PG Holmlov's Library tagged Segments →  View Popular

-Den yngre generationen använder nätet på helt annat sätt. De är uppkopplade hela tiden mot kompisar och kan hålla i gång flera chatter, lyssna på musik och göra läxorna samtidigt. Det är ett beteende som de sedan tar med sig till arbetsplatserna, säger Håkan Selg.

Äldre anställda kanske förfasar sig över att yngre medarbetare är uppkopplade mot Facebook på arbetstid och tycker att de borde kanske skilja på jobb och privatliv. Men i själva verket handlar det om ett nytt sätt att bygga relationer som kan ge resultat på jobbet på sikt.
- De ungas kommunikation kanske till en början handlar om att utbyta åsikter om exempelvis populärkultur, men några år senare kan de fråga sina kontakter om någon känner till någon bra designer för ett jobbprojekt, säger Håkan Selg.
En annan slutsats som dras av undersökningen är att tidningar och tv inte används på samma sätt av den yngre generationen. Följaktligen får annonsörer allt svårare att nå fram till dem via dessa media.

Mens det tidligere var de yngste og spesielt interesserte som var de ivrigste brukerne, er det nå massene kommer. Facebook er for lengst blitt mainstream. Nå er tante på Facebook (Den hurtigst voksende brukergruppen pr. februar 2009 er kvinner over 55 år, ifølge nettstedet InsideFacebook.com)

Når Facebook nå har passert “the tipping point“, vil vi også se at bruksmønsteret endres?

Ungdommene i radioinnslaget oppgir at de bruker Facebook hovedsakelig for sosiale formål, som å oppdatere vennelister, snakke med andre og ser på bilder. Dette er forholdsvis trivielt, og minner kanskje litt om måten vi brukte internett på i gamle dager - å søke etter informasjon og la oss underholde.

Men i kjølvannet av dette vil man kunne se Facebook vokse fram som en samhandlingsarena. Med en så stor masse av brukere - og potensielt mange med sammenfallende interesser - vil det raskt kunne dannes interesse- og pressgrupper. I alt fra trivielle hverdagsspørsmål til internasjonale konflikter kan både de minste ad-hoc-grupperinger til tunge, formelle politiske nettverk yte press på makthavere og organisasjoner gjennom Facebook.

Mens det tidligere var de yngste og spesielt interesserte som var de ivrigste brukerne, er det nå massene kommer. Facebook er for lengst blitt mainstream. Nå er tante på Facebook (Den hurtigst voksende brukergruppen pr. februar 2009 er kvinner over 55 år, ifølge nettstedet InsideFacebook.com)

Når Facebook nå har passert “the tipping point“, vil vi også se at bruksmønsteret endres?

Ungdommene i radioinnslaget oppgir at de bruker Facebook hovedsakelig for sosiale formål, som å oppdatere vennelister, snakke med andre og ser på bilder. Dette er forholdsvis trivielt, og minner kanskje litt om måten vi brukte internett på i gamle dager - å søke etter informasjon og la oss underholde.

Men i kjølvannet av dette vil man kunne se Facebook vokse fram som en samhandlingsarena. Med en så stor masse av brukere - og potensielt mange med sammenfallende interesser - vil det raskt kunne dannes interesse- og pressgrupper. I alt fra trivielle hverdagsspørsmål til internasjonale konflikter kan både de minste ad-hoc-grupperinger til tunge, formelle politiske nettverk yte press på makthavere og organisasjoner gjennom Facebook.

Teknikföräldrar

* Tar till sig kommunikationsteknik främst för att kunna kontakta nya och gamla vänner.
* Gillar nya interaktiva medier som bloggar och onlinespel.
* Uppskattar nya sätt att titta på tv

iToddlers

* Ligger inte i framkant när det gäller teknik, men uppvisar stor nyfikenhet.
* Består av många äldre personer och är den mest mansdominerade profilen.
* Använder mobilen allt mer och hittar också successivt andra tjänster än vanliga samtal.

IT Societeten

* Består mest av yngre kvinnor, framför allt i de nordiska länderna.
* Konsumerar mest nya medier av alla profiler.
* Ser nästan kommunikationstekniken som en förlängning av den egna personen.
* Är den mest informella profilen i umgänget med andra.

