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Now that I have been a Kindle owner two weeks, I am sold. I believe the device and seamless user experience is a winner - particularly as it synchronizes across phones. However, more importantly, the Kindle 2.0's debut is a watershed moment for print media. You have one last solid shot to monetize your digital content - if you move quickly.

The iPod was the last digital great white hope. And thankfully, the music and movie companies (reluctantly) jumped on board.

The Kindle, like the iPod, is an emerging critical mass device that actually encourages people to pay for content rather than get it for free. When Apple launched the iTunes Music Store, people were skeptical that people would shell out cash for music they could snag for free from file sharing networks. They did. The same was true when Apple, and later others, rolled out movies. However, today millions rent or buy movies online.

The Kindle offers a similar experience in a much larger market - text. This one is tougher to monetize. In the digital age books have managed to remain premium content. However, beyond books, magazine and newspaper content is available in abundance online for free. Yet, I still believe that people will pay to receive some of their favorites on their Kindles or their Kindle-enabled phones. Meet them there now while you can.

Alla svenska ungdomar 16-24 år är online. Och nu säger mer än hälften av alla svenskar att de inte klarar sig utan internet.

Behovet av internet bland svenskarna har mer än fördubblats mellan 2007 och 2008. I den senaste studien från EIAA, det europeiska internetförbundet, visade det sig att svenskarna har ett större behov av nätet än en genomsnittlig europé. I Sverige säger 57 procent av den vuxna befolkningen att de inte klarar sig utan internet jämfört med 35 procent i hela Europa.

Enbart internet är så betydelsefullt.

På andra plats kommer tv, men det mediet är inte ens hälften så viktigt som internet. Dagstidningar är det medium som har sjunkit mest i betydelse. Andelen som inte klarar sig utan en tidning har sjunkit med nästan två tredjedelar under samma period.

En vanlig vecka använder 100 procent av 16-24-åringarna i Sverige internet. Inget annat medium har en så hög andel användare i undersökningen. I hela befolkningen är andelen internetanvändare 79 procent.

De internetaktiviteter som ökat mest i Sverige är instant messaging, vilket understryker att det är de sociala och aktiva medierna som ökar.

If they haven't already, your CEO will join Facebook this year. That's according to a new digital outlook report to be released today by the marketing specialists at Razorfish.

"Executives are responding to social media and the real impact it's having on their brands," said Terri Walter, vice president of emerging media at Razorfish.

While older generations are experimenting more online, younger early-adopters are maturing with regard to online usage. Unfortunately for marketers, that means an increasingly sophisticated, selective, and even-harder-to-reach 18- to-25-year-old consumer.

What happened was something entirely different. When Asustek launched the Eee PC in fall 2007, it sold out the entire 350,000-unit inventory in a few months. Eee PCs weren't bought by people in poor countries but by middle-class consumers in western Europe and the US, people who wanted a second laptop to carry in a handbag for peeking at YouTube or Facebook wherever they were. Soon the major PC brands—Dell, HP, Lenovo—were scrambling to catch up; by fall 2008, nearly every US computermaker had rushed a teensy $400 netbook to market.

All of which is, when you think about it, incredibly weird. Netbooks violate all the laws of the computer hardware business. Traditionally, development trickles down from the high end to the mass market. PC makers target early adopters with new, ultrapowerful features. Years later, those innovations spread to lower-end models.

But Jepsen's design trickled up. In the process of creating a laptop to satisfy the needs of poor people, she revealed something about traditional PC users. They didn't want more out of a laptop—they wanted less. ...

By the end of 2008, Asustek had sold 5 million netbooks, and other brands together had sold 10 million. (Europe in particular has gone mad for netbooks; sales there are eight times higher than in the US.) In a single year, netbooks had become 7 percent of the world's entire laptop market. Next year it will be 12 percent.

"We started inventing technology for the bottom of the pyramid," Jepsen says, "but the top of the pyramid wants it too." This bit of trickle-up innovation, this netbook, might well reshape the computer industry—if it doesn't kill it first.

I wrote this story on a netbook, and if you had peeked over my shoulder, you would have seen precisely two icons on my desktop: the Firefox browser and a trash can. Nothing else.

