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... 11% of adults ages 18 to 34 now watch TV online at least once a week, according to the latest findings by MultiMedia Mentor® (MMM) from Knowledge Networks. These young adults spend 80% more time online than the general 18-to-34 population, and 16% more time (about 1.25 hours per day) with media generally; they are also much more likely to belong to and use social networks. ...

The 18-to-34 leading-edge media group – defined by their weekly viewing of TV programs online – has grown from 10% in the Fall 2007 MultiMedia Mentor® report to 12% in Spring 2008 (11% is the weighted average across the two waves). Among these young adults:

* Daily time spent with the Internet and TV is about equal – about 3.5 hours for each
* Almost half (46%) belong to one or more social networks – indexing at 177 versus the general 18-to-34 population – and this activity consumes 19% of their online time, versus 12% for the general 18-to-34 population
* Instant messaging accounts for 16% of the TV-online group's Internet time (compared to 12% for all 18-to-34s)
* Email was the most used of five specific online activities at 19%, the same proportion of time spent as the general 18-to-34 group

... 11% of adults ages 18 to 34 now watch TV online at least once a week, according to the latest findings by MultiMedia Mentor® (MMM) from Knowledge Networks. These young adults spend 80% more time online than the general 18-to-34 population, and 16% more time (about 1.25 hours per day) with media generally; they are also much more likely to belong to and use social networks. ...

The 18-to-34 leading-edge media group – defined by their weekly viewing of TV programs online – has grown from 10% in the Fall 2007 MultiMedia Mentor® report to 12% in Spring 2008 (11% is the weighted average across the two waves). Among these young adults:

* Daily time spent with the Internet and TV is about equal – about 3.5 hours for each
* Almost half (46%) belong to one or more social networks – indexing at 177 versus the general 18-to-34 population – and this activity consumes 19% of their online time, versus 12% for the general 18-to-34 population
* Instant messaging accounts for 16% of the TV-online group's Internet time (compared to 12% for all 18-to-34s)
* Email was the most used of five specific online activities at 19%, the same proportion of time spent as the general 18-to-34 group

Last year's study showed the decline of TV as the primary media device. This year's study found large scale adoption and usage of digital content services accessed via the PC and mobile phone, with ad-supported models (versus consumer-paid) preferred almost three to one by respondents globally. Adoption for most categories of digital content services doubled from last year, with services such as social networking now at 60 percent penetration and Internet data plans for mobile devices at over 40 percent for respondents globally. ...

Consumers desire, and are comfortable with, wired and wireless access to content. 76 percent of consumers surveyed have already watched video on their PC, up 27 percent from last year. 32 percent indicated they have viewed video on a portable device or mobile phone, up 45 percent from last year. Interest in mobile video content has more than doubled since last year to 55 percent. ...

Consumers are moving beyond the trial stage of watching online video. Of those who have watched videos on their PC, 45 percent are doing so regularly -- at least a few times per month.

As adoption of online video continues, cannibalization of overall television consumption is becoming more apparent. Over 50 percent of respondents who have watched online video claim they watch slightly less -- 15 percent -- to significantly less -- 36 percent -- television as a result, implying place-shifting alternatives may be changing consumer "couch potato" behavior. ...

The digital savvy consumers are embracing new multimedia devices. The 13-24 year old segment owns an average of between four to five multimedia devices, with the most popular being portable music players, such as iPods, game consoles such as Sony PlayStation, Microsoft Xbox or Nintendo Wii, high definition television sets (HDTV) and portable game players. The "Gadgetiers" -- early adopters, estimated at 15 percent of the market -- have on average between seven and eight multimedia devices, wi

Last year's study showed the decline of TV as the primary media device. This year's study found large scale adoption and usage of digital content services accessed via the PC and mobile phone, with ad-supported models (versus consumer-paid) preferred almost three to one by respondents globally. Adoption for most categories of digital content services doubled from last year, with services such as social networking now at 60 percent penetration and Internet data plans for mobile devices at over 40 percent for respondents globally. ...