Infomaniacs

* Använder moderna kommunikations verktyg (alt. IT) främst för att skaffa nyheter och informera sig om omvärlden.
* ”Andramobil” vanlig bland alla profiler, men särskilt bland Infomanerna.
* Gillar mobiler med många gadgets.

Settler Corporations

* Återfinns ofta inom detaljhandel, hotell/restaurang, administration och andra arbetsplatser med höga krav på god service.
* Ser kommunikationsteknik som en viktig del i att effektivisera och förbättra servicen.
* Ser att modern kommunikationsteknik kan spara mycket pengar, tid och resor.
* Tämligen optimistiska inför konjunkturen i framtiden.

Nomad Corporations

* Återfinns ofta inom medieföretag, industri, vård och andra arbetsplatser med höga krav på mobilitet och flexibilitet.
* Ser det mobila arbetssättet som en central del i hur företaget sköts.
* Har ofta ett informellt tilltal och platt intern struktur.
* Har hög tolerans för att medarbetarna är på andra ställen än kontoret.

Teknikföräldrar

* Tar till sig kommunikationsteknik främst för att kunna kontakta nya och gamla vänner.
* Gillar nya interaktiva medier som bloggar och onlinespel.
* Uppskattar nya sätt att titta på tv

iToddlers

* Ligger inte i framkant när det gäller teknik, men uppvisar stor nyfikenhet.
* Består av många äldre personer och är den mest mansdominerade profilen.
* Använder mobilen allt mer och hittar också successivt andra tjänster än vanliga samtal.

IT Societeten

* Består mest av yngre kvinnor, framför allt i de nordiska länderna.
* Konsumerar mest nya medier av alla profiler.
* Ser nästan kommunikationstekniken som en förlängning av den egna personen.
* Är den mest informella profilen i umgänget med andra.

Infomaniacs

* Använder moderna kommunikations verktyg (alt. IT) främst för att skaffa nyheter och informera sig om omvärlden.
* ”Andramobil” vanlig bland alla profiler, men särskilt bland Infomanerna.
* Gillar mobiler med många gadgets.

Settler Corporations

* Återfinns ofta inom detaljhandel, hotell/restaurang, administration och andra arbetsplatser med höga krav på god service.
* Ser kommunikationsteknik som en viktig del i att effektivisera och förbättra servicen.
* Ser att modern kommunikationsteknik kan spara mycket pengar, tid och resor.
* Tämligen optimistiska inför konjunkturen i framtiden.

Nomad Corporations

* Återfinns ofta inom medieföretag, industri, vård och andra arbetsplatser med höga krav på mobilitet och flexibilitet.
* Ser det mobila arbetssättet som en central del i hur företaget sköts.
* Har ofta ett informellt tilltal och platt intern struktur.
* Har hög tolerans för att medarbetarna är på andra ställen än kontoret.

The study found that 15.2 percent of light PC Internet users accessed news and information on their mobile device at least once per week, compared to a lower 11.7 percent of heavy PC Internet users. For the purposes of this study, comScore defined “heavy” PC Internet users as those who viewed, on average, 6,701 pages in the month, and “light” users as those who viewed, on average, 1,104 pages in the month. Twenty percent of PC Internet users in the cross-media panel were classified as heavy users, and accounted for 43 percent of overall page views, while 50 percent were light users and accounted for 18 percent of page views. The balance was classified as medium users.

The study found that 15.2 percent of light PC Internet users accessed news and information on their mobile device at least once per week, compared to a lower 11.7 percent of heavy PC Internet users. For the purposes of this study, comScore defined “heavy” PC Internet users as those who viewed, on average, 6,701 pages in the month, and “light” users as those who viewed, on average, 1,104 pages in the month. Twenty percent of PC Internet users in the cross-media panel were classified as heavy users, and accounted for 43 percent of overall page views, while 50 percent were light users and accounted for 18 percent of page views. The balance was classified as medium users.