It turns out that about 95 percent of what I do on a computer can now be accomplished through a browser. I use it for updating Twit

... the popularity of Facebook and other social networking sites has promoted the sharing of all things personal, dissolving the line that separates the private from the public. ...

Facebook says it is the world’s largest social network, with 175 million members. But in the United States, most members are still relatively young; Facebook offers advertisers a target of 54.4 million members of all ages. But if an advertiser wants to narrow its target audience to those 25 or older, the number drops to 28.8 million. Narrow it to those 30 or older, and Facebook has 20.3 million to offer. ...

David E. Evans, an associate professor of computer science at the University of Virginia, says he wishes that Facebook would begin with more restrictions on the information that outside software developers can reach. For 15 of 19 information categories, Facebook sets a default setting of “share,” which means the information can be pulled out of Facebook and stored on servers outside its control. These 15 categories include activities, interests, photos and relationship status.

“Facebook could set defaults erring on the side of privacy instead of on the side of giving your information away,” he said.

Chris Kelly, Facebook’s chief privacy officer, defends its current settings, saying it “gives users extensive control over the applications they choose to interact with.” He also said Facebook had removed “thousands” of applications that members deemed untrustworthy.

In Professor Evans’s view, however, banishment of malevolent software comes too late: “Once the application has got the data, it’s got it, stored on someone else’s machine.”

The defaults turn out to be crucially important, because few users go to the trouble of adjusting the settings. Asked how many members ever change a privacy setting, Mr. Kelly said 20 percent.

Xbox was so successful that Microsoft tried a similar approach when Apple's iPod became the best-selling portable music player since the Sony Walkman. Microsoft even brought over some of the same leaders and developers, hoping they could do to Apple what they had done to Sony. On an incredibly tight deadline, the team threw its collective might behind an iPod-killer. What emerged in late 2006, however, barely dented Apple's armor. The Zune was a boxy gadget that looked like a thicker iPod, albeit in a not-so-stylish brown case. As one acid-tongued reviewer described it, the overall experience of using a Zune was about as pleasant as having an airbag deploy in your face. Not surprisingly, the Zune managed to sell about 2 million units in its first 18 months on the market. Apple sold more than 84 million iPods during that same period.

Why was Microsoft able to create such a compelling video game system only to churn out a mediocre portable music player? The competitive context was the same. The research was similar. The design and engineering resources brought to the challenge were significant in both cases. What makes a company deliver a bravura performance one day and fall flat the next? Empathy. As one member of the team confided: "The biggest challenge with Zune was trying to figure out who we were building it for. With Xbox, we knew those guys. Hell, we were those guys."

Unfortunately, that empathy wasn't transferable. A brilliant connection with hard-core gamers didn't prepare Microsoft for the challenges of understanding Zune's market space. Being a reflection of one type of customer is certainly a quick and easy way to connect with a particular group of people. But to thrive over the long term, organizations need to move beyond their own views and discover what's happening in the rest of the world. They don't need to just hire their customers. They need to develop a genuine interest in people outside their walls.

Especially in a recession, empathy is

-Den yngre generationen använder nätet på helt annat sätt. De är uppkopplade hela tiden mot kompisar och kan hålla i gång flera chatter, lyssna på musik och göra läxorna samtidigt. Det är ett beteende som de sedan tar med sig till arbetsplatserna, säger Håkan Selg.

Äldre anställda kanske förfasar sig över att yngre medarbetare är uppkopplade mot Facebook på arbetstid och tycker att de borde kanske skilja på jobb och privatliv. Men i själva verket handlar det om ett nytt sätt att bygga relationer som kan ge resultat på jobbet på sikt.
- De ungas kommunikation kanske till en början handlar om att utbyta åsikter om exempelvis populärkultur, men några år senare kan de fråga sina kontakter om någon känner till någon bra designer för ett jobbprojekt, säger Håkan Selg.
En annan slutsats som dras av undersökningen är att tidningar och tv inte används på samma sätt av den yngre generationen. Följaktligen får annonsörer allt svårare att nå fram till dem via dessa media.

It's in difficult economic times that customer experience matters most -- you don't want to make it even easier for your customers to walk away because they've been so frustrated working with you.