Consumers desire, and are comfortable with, wired and wireless access to content. 76 percent of consumers surveyed have already watched video on their PC, up 27 percent from last year. 32 percent indicated they have viewed video on a portable device or mobile phone, up 45 percent from last year. Interest in mobile video content has more than doubled since last year to 55 percent. ...

Consumers are moving beyond the trial stage of watching online video. Of those who have watched videos on their PC, 45 percent are doing so regularly -- at least a few times per month.

As adoption of online video continues, cannibalization of overall television consumption is becoming more apparent. Over 50 percent of respondents who have watched online video claim they watch slightly less -- 15 percent -- to significantly less -- 36 percent -- television as a result, implying place-shifting alternatives may be changing consumer "couch potato" behavior. ...

The digital savvy consumers are embracing new multimedia devices. The 13-24 year old segment owns an average of between four to five multimedia devices, with the most popular being portable music players, such as iPods, game consoles such as Sony PlayStation, Microsoft Xbox or Nintendo Wii, high definition television sets (HDTV) and portable game players. The "Gadgetiers" -- early adopters, estimated at 15 percent of the market -- have on average between seven and eight multimedia devices, wi

... 77% of respondents said they could not live without daily access to the internet.
This was higher than any other item including access to a car (54%) and to a washing machine (61%). This trend follows the findings of an earlier AMD survey* which stated that almost all (99%) of the respondents would rather part with their digital camera, Blackberry, or MP3 player than their notebook.
"All of the research indicates that consumers have a primary use in mind when considering the purchase of either a notebook or desktop PC. ..."

A major factor fuelling this connection-addiction seems to be the thirst for content. Europeans are now clicking the mouse shortly after clicking the camera, with 81% of respondents saying that they have uploaded digital photos in the past year. This trend for consuming and sharing content is also reflected in videos and music. Across Europe, 77% had watched videos on YouTube or similar sites, and 66% had downloaded music.
This visual appetite can in part be explained by Europeans' love for gaming. 76% of the respondents said that they had engaged in gaming over the last year on either a notebook or a desktop PC. Furthermore, 51% had downloaded and 43% had streamed films over the last year. In addition, 14% of the respondents said that they watch Blu-ray films, indicating that this technology is gaining momentum across Europe.

... 77% of respondents said they could not live without daily access to the internet.
This was higher than any other item including access to a car (54%) and to a washing machine (61%). This trend follows the findings of an earlier AMD survey* which stated that almost all (99%) of the respondents would rather part with their digital camera, Blackberry, or MP3 player than their notebook.
"All of the research indicates that consumers have a primary use in mind when considering the purchase of either a notebook or desktop PC. ..."

A major factor fuelling this connection-addiction seems to be the thirst for content. Europeans are now clicking the mouse shortly after clicking the camera, with 81% of respondents saying that they have uploaded digital photos in the past year. This trend for consuming and sharing content is also reflected in videos and music. Across Europe, 77% had watched videos on YouTube or similar sites, and 66% had downloaded music.
This visual appetite can in part be explained by Europeans' love for gaming. 76% of the respondents said that they had engaged in gaming over the last year on either a notebook or a desktop PC. Furthermore, 51% had downloaded and 43% had streamed films over the last year. In addition, 14% of the respondents said that they watch Blu-ray films, indicating that this technology is gaining momentum across Europe.

... when was the last time you bought a CD? Exactly. For me it was back in 2003. I haven't purchased a newspaper in at least two years and the number of people who I see toting them on my morning train have declined too. I canceled my last print subscription this month and I am now living 100% "media green." Also I recently signed up for Safari Books Online and I am liking it a lot, though it's pricey and their iPhone client needs a lot of work.

