networks, showed that a fifth of Internet users surveyed aged 13-54 view full TV shows on the net. And 2 in every 3 say the now ‘expect’ their favorite TV shows to be available online for watching on any device including mobile phones, settop boxes and other mobile devices. Surveyed were over 1900 people aged between 13-54.

Titled ‘How People Use TV’s Web Connections’, the report also revealed the sharp rise in popularity of online tv and catch-up tv websites. Visitors of the premiere TV website Hulu have more than doubled between 2007-2009. Now over 28% of the internet using demographic are watching Hulu. Still more popular however are Youtube and the networks’ websites. The networks are the first place people look for catch up tv episodes.

The report compiled by Research company Knowledge Networks, showed that a fifth of Internet users surveyed aged 13-54 view full TV shows on the net. And 2 in every 3 say the now ‘expect’ their favorite TV shows to be available online for watching on any device including mobile phones, settop boxes and other mobile devices. Surveyed were over 1900 people aged between 13-54.

Titled ‘How People Use TV’s Web Connections’, the report also revealed the sharp rise in popularity of online tv and catch-up tv websites. Visitors of the premiere TV website Hulu have more than doubled between 2007-2009. Now over 28% of the internet using demographic are watching Hulu. Still more popular however are Youtube and the networks’ websites. The networks are the first place people look for catch up tv episodes.

“More significantly, according to the research more than a quarter of the millions of consumers who do not use mobile data services today intend to start using them shortly,” said Jesse Goranson, senior vice president of Mobile Media, The Nielsen Company.
”By delving deeper into consumer intent, the Tellabs survey comes just in time as the industry debates demand for services and capital requirements at MWC.”
U.S. Europe
Current users – For the surveyed data services, average intended usage increase over the next 24 months was: 58% 55%
Non-users – For the surveyed data services, average intended usage over the next 24 months was: 27% 28%

In the surveyed countries alone, operators can expect more network traffic from around 175 million consumers for services such as mobile Internet, E-mail, photo uploading and Multimedia Messaging (MMS). Mobile data is clearly here to stay, offering operators a multi-million dollar opportunity.

“More significantly, according to the research more than a quarter of the millions of consumers who do not use mobile data services today intend to start using them shortly,” said Jesse Goranson, senior vice president of Mobile Media, The Nielsen Company.
”By delving deeper into consumer intent, the Tellabs survey comes just in time as the industry debates demand for services and capital requirements at MWC.”
U.S. Europe
Current users – For the surveyed data services, average intended usage increase over the next 24 months was: 58% 55%
Non-users – For the surveyed data services, average intended usage over the next 24 months was: 27% 28%

In the surveyed countries alone, operators can expect more network traffic from around 175 million consumers for services such as mobile Internet, E-mail, photo uploading and Multimedia Messaging (MMS). Mobile data is clearly here to stay, offering operators a multi-million dollar opportunity.

According to a survey by Nielsen Company on behalf of Tellabs, 71% of U.S. consumers plan to use some sort of mobile data service daily (the company did not have current daily usage information). Among current mobile Internet users, 55% planned to increase their usage of mobile data services in the next two years, and 48% planned to increase their use over the next year. Among non-users, 29% planned to start during that same period.

According to a survey by Nielsen Company on behalf of Tellabs, 71% of U.S. consumers plan to use some sort of mobile data service daily (the company did not have current daily usage information). Among current mobile Internet users, 55% planned to increase their usage of mobile data services in the next two years, and 48% planned to increase their use over the next year. Among non-users, 29% planned to start during that same period.

The Minnesota Internet Traffic Studies (MINTS) program has long offered some of the best data on Internet traffic. Its 2008 numbers, which were released two weeks ago, show that "there are no major changes, growth rates continue at their old pace (although it is, by most standards, a rapid pace, it is slow only by the standards of the Internet around the turn of the decade), and there is still no sign of an exaflood that would swamp the network. If anything, the tendency seems to be towards a slowdown, not an acceleration."

In Japan, growth rates are down to about 30 percent a year—significant but hardly a tsunami of data. Internet exchanges in Europe saw their growth rates dip from 84 percent (2006-2007) to 56 percent (2007-2008). And Hong Kong residential traffic volumes in August 2008 were up only 0.1 percent over the year before. For the whole world, the average annual growth rate at the moment appears to be in to 50-60 percent range.

That's tremendous, but it's not doubling every year, and the rates aren't even increasing as P2P and legal Web video streaming have boomed in popularity over the last few years. Part of that is due to the law of small numbers, where big percentage gains are easier to see when the numbers are small; we're seeing a maturing Internet market. But declining growth rates remain important, since they indicate that traffic is not outpacing the routing technology that directs it.