The key to delivering a great experience for is to have empathy for your customers. And the best way to develop that empathy is obvious, yet it requires constant repeating: Go to them. It's shocking how many methods companies have for learning about customers (surveys, focus groups, phone questionnaires), and how hesitant they are to engage in the simplest approach. I suspect its because they're afraid of what they'll find when engaging customers directly, and prefer to hide behind the reports and charts those other techniques produce, and which provide endless opportunities for interpretation.

When you go to your customers and encourage them to talk to you, you should speak only to break the ice and get them comfortable, and then to ask questions. The rest of the time, stay quiet and listen. Ideally, you will spend a lot of time just watching -- if they're at home, how do they go about their domestic rituals? If at an office or out in the world, how do they get things done? Pay attention to their context, their environments. What tools and artifacts do they use? What does their language reveal about their state of mind?

Record everything you can.

“The report shows that overall the magnitude of the global digital divide remains unchanged between 2002 and 2007. Despite significant improvements in the developing world, the gap between the ICT haves and have-nots remains,” the agency said in a news release.

The research found that the most advanced countries in ICT are from northern Europe, with the exception of the Republic of Korea, which ranks second, followed by Denmark, the Netherlands, Iceland and Norway.

These countries are followed by other, mainly high-income countries from Europe, Asia and North America. Western and northern Europe and North America are the regions with the highest IDI scores, and most countries from these regions are among the top 20 ICT economies, according to the ITU.

The agency added that poor countries, in particular the least developed countries (LDCs), remain at the lower end of the index with limited access to ICT infrastructure, including fixed and mobile telephony, Internet and broadband.

Under en arbetsresa i Indien helt nyligen fascinerades jag av med vilken besatthet vi människor fotograferar. Kamerorna knäppte från morgon till kväll, framför allt under förflyttning mellan olika platser. Genom taxibilars nedvevade rutor dokumenterades främmande människor på trottoarer och motorcyklar, det omgivande landskapet och arkitekturen, små detaljer, kricketspelande barn och heliga kor. När kvällen kom var det solnedgångar och utsikter som omvandlades till digitala filer och strax laddades allt över på internetsajten Flickr.

Vad handlar detta dokumenterande om? Vad får oss att med sådan beslutsamhet skapa bilder som inte tycks ha något direkt syfte, inget särskilt kommersiellt värde, och knappast är bärare av juridiska bevis. Vad betyder bilden på det namnlösa, motorcykelåkande paret när den läggs upp på internet, eller den på pojken som tittar in i kameran och ler? ...

Vi som lever i dag kan sägas tillhöra den första generation där det mesta vi upplever först har presenterats för oss via tekniska bilder – film och fotografi. Filosofen Vilém Flusser säger att vi därför tycks navigera i världen utifrån dessa tidigare inpräntade bilder, och vi rör oss som i en tillvaro av bildskärmar där den ursprungliga tolkningsförmågan gått förlorad: vi känner igen i stället för att upptäcka.

Idealet för oss tycks vara att ta plats bland bilderna och själva bli bildlika – genom konsumtion och ytterst genom att ”bli bild”. Kulten kring, och vurmen för, fotografiet har också andra skäl. Själva det lustframbringande i att betrakta bilder är kanske det allra viktigaste. För samtidigt som fotografiet bevisar något ser vi på det och njuter.

82% gör inte daglig backup på sin hem-PC
66% har förlorat bilder och filer på sin hem-PC, varav 42% under det senaste året
71% säger att de är mest oroade över att förlora digitala bilder på sin hem-PC

Kabooza har i en ny stor undersökning kartlagt svenskarnas backupvanor. Undersökningen visar att vi är mycket dåliga på att göra regelbunden backup av våra hem-PC. Över 82% av respondenterna gör inte regelbunden backup. Samtidigt har 66% förlorat viktig data på sin hem-PC. Det är oroande eftersom risken att förlora oersättliga bilder och viktiga dokument är så hög. Anledningen kan vara hårddisk-krasch, virus, stöld eller fysisk skada.

Customer-centric design and service increase the value consumers derive from their products and services, and help deliver a high-quality customer experience.

Usability, service and support, therefore, have now assumed critical roles. Our research finds that consumers have very high expectations: networked devices must work together, simply and easily, and there must be comprehensive, one-stop shopping for service and support needs. It's a tall order. But companies must meet that challenge if they expect to compete and achieve high performance in the years ahead.