We're moving fast toward becoming a society that consumes media entirely in digital format. Part of it is environmental, but a lot of it is because of broadband and connected devices. Now of course it will take a long long time for this to become a global phenomenon. But in the US at least, the pace has picked up a lot just in the last few months. Further, with the very green-aware millennials set to become the dominant demographic in the US by 2010 I would expect you will see even more of this.

... when was the last time you bought a CD? Exactly. For me it was back in 2003. I haven't purchased a newspaper in at least two years and the number of people who I see toting them on my morning train have declined too. I canceled my last print subscription this month and I am now living 100% "media green." Also I recently signed up for Safari Books Online and I am liking it a lot, though it's pricey and their iPhone client needs a lot of work.

We're moving fast toward becoming a society that consumes media entirely in digital format. Part of it is environmental, but a lot of it is because of broadband and connected devices. Now of course it will take a long long time for this to become a global phenomenon. But in the US at least, the pace has picked up a lot just in the last few months. Further, with the very green-aware millennials set to become the dominant demographic in the US by 2010 I would expect you will see even more of this.

Good news for video publishers: Online video viewers are, for the most part, still watching as much TV and seeing as many movies on DVD and in theaters as ever.

Only 11% of online video viewers ages 12 to 64 surveyed in March and April by Frank N. Magid Associates said they had cut back on their TV time as a result of their Internet watching. One in 10 respondents said they went to movie theaters less as a result of online video, and only 7% said their DVD viewing had declined.

Good news for video publishers: Online video viewers are, for the most part, still watching as much TV and seeing as many movies on DVD and in theaters as ever.

Only 11% of online video viewers ages 12 to 64 surveyed in March and April by Frank N. Magid Associates said they had cut back on their TV time as a result of their Internet watching. One in 10 respondents said they went to movie theaters less as a result of online video, and only 7% said their DVD viewing had declined.

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6%, according to PricewaterhouseCoopers’s “Global Entertainment and Media Outlook: 2008-2012.”

E&M companies over the next five years will need to accommodate dramatic changes in devices, as well as market and consumer behavior, by striking strategic business alliances if they are to drive growth, PwC said. ...

The global broadband boom continues unabated, fueling overall growth, and more than doubling again to 661 million households in 2012, a 16.4% compound annual increase during the forecast period.

With the exception of recorded music, in which case digital distribution will surpass physical distribution in 2011, established and traditional business segments will continue to dominate revenues.

For example, TV subscription and license fees will show growth in all regions, growing at a 10.1% CAGR overall, from $173.5 billion in 2007 to $280.8 billion in 2012...

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6%, according to PricewaterhouseCoopers’s “Global Entertainment and Media Outlook: 2008-2012.”

E&M companies over the next five years will need to accommodate dramatic changes in devices, as well as market and consumer behavior, by striking strategic business alliances if they are to drive growth, PwC said. ...

The global broadband boom continues unabated, fueling overall growth, and more than doubling again to 661 million households in 2012, a 16.4% compound annual increase during the forecast period.

With the exception of recorded music, in which case digital distribution will surpass physical distribution in 2011, established and traditional business segments will continue to dominate revenues.

For example, TV subscription and license fees will show growth in all regions, growing at a 10.1% CAGR overall, from $173.5 billion in 2007 to $280.8 billion in 2012...

This has left John Malone's Liberty as the only media company to own a big U.S. distributor.

The list of reasons for this change in sentiment is long. Entertainment biggies have had to restructure to be more focused and nimble, Wall Street folks say. Synergies (we cringe when we see this overused word) likely never were as big as they were made out to be, and new channel launches have slowed.

Plus, the digital age has shifted the balance of power in favor of producers, who suddenly can get their content on many platforms and try to make money on all of them.

With distribution companies facing lost leverage and heated competition, it takes full focus to succeed in this money-swallowing business.

"The problem recently realized by the major content owners is that distribution is a really big capital-intensive business that at its root has little in common with the content production sides," longtime industry expert Hal Vogel says.