The Minnesota Internet Traffic Studies (MINTS) program has long offered some of the best data on Internet traffic. Its 2008 numbers, which were released two weeks ago, show that "there are no major changes, growth rates continue at their old pace (although it is, by most standards, a rapid pace, it is slow only by the standards of the Internet around the turn of the decade), and there is still no sign of an exaflood that would swamp the network. If anything, the tendency seems to be towards a slowdown, not an acceleration."

In Japan, growth rates are down to about 30 percent a year—significant but hardly a tsunami of data. Internet exchanges in Europe saw their growth rates dip from 84 percent (2006-2007) to 56 percent (2007-2008). And Hong Kong residential traffic volumes in August 2008 were up only 0.1 percent over the year before. For the whole world, the average annual growth rate at the moment appears to be in to 50-60 percent range.

That's tremendous, but it's not doubling every year, and the rates aren't even increasing as P2P and legal Web video streaming have boomed in popularity over the last few years. Part of that is due to the law of small numbers, where big percentage gains are easier to see when the numbers are small; we're seeing a maturing Internet market. But declining growth rates remain important, since they indicate that traffic is not outpacing the routing technology that directs it.

Mobile users in the US and Europe intended to increase their mobile data usage dramatically over the next two years, with the next 12 months seeing a significant ramp, according to Nielsen, an industry researcher whilst recently speaking in Barcelona at Mobile World Congress.

It was found that as many as 71 percent of consumers anticipate that they will make use of services like mobile internet on a daily basis and over half of around 200 million users of mobile data expected to use more over the next two years, based on the results of a study of over 50 000 mobile users in the US, France, Italy, UK, Germany and Spain.

“There is a huge opportunity for operators if they get mobile data right,” said the VP of mobile media for Nielsen Online, Jeff Hermann.

Operators can expect an increase in network traffic for email, MMS, photo uploading and mobile internet from about 175 million consumers, according to the survey.

Mobile users in the US and Europe intended to increase their mobile data usage dramatically over the next two years, with the next 12 months seeing a significant ramp, according to Nielsen, an industry researcher whilst recently speaking in Barcelona at Mobile World Congress.

It was found that as many as 71 percent of consumers anticipate that they will make use of services like mobile internet on a daily basis and over half of around 200 million users of mobile data expected to use more over the next two years, based on the results of a study of over 50 000 mobile users in the US, France, Italy, UK, Germany and Spain.

“There is a huge opportunity for operators if they get mobile data right,” said the VP of mobile media for Nielsen Online, Jeff Hermann.

Operators can expect an increase in network traffic for email, MMS, photo uploading and mobile internet from about 175 million consumers, according to the survey.

Satisfaction Guaranteed - Customer care and PR are blending as consumers use social media to demand service

Media Reforestation - The media is in a constant state of reinvention as it transitions from atoms to bits

Less is the New More - Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in

Corporate All-Stars - Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn

The Power of Pull - Where push once ruled, it’s now equally important to create digital content that people discover through search

Satisfaction Guaranteed - Customer care and PR are blending as consumers use social media to demand service

Media Reforestation - The media is in a constant state of reinvention as it transitions from atoms to bits

Less is the New More - Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in

Corporate All-Stars - Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn

The Power of Pull - Where push once ruled, it’s now equally important to create digital content that people discover through search

En anledning till de skyhöga kostnaderna är att serverhallarna många gånger står i byggnader som ursprungligen designats för människor. Detta innebär att byggnaderna många gånger värms upp för att sedan kylas ner lokalt i de olika serverrummen. Dessutom är de ofta försedda med en ventilation som servrarna egentligen inte kräver.

Den stora boven i dramat är dock att det lagras alldeles för mycket. Det är sällan man rensar informationen på hårddiskarna, istället ansluter man en ny hårddosk när en är full. Detta leder givetvis till ökad strömförbrukning.

En anledning till de skyhöga kostnaderna är att serverhallarna många gånger står i byggnader som ursprungligen designats för människor. Detta innebär att byggnaderna många gånger värms upp för att sedan kylas ner lokalt i de olika serverrummen. Dessutom är de ofta försedda med en ventilation som servrarna egentligen inte kräver.

Den stora boven i dramat är dock att det lagras alldeles för mycket. Det är sällan man rensar informationen på hårddiskarna, istället ansluter man en ny hårddosk när en är full. Detta leder givetvis till ökad strömförbrukning.