• Wie gehen die Konsumenten heute mit digitalen Medien um? Wie selbstverständlich sind digitale Medien bereits in unserem Leben? Welche Bedeutung kommt der Vernetzung, also der Verbindung digitaler Endgeräte über digitale Netze, momentan in unterschiedlichen Lebensbereichen zu?

• Welche Rolle werden verschiedene Kommunikationsmedien in Zukunft spielen – und zwar im privaten wie auch im beruflichen Umfeld? Wie wird sich der Grad der Digitalisierung und Vernetzung im Leben der Menschen verändern?

• Wie werden sich die technischen Infrastrukturen – Breitbandanschlüsse, Übertragungsgeschwindigkeiten, mobiles und stationäres Internet – entwickeln?

• Für welche Dienste und Anwendungen werden sich die Konsumenten in Zukunft interessieren? Welche Vorstellungen und Bedürfnisse und damit auch Anforderungen an die Gestaltung von Telekommunikationsangeboten haben die Konsumenten?

• Welche Entwicklungen sind international zu beobachten? Wo steht Deutschland im internationalen Vergleich?

• Wie gehen die Konsumenten heute mit digitalen Medien um? Wie selbstverständlich sind digitale Medien bereits in unserem Leben? Welche Bedeutung kommt der Vernetzung, also der Verbindung digitaler Endgeräte über digitale Netze, momentan in unterschiedlichen Lebensbereichen zu?

• Welche Rolle werden verschiedene Kommunikationsmedien in Zukunft spielen – und zwar im privaten wie auch im beruflichen Umfeld? Wie wird sich der Grad der Digitalisierung und Vernetzung im Leben der Menschen verändern?

• Wie werden sich die technischen Infrastrukturen – Breitbandanschlüsse, Übertragungsgeschwindigkeiten, mobiles und stationäres Internet – entwickeln?

• Für welche Dienste und Anwendungen werden sich die Konsumenten in Zukunft interessieren? Welche Vorstellungen und Bedürfnisse und damit auch Anforderungen an die Gestaltung von Telekommunikationsangeboten haben die Konsumenten?

• Welche Entwicklungen sind international zu beobachten? Wo steht Deutschland im internationalen Vergleich?

First, the sheer number of teenagers now using the Internet has transformed the technology into a true social networking tool. Even in the late 90s, only about one in ten adolescents were online, which meant that kids actually had to choose between online relationships and real relationships. There was very little overlap, so it was very difficult to maintain flesh-and-blood relations while exploring cyberspace. Today, Valkenburg and Peter say, the vast majority of teenagers in Western countries have access to the Internet, and most appear to use the technology to nurture their existing relationships rather than to forge new ones.

Second, the newer communication tools also encourage building on existing relationships rather than isolating. In the 90s, the few teens who did spend time on the Internet tended to hang out with strangers in public chat rooms and so-called MUDS, multi-user dungeons. The appearance of instant messaging and social networks like Facebook has changed all that, according to the psychologists. Today, more than eight in ten teenagers use IM to connect with the same friends they see at school and work.

Recent studies document the positive effects of these technological changes. But what exactly is going on in the minds of the teenagers to produce this greater sense of well-being? Valkenburg and Peter believe that the 21st century Internet encourages honest talking about very personal issues - feelings, worries, vulnerabilities - that are difficult for many self-conscious teens to talk about. When they communicate through the Internet, they have fewer sounds and sights and social cues to distract them, so they become less concerned with how others perceive them. This in turn reduces inhibition, leading to unusually intimate talk.

First, the sheer number of teenagers now using the Internet has transformed the technology into a true social networking tool. Even in the late 90s, only about one in ten adolescents were online, which meant that kids actually had to choose between online relationships and real relationships. There was very little overlap, so it was very difficult to maintain flesh-and-blood relations while exploring cyberspace. Today, Valkenburg and Peter say, the vast majority of teenagers in Western countries have access to the Internet, and most appear to use the technology to nurture their existing relationships rather than to forge new ones.