This has left John Malone's Liberty as the only media company to own a big U.S. distributor.

The list of reasons for this change in sentiment is long. Entertainment biggies have had to restructure to be more focused and nimble, Wall Street folks say. Synergies (we cringe when we see this overused word) likely never were as big as they were made out to be, and new channel launches have slowed.

Plus, the digital age has shifted the balance of power in favor of producers, who suddenly can get their content on many platforms and try to make money on all of them.

With distribution companies facing lost leverage and heated competition, it takes full focus to succeed in this money-swallowing business.

"The problem recently realized by the major content owners is that distribution is a really big capital-intensive business that at its root has little in common with the content production sides," longtime industry expert Hal Vogel says.

The music industry is finally comfortable selling digital music without copy protection, but the huge shift hasn't resulted in dramatically higher sales.

Instead, it produced something that major music labels have long sought: a strong No. 2 competitor to Apple.

Amazon's (AMZN) MP3 store — which sells only songs without copy protection — has quietly become No. 2 in digital sales since opening nearly six months ago, say the four major labels. That's even though Apple (AAPL) dominates digital music with its iTunes Store (the second-largest music retailer in the world, after Wal-Mart) (WMT) and its hugely popular iPod.

The music industry is finally comfortable selling digital music without copy protection, but the huge shift hasn't resulted in dramatically higher sales.

Instead, it produced something that major music labels have long sought: a strong No. 2 competitor to Apple.

Amazon's (AMZN) MP3 store — which sells only songs without copy protection — has quietly become No. 2 in digital sales since opening nearly six months ago, say the four major labels. That's even though Apple (AAPL) dominates digital music with its iTunes Store (the second-largest music retailer in the world, after Wal-Mart) (WMT) and its hugely popular iPod.

Streaming video and music distributed across the Internet, an IPTV network, or a mobile handset will generate $70 billion in network-derived and content-derived revenue into the US markets over the next six years, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.

Streaming video and music distributed across the Internet, an IPTV network, or a mobile handset will generate $70 billion in network-derived and content-derived revenue into the US markets over the next six years, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.

De konkurrerande tv-distributörerna Viasat och Canal Digital har kommit överens om att göra sina respektive kanaler TV3 och Kanal 5 tillgängliga för konkurrentens kunder.

De konkurrerande tv-distributörerna Viasat och Canal Digital har kommit överens om att göra sina respektive kanaler TV3 och Kanal 5 tillgängliga för konkurrentens kunder.

Den internationella mediekoncernen Modern Times Group MTG AB (publ.)(’MTG’ eller ’Koncernen’), tillkännagav idag att Viasat Broadcasting hartecknat ett avtal med Canal Digital i Sverige om att inkludera Kanal 5på Viasats satellit-TV- och IPTV-plattformar samt att göra TV3tillgänglig på Canal Digitals satellit-TV- och IPTV-plattformar.Kanalerna inkluderas i Viasats och Canal Digitals betal-TV-erbjudandenfrån 13 februari 2008 till och med slutet av 2015.

Den internationella mediekoncernen Modern Times Group MTG AB (publ.)(’MTG’ eller ’Koncernen’), tillkännagav idag att Viasat Broadcasting hartecknat ett avtal med Canal Digital i Sverige om att inkludera Kanal 5på Viasats satellit-TV- och IPTV-plattformar samt att göra TV3tillgänglig på Canal Digitals satellit-TV- och IPTV-plattformar.Kanalerna inkluderas i Viasats och Canal Digitals betal-TV-erbjudandenfrån 13 februari 2008 till och med slutet av 2015.

# Kids are downloading online video clips onto a device the most frequently each month (7.1 times per month), followed by music videos (5.7 times), music (4.2 times), games (3.1 times), and ring tones/ring tunes (2.8 times).
# Playing games is the most prevalent activity on the four key devices: 84% are gaming on a computer, videogame system, portable digital music player (PDMP) or cell phone. Also, more than half are listening to music, and one-third are communicating with images or interacting with various video formats.
# The way kids consume their digital content varies:

* Games and movies are primarily driven by their physical offerings, while ring tones/ring tunes are often consumed digitally, though half report consuming them in the physical format.
* Almost all kids who use movie content get it in the physical format, with one-quarter also getting movies in digital format.