Unlike visible light, radio waves can pass through solid materials. In 2006, engineers at Cambridge Consultants in the UK announced they had built a briefcase-sized system called the Prism 200 which can detect people through a brick wall by firing off pulses of ultrawide-band radar and listening for returning echoes. ...

Cloaking makes an object disappear by steering electromagnetic waves around it - as if the waves had simply passed through. So far, the only way to do this is with "metamaterials", which are made of electronic components designed to interact with light and direct it in a controllable fashion. The goal is to create a cloak that works for a broad spectrum of visible frequencies. Making these components isn't easy. They have to be tiny - smaller than the wavelength of light they are designed to interact with.

... engineers are developing a portable scanner to not only spot internal injuries like torn arteries, but also heal them in a flash.

The secret of this device is high-frequency sound waves. Medics already use these ultrasound beams to examine babies in the womb. But turn up the intensity and focus the beam into a spot and it can generate enough heat to cook tissue. ...

Gadgets implanted inside your body, such as pacemakers, could be powered by you. David Tran's team at Stanford University, California, have devised a heart-powered electricity generator. The gadget produces electricity by forcing a small magnet back and forth through a tiny wire coil.

... the Martin Aircraft Company of Christchurch, New Zealand, which last July launched an entirely different kind of jet pack. Its machine is powered by two turbojet engines, rather than a rocket engine. So it is a bona fide jet pack.

The turbojets turn two vertically mounted rotors that provide lift. The machine runs on standard auto fuel and it can fly for 30 minutes on the single tank, with a range of roughly 50 kilometres. It is fitted with a parachute in case of emergencies.

Unlike visible light, radio waves can pass through solid materials. In 2006, engineers at Cambridge Consultants in the UK announced they had built a briefcase-sized system called the Prism 200 which can detect people through a brick wall by firing off pulses of ultrawide-band radar and listening for returning echoes. ...

Cloaking makes an object disappear by steering electromagnetic waves around it - as if the waves had simply passed through. So far, the only way to do this is with "metamaterials", which are made of electronic components designed to interact with light and direct it in a controllable fashion. The goal is to create a cloak that works for a broad spectrum of visible frequencies. Making these components isn't easy. They have to be tiny - smaller than the wavelength of light they are designed to interact with.

... engineers are developing a portable scanner to not only spot internal injuries like torn arteries, but also heal them in a flash.

The secret of this device is high-frequency sound waves. Medics already use these ultrasound beams to examine babies in the womb. But turn up the intensity and focus the beam into a spot and it can generate enough heat to cook tissue. ...

Gadgets implanted inside your body, such as pacemakers, could be powered by you. David Tran's team at Stanford University, California, have devised a heart-powered electricity generator. The gadget produces electricity by forcing a small magnet back and forth through a tiny wire coil.

... the Martin Aircraft Company of Christchurch, New Zealand, which last July launched an entirely different kind of jet pack. Its machine is powered by two turbojet engines, rather than a rocket engine. So it is a bona fide jet pack.

The turbojets turn two vertically mounted rotors that provide lift. The machine runs on standard auto fuel and it can fly for 30 minutes on the single tank, with a range of roughly 50 kilometres. It is fitted with a parachute in case of emergencies.

# Telco TV subscribers will grow to 71.6 million, worldwide, by 2012.
# In the same period, worldwide subscriber revenues will increase to $26.6 billion.
# Quadruple-, double-, and single-play packages are joining triple-play offerings.
# Convergence applications, like the ability to control set-top boxes from PCs and mobile phones and multi-platform video distribution, are beginning to emerge.

# Telco TV subscribers will grow to 71.6 million, worldwide, by 2012.
# In the same period, worldwide subscriber revenues will increase to $26.6 billion.
# Quadruple-, double-, and single-play packages are joining triple-play offerings.
# Convergence applications, like the ability to control set-top boxes from PCs and mobile phones and multi-platform video distribution, are beginning to emerge.

American studies show that young people can now cram the equivalent of 44 analogue hours into a good, oldfashioned 24-hour day. Young media users can easily handle three or four tasks simultaneously, letting them watch TV, listen to music, send text messages and game – all while updating Facebook. What seriously separates this generation from the one before is the strength of their media tools. They can tailor and personalize everything. They can act “global,” and they do. One of the common themes of young people’s media consumption is also one of humanity’s: social interaction.

American studies show that young people can now cram the equivalent of 44 analogue hours into a good, oldfashioned 24-hour day. Young media users can easily handle three or four tasks simultaneously, letting them watch TV, listen to music, send text messages and game – all while updating Facebook. What seriously separates this generation from the one before is the strength of their media tools. They can tailor and personalize everything. They can act “global,” and they do. One of the common themes of young people’s media consumption is also one of humanity’s: social interaction.