Second, the newer communication tools also encourage building on existing relationships rather than isolating. In the 90s, the few teens who did spend time on the Internet tended to hang out with strangers in public chat rooms and so-called MUDS, multi-user dungeons. The appearance of instant messaging and social networks like Facebook has changed all that, according to the psychologists. Today, more than eight in ten teenagers use IM to connect with the same friends they see at school and work.

Recent studies document the positive effects of these technological changes. But what exactly is going on in the minds of the teenagers to produce this greater sense of well-being? Valkenburg and Peter believe that the 21st century Internet encourages honest talking about very personal issues - feelings, worries, vulnerabilities - that are difficult for many self-conscious teens to talk about. When they communicate through the Internet, they have fewer sounds and sights and social cues to distract them, so they become less concerned with how others perceive them. This in turn reduces inhibition, leading to unusually intimate talk.

The next 10 to 20 years will be marked by two trends. First, there will be systemization and widespread adoption of social practices that engage millions of people in effective, self-directed, socially motivated production. Second, there will be an increasing sophistication of what I call “social contract enterprises”—companies that have learned how to become trusted platforms for productive social practices. ...

As companies begin to see the social practices that make up peer production not as fads but as a fundamental generational shift in consumption, they will have to embrace these socially conscious values. They cannot afford to be seen as working in opposition to them or, increasingly, they will risk offending their users/customers. Such changes are not easy, so it is natural that we are seeing the adoption of diverse strategies.

The next 10 to 20 years will be marked by two trends. First, there will be systemization and widespread adoption of social practices that engage millions of people in effective, self-directed, socially motivated production. Second, there will be an increasing sophistication of what I call “social contract enterprises”—companies that have learned how to become trusted platforms for productive social practices. ...

As companies begin to see the social practices that make up peer production not as fads but as a fundamental generational shift in consumption, they will have to embrace these socially conscious values. They cannot afford to be seen as working in opposition to them or, increasingly, they will risk offending their users/customers. Such changes are not easy, so it is natural that we are seeing the adoption of diverse strategies.

The results of recent research have indicated that having broadband access has become increasingly vital for consumers in the UK, with households using their broadband access for a variety of purposes, from educational and career improvement to entertainment, research, shopping, and more. The research showed that this year around seventeen million households in the UK will make the most of broadband technology to improve their Internet experience.

Officials have said that the falling cost of broadband deals has made having broadband access in the home the norm within the UK rather than the luxury that it was once considered to be. An increasing number of customers will be enticed by low cost bundle deals and increased competition amongst broadband providers, according to industry officials.

Officials also said that the increased availability of entertainment online, such as BBC iPlayer, YouTube, and various gaming sites had increased demand for higher speed broadband access, with most consumers now refusing to put up with the slow speeds and frustration that comes with having dial up broadband access.

The results of recent research have indicated that having broadband access has become increasingly vital for consumers in the UK, with households using their broadband access for a variety of purposes, from educational and career improvement to entertainment, research, shopping, and more. The research showed that this year around seventeen million households in the UK will make the most of broadband technology to improve their Internet experience.

Officials have said that the falling cost of broadband deals has made having broadband access in the home the norm within the UK rather than the luxury that it was once considered to be. An increasing number of customers will be enticed by low cost bundle deals and increased competition amongst broadband providers, according to industry officials.

Officials also said that the increased availability of entertainment online, such as BBC iPlayer, YouTube, and various gaming sites had increased demand for higher speed broadband access, with most consumers now refusing to put up with the slow speeds and frustration that comes with having dial up broadband access.

Preliminära leveransdatum, kollinummer och e-post är verktyg för att hålla kunden informerad. Allt för att väntan inte ska bli frustrerande. Och ändå ser vi beställaren fråga sig Var är mitt paket? För den iPhonesuktande bloggyanvändaren hände något ovanligt: Inom loppet av några minuter hade en bloggyintresserad Teliamedarbetare engagerat sig i iPhonen och kunde berätta när paketet skulle komma fram. Samma medarbetare gick till och med så långt att hon fick paketet skickat något snabbare än planerat!

För en genomsnittlig internetanvändare är deltagandet i sociala nätverk något som tillhör vardagen. I studien ”Are friends eletric? Social network sites and the development of intimacy” har en genomsnittlig användare 129,2 vänner i sina olika sociala nätverk. ...