According to NPD's research, two-thirds of music consumers buy only CDs, and there are two to three times more CD buyers than consumers of paid downloads plus tickets plus merchandise. In fact, Crupnick said the dominant ways of listening to music is still with AM/FM radio and CDs NOT being played on a computer.

That's surprising, at least to me, and it absolutely doesn't fit my usage models or the usage models of my peers. I'd be interested to see the data on WHERE these CDs are being played--in cars? Living-room entertainment centers? Bedroom stereos? And do those listeners not have MP3 players, or do they just not hook them up to their home/car stereos? And if not, why not (and don't say "sound quality").

In any case, we're (and, presumably, you're) still on the edges of the bell curve with our iPods, iPhones, satellite radio, Pandora streaming, etc. For most people it's all CDs/radio, all the time.

The bad news for the music industry is that even with the majority of music consumers buying CDs, Crupnick points out that there are nearly 20 million fewer CD buyers now than in 2006. And, worse, the majority of that 20 million hasn't moved to digital music, they're just done acquiring new music altogether

According to NPD's research, two-thirds of music consumers buy only CDs, and there are two to three times more CD buyers than consumers of paid downloads plus tickets plus merchandise. In fact, Crupnick said the dominant ways of listening to music is still with AM/FM radio and CDs NOT being played on a computer.

That's surprising, at least to me, and it absolutely doesn't fit my usage models or the usage models of my peers. I'd be interested to see the data on WHERE these CDs are being played--in cars? Living-room entertainment centers? Bedroom stereos? And do those listeners not have MP3 players, or do they just not hook them up to their home/car stereos? And if not, why not (and don't say "sound quality").

In any case, we're (and, presumably, you're) still on the edges of the bell curve with our iPods, iPhones, satellite radio, Pandora streaming, etc. For most people it's all CDs/radio, all the time.

The bad news for the music industry is that even with the majority of music consumers buying CDs, Crupnick points out that there are nearly 20 million fewer CD buyers now than in 2006. And, worse, the majority of that 20 million hasn't moved to digital music, they're just done acquiring new music altogether

Concerns have been raised that an explosion in the use of "textisms" like "CUL8R" and "wot u doin 2nite?" could be damaging children's reading and spelling ability. To investigate, Beverly Plester and her colleagues at Coventry University in the UK asked 88 children aged 10 to 12 to write text messages describing 10 different scenarios. When they compared the number of textisms used to a separate study of the children's reading ability, they found that those who used more textisms were better readers...

But do textisms improve literacy, or do better readers use more textisms? The preliminary results of a follow-up study seem to suggest the former, Plester says. She believes that this is because textisms are phonetically based: "Phonological awareness has long been associated with good reading skills." Exposure to the written word in any form is also linked to improved literacy. "These kids are engaging with more written language and they're doing it for fun."

Concerns have been raised that an explosion in the use of "textisms" like "CUL8R" and "wot u doin 2nite?" could be damaging children's reading and spelling ability. To investigate, Beverly Plester and her colleagues at Coventry University in the UK asked 88 children aged 10 to 12 to write text messages describing 10 different scenarios. When they compared the number of textisms used to a separate study of the children's reading ability, they found that those who used more textisms were better readers...

But do textisms improve literacy, or do better readers use more textisms? The preliminary results of a follow-up study seem to suggest the former, Plester says. She believes that this is because textisms are phonetically based: "Phonological awareness has long been associated with good reading skills." Exposure to the written word in any form is also linked to improved literacy. "These kids are engaging with more written language and they're doing it for fun."

The UCLA Center for Health Policy Research report measured economic stability by the real costs to eat, travel and pay for medical costs and housing in each of California's 58 counties.

Its findings reveal 47 percent of state residents 65 and older are unable to pay for their basic needs. That's 864,000 seniors, more than half of whom struggle at home alone.

The new data reveal far deeper poverty rates among seniors than was previously known.

The UCLA Center for Health Policy Research report measured economic stability by the real costs to eat, travel and pay for medical costs and housing in each of California's 58 counties.

Its findings reveal 47 percent of state residents 65 and older are unable to pay for their basic needs. That's 864,000 seniors, more than half of whom struggle at home alone.

The new data reveal far deeper poverty rates among seniors than was previously known.