Det finns fyra viktiga beståndsdelar av Twitter som gör det bra:

* Ta del av vad personer som intresserar en tycker och tänker.
* Berätta för de som följer en vad man själv känner för att förmedla för tillfället.
* Sök efter eller skapa bevakningar på sökord som är intressanta.
* Diskutera! Både med dem man följer, dem som följer en själv eller med precis vem som helst.

Twitter bygger väldigt mycket på att följa personer som man finner intressanta och bygga upp ett nätverk av personer som följer ens egna uppdateringar och sedan utbyta tankar, länkar, nyheter och ställa frågor. Själva uppdateringarna påminner om Facebook’s statusuppdateringar (inspirerade av mikrobloggningstjänster som t ex Twitter?) och varför ska man i såfall registrera sig på en separat tjänst som bara handlar om uppdateringar? På Facebook har man ju redan alla sina vänner och man kan se deras uppdateringar osv… Ja, det är just där den stora skillnaden mellan Twitter och Facebook ligger. På Facebook lägger den stora majoriteten till sina befintliga vänner och konverserar med dem. Skulle man skicka en vännerförfrågan till någon man inte känner så uppfattas det i de allra flesta fall som fel, detta beror framförallt på att Facebook kräver att du är vän med de som är vän med dig.

Det finns fyra viktiga beståndsdelar av Twitter som gör det bra:

* Ta del av vad personer som intresserar en tycker och tänker.
* Berätta för de som följer en vad man själv känner för att förmedla för tillfället.
* Sök efter eller skapa bevakningar på sökord som är intressanta.
* Diskutera! Både med dem man följer, dem som följer en själv eller med precis vem som helst.

Twitter bygger väldigt mycket på att följa personer som man finner intressanta och bygga upp ett nätverk av personer som följer ens egna uppdateringar och sedan utbyta tankar, länkar, nyheter och ställa frågor. Själva uppdateringarna påminner om Facebook’s statusuppdateringar (inspirerade av mikrobloggningstjänster som t ex Twitter?) och varför ska man i såfall registrera sig på en separat tjänst som bara handlar om uppdateringar? På Facebook har man ju redan alla sina vänner och man kan se deras uppdateringar osv… Ja, det är just där den stora skillnaden mellan Twitter och Facebook ligger. På Facebook lägger den stora majoriteten till sina befintliga vänner och konverserar med dem. Skulle man skicka en vännerförfrågan till någon man inte känner så uppfattas det i de allra flesta fall som fel, detta beror framförallt på att Facebook kräver att du är vän med de som är vän med dig.

Learners have changed as a result of their exposure to technology, says Greenfield (Patricia Greenfield, UCLA distinguished professor of psychology), who analyzed more than 50 studies on learning and technology, including research on multi-tasking and the use of computers, the Internet and video games. Her research was published this month in the journal Science.

Reading for pleasure, which has declined among young people in recent decades, enhances thinking and engages the imagination in a way that visual media such as video games and television do not, Greenfield said. ...

"By using more visual media, students will process information better," she said. "However, most visual media are real-time media that do not allow time for reflection, analysis or imagination — those do not get developed by real-time media such as television or video games. Technology is not a panacea in education, because of the skills that are being lost.

"Studies show that reading develops imagination, induction, reflection and critical thinking, as well as vocabulary," Greenfield said. "Reading for pleasure is the key to developing these skills. Students today have more visual literacy and less print literacy. Many students do not read for pleasure and have not for decades."

Parents should encourage their children to read and should read to their young children, she said.

Learners have changed as a result of their exposure to technology, says Greenfield (Patricia Greenfield, UCLA distinguished professor of psychology), who analyzed more than 50 studies on learning and technology, including research on multi-tasking and the use of computers, the Internet and video games. Her research was published this month in the journal Science.

Reading for pleasure, which has declined among young people in recent decades, enhances thinking and engages the imagination in a way that visual media such as video games and television do not, Greenfield said. ...

"By using more visual media, students will process information better," she said. "However, most visual media are real-time media that do not allow time for reflection, analysis or imagination — those do not get developed by real-time media such as television or video games. Technology is not a panacea in education, because of the skills that are being lost.

"Studies show that reading develops imagination, induction, reflection and critical thinking, as well as vocabulary," Greenfield said. "Reading for pleasure is the key to developing these skills. Students today have more visual literacy and less print literacy. Many students do not read for pleasure and have not for decades."

Parents should encourage their children to read and should read to their young children, she said.