Engagemanget hos Teliamedarbetaren innebar just därför en riktig liten mikrosuccé – Kunden blev mycket nöjd men framförallt – hela skeendet spelades upp för öppen ridå på Bloggy med kanske uppemot tusentalet åskådare. På några minuter hade Telia för åskådarna gått från ett grått och stelbent Televerket till ett kundvänligt, modernt och trevligt företag.

Preliminära leveransdatum, kollinummer och e-post är verktyg för att hålla kunden informerad. Allt för att väntan inte ska bli frustrerande. Och ändå ser vi beställaren fråga sig Var är mitt paket? För den iPhonesuktande bloggyanvändaren hände något ovanligt: Inom loppet av några minuter hade en bloggyintresserad Teliamedarbetare engagerat sig i iPhonen och kunde berätta när paketet skulle komma fram. Samma medarbetare gick till och med så långt att hon fick paketet skickat något snabbare än planerat!

För en genomsnittlig internetanvändare är deltagandet i sociala nätverk något som tillhör vardagen. I studien ”Are friends eletric? Social network sites and the development of intimacy” har en genomsnittlig användare 129,2 vänner i sina olika sociala nätverk. ...

Engagemanget hos Teliamedarbetaren innebar just därför en riktig liten mikrosuccé – Kunden blev mycket nöjd men framförallt – hela skeendet spelades upp för öppen ridå på Bloggy med kanske uppemot tusentalet åskådare. På några minuter hade Telia för åskådarna gått från ett grått och stelbent Televerket till ett kundvänligt, modernt och trevligt företag.

Mens det tidligere var de yngste og spesielt interesserte som var de ivrigste brukerne, er det nå massene kommer. Facebook er for lengst blitt mainstream. Nå er tante på Facebook (Den hurtigst voksende brukergruppen pr. februar 2009 er kvinner over 55 år, ifølge nettstedet InsideFacebook.com)

Når Facebook nå har passert “the tipping point“, vil vi også se at bruksmønsteret endres?

Ungdommene i radioinnslaget oppgir at de bruker Facebook hovedsakelig for sosiale formål, som å oppdatere vennelister, snakke med andre og ser på bilder. Dette er forholdsvis trivielt, og minner kanskje litt om måten vi brukte internett på i gamle dager - å søke etter informasjon og la oss underholde.

Men i kjølvannet av dette vil man kunne se Facebook vokse fram som en samhandlingsarena. Med en så stor masse av brukere - og potensielt mange med sammenfallende interesser - vil det raskt kunne dannes interesse- og pressgrupper. I alt fra trivielle hverdagsspørsmål til internasjonale konflikter kan både de minste ad-hoc-grupperinger til tunge, formelle politiske nettverk yte press på makthavere og organisasjoner gjennom Facebook.

Mens det tidligere var de yngste og spesielt interesserte som var de ivrigste brukerne, er det nå massene kommer. Facebook er for lengst blitt mainstream. Nå er tante på Facebook (Den hurtigst voksende brukergruppen pr. februar 2009 er kvinner over 55 år, ifølge nettstedet InsideFacebook.com)

Når Facebook nå har passert “the tipping point“, vil vi også se at bruksmønsteret endres?

Ungdommene i radioinnslaget oppgir at de bruker Facebook hovedsakelig for sosiale formål, som å oppdatere vennelister, snakke med andre og ser på bilder. Dette er forholdsvis trivielt, og minner kanskje litt om måten vi brukte internett på i gamle dager - å søke etter informasjon og la oss underholde.

Men i kjølvannet av dette vil man kunne se Facebook vokse fram som en samhandlingsarena. Med en så stor masse av brukere - og potensielt mange med sammenfallende interesser - vil det raskt kunne dannes interesse- og pressgrupper. I alt fra trivielle hverdagsspørsmål til internasjonale konflikter kan både de minste ad-hoc-grupperinger til tunge, formelle politiske nettverk yte press på makthavere og organisasjoner gjennom Facebook.

The cold hard facts: the three-headed multichannel beast otherwise known as cable operators, satellite providers and telcos collectively added 441,000 multichannel video customers in the fourth quarter of 2008.