Parents who complain about their kids spending too much time on the computer might want to check their own online time. Kids and young adults age 12-24 spent roughly 13 hours a month on the Internet. But adults age 35-55 spent roughly 36 hours in that same time.

What’s more, the Internet video audience also skews older. More than half—55%–of Internet video is consumed by people age 25-54.

Seniors also have their place in these figures. People age 65 and old spent an average of 207-and-a-half hours a month watching television—almost seven hours a day. They also spent 26-and-a-half hours a month on the Internet, nearly as much time as some of their younger counterparts.

Parents who complain about their kids spending too much time on the computer might want to check their own online time. Kids and young adults age 12-24 spent roughly 13 hours a month on the Internet. But adults age 35-55 spent roughly 36 hours in that same time.

What’s more, the Internet video audience also skews older. More than half—55%–of Internet video is consumed by people age 25-54.

Seniors also have their place in these figures. People age 65 and old spent an average of 207-and-a-half hours a month watching television—almost seven hours a day. They also spent 26-and-a-half hours a month on the Internet, nearly as much time as some of their younger counterparts.

Online video is cutting into television, albeit slowly.

People are watching more video than ever on every type of screen -- television, the Internet and mobile devices -- according to a report on the nation's viewing habits to be released Monday by Nielsen Co.

Nielsen found that during the fourth quarter of 2008 the number of users and the time spent watching each of the three screen media rose from the previous quarter. "If people like video, they like it wherever they can get it," said Susan Whiting, vice chair of Nielsen. ...

For the first time in the Nielsen study, people ages 18-24 spent nearly the same amount of time -- roughly five hours -- watching Internet video each month as they did watching DVR programs. Other age brackets watched half as much or less Internet video than they did DVR video.

Online video is cutting into television, albeit slowly.

People are watching more video than ever on every type of screen -- television, the Internet and mobile devices -- according to a report on the nation's viewing habits to be released Monday by Nielsen Co.

Nielsen found that during the fourth quarter of 2008 the number of users and the time spent watching each of the three screen media rose from the previous quarter. "If people like video, they like it wherever they can get it," said Susan Whiting, vice chair of Nielsen. ...

For the first time in the Nielsen study, people ages 18-24 spent nearly the same amount of time -- roughly five hours -- watching Internet video each month as they did watching DVR programs. Other age brackets watched half as much or less Internet video than they did DVR video.

A new study involving iPods and teenagers by the University of Colorado at Boulder and Children's Hospital Boston indicates teenagers who receive pressure from their peers or others to turn down the volume of their iPods instead turn them up higher.

The study also showed that teen boys listen louder than teen girls, and teens who express the most concern about the risk for and severity of hearing loss from iPods actually play their music at higher levels than their peers, said CU-Boulder audiologist and doctoral candidate Cory Portnuff, who headed up the study.

A new study involving iPods and teenagers by the University of Colorado at Boulder and Children's Hospital Boston indicates teenagers who receive pressure from their peers or others to turn down the volume of their iPods instead turn them up higher.

The study also showed that teen boys listen louder than teen girls, and teens who express the most concern about the risk for and severity of hearing loss from iPods actually play their music at higher levels than their peers, said CU-Boulder audiologist and doctoral candidate Cory Portnuff, who headed up the study.

Studies conducted by The Pew Internet and American Life Project have found that only 65% of teens use social websites nowadays, as opposed to 78% who play online games. AccuraCast reports.

Not too long ago, social networks were the hot favorite among this age group, along with email, which was used by 89% of teennagers at that time.

The latest trend, however, is to use text messaging and instant messaging instead of email, which is now used by only 73% of teenagers.

Significantly, young adults between the ages of 18 and 32 seem to be following the reverse trend, with only 50% of them playing games online while 67% access social networks.

Surprisingly though, it was found that only 10% of those between the ages of 12 and 17 years spend time in virtual worlds, which is almost the same percentage as was found a few years ago, and hardly 2-3% of the older generation do so. ...

The decline of e-mail was reported in South Korea as early as 2004:

-- New Forms of Online Communication Spell End of Email Era in Korea - The perception that "email is an old and formal communication means" is rapidly spreading among them. "I use email when I send messages to elders," said a college student by the name of Park. For 22-year-old office worker Kim, "I use email only for receiving cellphone and credit card invoices." (2004)

Studies conducted by The Pew Internet and American Life Project have found that only 65% of teens use social websites nowadays, as opposed to 78% who play online games. AccuraCast reports.

Not too long ago, social networks were the hot favorite among this age group, along with email, which was used by 89% of teennagers at that time.

The latest trend, however, is to use text messaging and instant messaging instead of email, which is now used by only 73% of teenagers.

Significantly, young adults between the ages of 18 and 32 seem to be following the reverse trend, with only 50% of them playing games online while 67% access social networks.

Surprisingly though, it was found that only 10% of those between the ages of 12 and 17 years spend time in virtual worlds, which is almost the same percentage as was found a few years ago, and hardly 2-3% of the older generation do so. ...

The decline of e-mail was reported in South Korea as early as 2004:

-- New Forms of Online Communication Spell End of Email Era in Korea - The perception that "email is an old and formal communication means" is rapidly spreading among them. "I use email when I send messages to elders," said a college student by the name of Park. For 22-year-old office worker Kim, "I use email only for receiving cellphone and credit card invoices." (2004)

Expecting findings consistent with past research on gender-patterned public communication, the researchers were predicting men would post more and longer text messages, and that men would also employ more non-standard techniques.

Instead, the opposite was true when it came to communication within a new, convergent medium that mixes interactive television (iTV) with SMS or texting.

The researchers found that women used more non-standard language such as abbreviations or expressive insertions that represented characteristics including enthusiasm, sadness, emphasis and individuality.

And while women were both more economical and expressive, they also came closer to maxing out, or did max out, on the 160-character message limit more often than their male counterparts.

Expecting findings consistent with past research on gender-patterned public communication, the researchers were predicting men would post more and longer text messages, and that men would also employ more non-standard techniques.

Instead, the opposite was true when it came to communication within a new, convergent medium that mixes interactive television (iTV) with SMS or texting.

The researchers found that women used more non-standard language such as abbreviations or expressive insertions that represented characteristics including enthusiasm, sadness, emphasis and individuality.

And while women were both more economical and expressive, they also came closer to maxing out, or did max out, on the 160-character message limit more often than their male counterparts.

»Sjuttiosju procent av välfärden i Amerika kontrolleras av personer som är över 50 år. Exakt vilka Superbowl-filmer riktades till de här personerna?«

Få, om någon. Bob förtydligar med lite statistik.

Människor över 50 år utgör 29% av den amerikanska populationen. De kontrollerar 77% av de finansiella tillgångarna. De tittar på tv 50% mer än genomsnittet. De utgör målgrupp för endast 10% av all reklam. ...

»40-talisterna i USA byggde upp landet till en supermakt och så även om de inte är så många har de majoriteten av tillgångarna. Många har sökt sig till USA för att uppleva den amerikanska drömmen, därav att många är unga. I Sverige ser det inte riktigt likadant ut även om det är samma tendens. Vi har ju fler äldre. I Orvesto Konsument ser vi att 15-79-åringar är 7.073.000 personer och då är drygt 41% av befolkningen +50år.«

»Sjuttiosju procent av välfärden i Amerika kontrolleras av personer som är över 50 år. Exakt vilka Superbowl-filmer riktades till de här personerna?«

Få, om någon. Bob förtydligar med lite statistik.

Människor över 50 år utgör 29% av den amerikanska populationen. De kontrollerar 77% av de finansiella tillgångarna. De tittar på tv 50% mer än genomsnittet. De utgör målgrupp för endast 10% av all reklam. ...

»40-talisterna i USA byggde upp landet till en supermakt och så även om de inte är så många har de majoriteten av tillgångarna. Många har sökt sig till USA för att uppleva den amerikanska drömmen, därav att många är unga. I Sverige ser det inte riktigt likadant ut även om det är samma tendens. Vi har ju fler äldre. I Orvesto Konsument ser vi att 15-79-åringar är 7.073.000 personer och då är drygt 41% av befolkningen +50år.«

The report, which combines qual. and quant. research from hundreds of VOD users, predicts that once barriers to VOD are resolved, a seismic shift in the way that TV is consumed will take place: Currently 8/10 PC VOD users only use the services occasionally, however 24% of VOD users claim that they now watch more TV then they did before. ...