Those statistics fly in the face of the conventional wisdom that in a recession consumers would cut back on cable services to save money and they also go against the broader newteevee belief that TV fans can survive on Hulu, YouTube and iTunes alone. Because evidently we’re quite content with our oldteevee, thank you very much. ...

But what are teenagers doing?

The industry needs to peel back the layers in the research to understand what teens and young adults are doing now to be better prepared for business in five to ten years. Consider this: Leichtman Research Group reported that while only 8% of Web video watching adults say they watch less TV because of their Web viewing habits, 18% of Web video watching teens say they’re turning away from the tube thanks to the internet.

“Yes there are some teens who are watching TV less often, while the majority are still watching just as much TV,” Bruce Leichtman told us via email, adding that they’re mostly watching YouTube and music videos online rather than TV shows.

Any cord-cutting effect, if there is to be one, won’t manifest for almost a decade, Leichtman said. “It will be six to twelve years before this group is actually making decisions for themselves on whether or not they subscribe to a TV service – that they never paid for before, so it’s not really a cord cutting – so the impact of this group, accounting for about 9% of all in the US, could possibly be felt several years from now.”

The cold hard facts: the three-headed multichannel beast otherwise known as cable operators, satellite providers and telcos collectively added 441,000 multichannel video customers in the fourth quarter of 2008.

Those statistics fly in the face of the conventional wisdom that in a recession consumers would cut back on cable services to save money and they also go against the broader newteevee belief that TV fans can survive on Hulu, YouTube and iTunes alone. Because evidently we’re quite content with our oldteevee, thank you very much. ...

But what are teenagers doing?

The industry needs to peel back the layers in the research to understand what teens and young adults are doing now to be better prepared for business in five to ten years. Consider this: Leichtman Research Group reported that while only 8% of Web video watching adults say they watch less TV because of their Web viewing habits, 18% of Web video watching teens say they’re turning away from the tube thanks to the internet.

“Yes there are some teens who are watching TV less often, while the majority are still watching just as much TV,” Bruce Leichtman told us via email, adding that they’re mostly watching YouTube and music videos online rather than TV shows.

Any cord-cutting effect, if there is to be one, won’t manifest for almost a decade, Leichtman said. “It will be six to twelve years before this group is actually making decisions for themselves on whether or not they subscribe to a TV service – that they never paid for before, so it’s not really a cord cutting – so the impact of this group, accounting for about 9% of all in the US, could possibly be felt several years from now.”

– Okej, kan du då vara snäll och mejla över de papper jag behöver skriva på för att flytta mitt abonnemang.
– Nej, det går inte. De skickas med post.
– Kan du inte skicka dem via e-post!? 2009!?
– Nej, tyvärr. Det fungerar inte i våra datorer.

Är det inte Telia som gör tv-reklam för att de ligger i framkant vad gäller IT....som pratar om intelligenta lösningar för telefoni, bredband och tv? Och kan samtidigt inte skicka ett simpelt papper via mejl. Jeeeeeeeeesus igen!

– Jaha, då får du väl skicka det via vanlig post då.
– Då postar vi brevet till (och här säger människan ett ANNAT företagsnamn, ett gammalt företag som avvecklades och avregistrerades hos Bolagverket 2001).
– NEEEEEJ! Du ska skriva rätt företagsnamn, inte adressera till ett företag som inte har existerat på många år.
– Men företaget heter ju så.

– Okej, kan du då vara snäll och mejla över de papper jag behöver skriva på för att flytta mitt abonnemang.
– Nej, det går inte. De skickas med post.
– Kan du inte skicka dem via e-post!? 2009!?
– Nej, tyvärr. Det fungerar inte i våra datorer.

Är det inte Telia som gör tv-reklam för att de ligger i framkant vad gäller IT....som pratar om intelligenta lösningar för telefoni, bredband och tv? Och kan samtidigt inte skicka ett simpelt papper via mejl. Jeeeeeeeeesus igen!

– Jaha, då får du väl skicka det via vanlig post då.
– Då postar vi brevet till (och här säger människan ett ANNAT företagsnamn, ett gammalt företag som avvecklades och avregistrerades hos Bolagverket 2001).
– NEEEEEJ! Du ska skriva rätt företagsnamn, inte adressera till ett företag som inte har existerat på många år.
– Men företaget heter ju så.