1. Broadcast Assassins (18%)
• A tech savvy viewer who no longer relies on the TV schedule
• Has a busy social life, but will find time for must-watch television, such as US series and cult classics
• Uses various VOD services, including illegal file sharing sites to search for specific titles
• Feels forced into use of illegal providers by the deficiencies of legitimate services.
Tend to be male, with a quarter under the age of twenty-five.

2. Schedule slaves (20%)
• Have occasionally experimented with VOD services, but are none too fussed about them. Like television and trust the schedule to help them find something to watch
• Are broadly content with the way they are currently watching
In general this group is ambivalent towards VOD services. It is a diverse group in terms of demographics, understanding and ownership of technology

3. Willing confused (17%)
• Plan television viewing to ensure they never miss their favourite programmes
• Have experimented with VOD and have been impressed with services such as the BBC iPlayer. Complicated interfaces, technical jargon and pricing in many VOD services have left them confused and frustrated

This group tends to be slightly older (average age is 48) and whilst VOD is unlikely to replace scheduled television, there is an opportunity for incremental viewing

4. Unengaged (24%)
Television is not important to this diverse group. Since they see TV as a largely disposable product, they are unlikely to feel compelled to use VOD any time soon

5. Sky Plussers (21%)
• Regular users of Sky+ (and increasingly VOD services) to schedule television around t

The report, which combines qual. and quant. research from hundreds of VOD users, predicts that once barriers to VOD are resolved, a seismic shift in the way that TV is consumed will take place: Currently 8/10 PC VOD users only use the services occasionally, however 24% of VOD users claim that they now watch more TV then they did before. ...

1. Broadcast Assassins (18%)
• A tech savvy viewer who no longer relies on the TV schedule
• Has a busy social life, but will find time for must-watch television, such as US series and cult classics
• Uses various VOD services, including illegal file sharing sites to search for specific titles
• Feels forced into use of illegal providers by the deficiencies of legitimate services.
Tend to be male, with a quarter under the age of twenty-five.

2. Schedule slaves (20%)
• Have occasionally experimented with VOD services, but are none too fussed about them. Like television and trust the schedule to help them find something to watch
• Are broadly content with the way they are currently watching
In general this group is ambivalent towards VOD services. It is a diverse group in terms of demographics, understanding and ownership of technology

3. Willing confused (17%)
• Plan television viewing to ensure they never miss their favourite programmes
• Have experimented with VOD and have been impressed with services such as the BBC iPlayer. Complicated interfaces, technical jargon and pricing in many VOD services have left them confused and frustrated

This group tends to be slightly older (average age is 48) and whilst VOD is unlikely to replace scheduled television, there is an opportunity for incremental viewing

4. Unengaged (24%)
Television is not important to this diverse group. Since they see TV as a largely disposable product, they are unlikely to feel compelled to use VOD any time soon

5. Sky Plussers (21%)
• Regular users of Sky+ (and increasingly VOD services) to schedule t

Leichtman disputes the data that conclusion was based on. He says his research findings are in line with Nielsen data that the average person spent 142 hours per month watching TV in third-quarter 2008 and that the average person spent six and a half hours watching programs recorded on a DVR, compared to only two and a half hours of TV online.

“And by the way, only a small percentage of online video is television [programming],” says Leichtman. He estimates that nearly half the viewing is of viewer-created videos on sites like YouTube. “You have to put this in perspective.”

SRG says its research isn’t incorrect but simply a different way of measuring the DVR’s impact on TV viewing than Nielsen’s measure.

Yigit notes that Nielsen measures the amount of time people spend watching TV and using DVRs while SRG measures the number of people with access to DVRs and the internet.

“The key finding is that the notion we had for a while, concerning TV viewing, is that the one key time-shifting device is the DVR, somewhere around 25 percent of homes have one,” says Yigit. “But the implication is that 75 percent of households don’t have one.”

Leichtman disputes the data that conclusion was based on. He says his research findings are in line with Nielsen data that the average person spent 142 hours per month watching TV in third-quarter 2008 and that the average person spent six and a half hours watching programs recorded on a DVR, compared to only two and a half hours of TV online.

“And by the way, only a small percentage of online video is television [programming],” says Leichtman. He estimates that nearly half the viewing is of viewer-created videos on sites like YouTube. “You have to put this in perspective.”

SRG says its research isn’t incorrect but simply a different way of measuring the DVR’s impact on TV viewing than Nielsen’s measure.

Yigit notes that Nielsen measures the amount of time people spend watching TV and using DVRs while SRG measures the number of people with access to DVRs and the internet.

“The key finding is that the notion we had for a while, concerning TV viewing, is that the one key time-shifting device is the DVR, somewhere around 25 percent of homes have one,” says Yigit. “But the implication is that 75 percent of households don’t have one.”

Computerspil er et kulturprodukt, der har skabt en massiv industri ikke kun med spil, men merchandise, turneringer, TV-kanaler, bøger, blogs, fangrupper plus det løse. Den sidste nye spiltrend hedder social gaming, fortæller Christian Haugaard, nordisk direktør for Activision Blizzard, verdens største udgiver af computerspil.

»Trenden er, at man ikke spiller så meget alene mere. Det er blevet en social ting at spille spil. Denne genre er nu større end f.eks. racing og sport.«

Computerspil er et kulturprodukt, der har skabt en massiv industri ikke kun med spil, men merchandise, turneringer, TV-kanaler, bøger, blogs, fangrupper plus det løse. Den sidste nye spiltrend hedder social gaming, fortæller Christian Haugaard, nordisk direktør for Activision Blizzard, verdens største udgiver af computerspil.

»Trenden er, at man ikke spiller så meget alene mere. Det er blevet en social ting at spille spil. Denne genre er nu større end f.eks. racing og sport.«

The report differentiates between paid and unpaid downloads and talks about file sharing, eschewing the word "illegal." In the Netherlands, only uploading copyrighted music and movies is against the law. "Unpaid downloads" include officially licensed promotional content.

"Of the Dutch Internet population, 2.3 percent paid for music, movie, or game downloads in the past 12 months," according to the report. But then a table on the next page shows that 6.5 percent of the users have made purchases from iTunes and 2.9 percent have bought digital music from Amazon.com. So apparently many of them tried going legal, but didn't make a habit of it. ...

According to the report, an estimated 1.5 billion to 2 billion songs are downloaded unpaid each year, which would be 7.5 songs for every song sold (as a download or on CD). This is much more than what people actually listen to. Thirty-five percent of the Dutch population has downloaded music without paying for it, according to the study. Curiously, freeloaders consume paid content in the same amounts as nondownloaders—for games, freeloaders even buy more than non-downloaders.

The report recognizes that for music, there is an important "sampling" effect where unpaid downloads are used to sample music, some of which is subsequently bought. However, this doesn't work as well for movies, because those tend to be viewed just once, so even if the unpaid downloader liked the movie, he'll be unlikely to buy it because he won't want to see it again.

The report differentiates between paid and unpaid downloads and talks about file sharing, eschewing the word "illegal." In the Netherlands, only uploading copyrighted music and movies is against the law. "Unpaid downloads" include officially licensed promotional content.

"Of the Dutch Internet population, 2.3 percent paid for music, movie, or game downloads in the past 12 months," according to the report. But then a table on the next page shows that 6.5 percent of the users have made purchases from iTunes and 2.9 percent have bought digital music from Amazon.com. So apparently many of them tried going legal, but didn't make a habit of it. ...

According to the report, an estimated 1.5 billion to 2 billion songs are downloaded unpaid each year, which would be 7.5 songs for every song sold (as a download or on CD). This is much more than what people actually listen to. Thirty-five percent of the Dutch population has downloaded music without paying for it, according to the study. Curiously, freeloaders consume paid content in the same amounts as nondownloaders—for games, freeloaders even buy more than non-downloaders.

The report recognizes that for music, there is an important "sampling" effect where unpaid downloads are used to sample music, some of which is subsequently bought. However, this doesn't work as well for movies, because those tend to be viewed just once, so even if the unpaid downloader liked the movie, he'll be unlikely to buy it because he won't want to see it again.

En ud af fire af danskernes computere er helt uden backup og en ud af tre har oplevet at miste data. Sådan lyder konklusionen i ny EMC-rapport. ...

Der ligger millioner af digitale billeder, musiknumre og Word-dokumenter på de danske computere, men det kniber med at passe på indholdet, viser en rundspørge til 1.000 danskere, udarbejdet af Userneeds på vegne af storage-firmaet EMC.

Konklusionen fra undersøgelsen er, at mange glemmer at sikre deres filer, så de ikke forsvinder, hvis computeren går i stykker eller bliver stjålet.

En ud af fire af danskernes computere er helt uden backup og en ud af tre har oplevet at miste data. SÃ¥dan lyder konklusionen i ny EMC-rapport. ...

Der ligger millioner af digitale billeder, musiknumre og Word-dokumenter på de danske computere, men det kniber med at passe på indholdet, viser en rundspørge til 1.000 danskere, udarbejdet af Userneeds på vegne af storage-firmaet EMC.

Konklusionen fra undersøgelsen er, at mange glemmer at sikre deres filer, så de ikke forsvinder, hvis computeren går i stykker eller bliver stjålet.

From the age of seven children are building multimedia hubs in their rooms, with games consoles, internet access and MP3 players, which they wake up to in the morning and fall asleep to at night, according to the study of five- to 16-year-olds.

Girls in particular are likely to chat online to their friends at night and 38% take a console to bed instead of a book.

Some parents who have stopped their children from having a TV in their bedroom for fear they will watch it too much have justified internet access on the basis that it will help with homework.

But the latest from market research agency ChildWise finds children and young teens are more likely to socialise than do homework online. Some 30% say they have a blog and 62% have a profile on a social networking site.

The report is based on an annual survey, now into its 15th year, of 1,800 children at 92 schools across the country. "This year has seen a major boost to the intensity and the independence with which children approach online activities," the report says.

Screen time has become so pervasive in the daily lives of five- to 16-year-olds that they are now skilled managers of their free time, juggling technology to fit in on average six hours of TV, playing games and surfing the net, it suggests.

From the age of seven children are building multimedia hubs in their rooms, with games consoles, internet access and MP3 players, which they wake up to in the morning and fall asleep to at night, according to the study of five- to 16-year-olds.

Girls in particular are likely to chat online to their friends at night and 38% take a console to bed instead of a book.

Some parents who have stopped their children from having a TV in their bedroom for fear they will watch it too much have justified internet access on the basis that it will help with homework.

But the latest from market research agency ChildWise finds children and young teens are more likely to socialise than do homework online. Some 30% say they have a blog and 62% have a profile on a social networking site.

The report is based on an annual survey, now into its 15th year, of 1,800 children at 92 schools across the country. "This year has seen a major boost to the intensity and the independence with which children approach online activities," the report says.

Screen time has become so pervasive in the daily lives of five- to 16-year-olds that they are now skilled managers of their free time, juggling technology to fit in on average six hours of TV, playing games and surfing the net, it suggests.

"We polled several hundred under-25-year-olds, and an overwhelming majority are now watching as much or more video content online as on regular TV," said Mark Trefgarne, CEO of LiveRail. "We were genuinely surprised by the results."

Rather than short-form consumer-generated media, Trefgarne attributes this trend largely to an increase in the availability of quality long-form content from sites like Hulu and TV.com.

LiveRail's survey included over 400 respondents in the 18-24 category and was conducted online via popular social networks such as Facebook and MySpace.

"We polled several hundred under-25-year-olds, and an overwhelming majority are now watching as much or more video content online as on regular TV," said Mark Trefgarne, CEO of LiveRail. "We were genuinely surprised by the results."

Rather than short-form consumer-generated media, Trefgarne attributes this trend largely to an increase in the availability of quality long-form content from sites like Hulu and TV.com.

LiveRail's survey included over 400 respondents in the 18-24 category and was conducted online via popular social networks such as Facebook and MySpace.