# Kids are downloading online video clips onto a device the most frequently each month (7.1 times per month), followed by music videos (5.7 times), music (4.2 times), games (3.1 times), and ring tones/ring tunes (2.8 times).
# Playing games is the most prevalent activity on the four key devices: 84% are gaming on a computer, videogame system, portable digital music player (PDMP) or cell phone. Also, more than half are listening to music, and one-third are communicating with images or interacting with various video formats.
# The way kids consume their digital content varies:

* Games and movies are primarily driven by their physical offerings, while ring tones/ring tunes are often consumed digitally, though half report consuming them in the physical format.
* Almost all kids who use movie content get it in the physical format, with one-quarter also getting movies in digital format.

# Obstacles ahead for online advertising—one barrier may be the growing antipathy to the online advertisement itself.
# e-Reference to replace ebook—while there is significant benefit from digitizing the world, not all texts become more useful or more valuable when digitized.
# The living room may become Public Enemy Number One—the media and consumer electronics industries should consider how the carbon footprint of the living room can be reduced without the need to revert to antiquated technology, such as CTR tubes and analog transmission.
# Traditional lives on thanks to Internet TV—the global traditional television sector, despite the occasional shock, should remain in good health throughout the year, and there is a good chance that Internet television will have contributed to traditional television’s fortunes.
# Overcoming online piracy may not mean the end to counterfeit content—while 2008 may be the year in which the media industry manages to start to control one form of piracy – the overall campaign against piracy needs to be sustained.
# The movie theater becomes more than just movies—the movie theater’s run of strong performance provides the ideal backdrop for change, with the move to digital implying considerable investment, which is likely best accommodated while revenues are still strong.
# Time for music to be tangible again—the industry could evolve from offering digital downloads for transfer to a device, to selling pre-recorded MP3 players.
# Online is moving (slowly) to the front page—2008 may be the year in which it becomes increasingly commonplace for traditional media to acknowledge the existence of the online world.
# Offshoring gets bigger and more creative—2007 saw one of the first media offshoring contracts worth in excess of $1 billion, covering “end-to-end” full services including IT, operations, finance and accounting, HR and research. 2008 may see further deals of this scale.
# Converging technology and media – don’t forget the

# Obstacles ahead for online advertising—one barrier may be the growing antipathy to the online advertisement itself.
# e-Reference to replace ebook—while there is significant benefit from digitizing the world, not all texts become more useful or more valuable when digitized.
# The living room may become Public Enemy Number One—the media and consumer electronics industries should consider how the carbon footprint of the living room can be reduced without the need to revert to antiquated technology, such as CTR tubes and analog transmission.
# Traditional lives on thanks to Internet TV—the global traditional television sector, despite the occasional shock, should remain in good health throughout the year, and there is a good chance that Internet television will have contributed to traditional television’s fortunes.
# Overcoming online piracy may not mean the end to counterfeit content—while 2008 may be the year in which the media industry manages to start to control one form of piracy – the overall campaign against piracy needs to be sustained.
# The movie theater becomes more than just movies—the movie theater’s run of strong performance provides the ideal backdrop for change, with the move to digital implying considerable investment, which is likely best accommodated while revenues are still strong.
# Time for music to be tangible again—the industry could evolve from offering digital downloads for transfer to a device, to selling pre-recorded MP3 players.
# Online is moving (slowly) to the front page—2008 may be the year in which it becomes increasingly commonplace for traditional media to acknowledge the existence of the online world.
# Offshoring gets bigger and more creative—2007 saw one of the first media offshoring contracts worth in excess of $1 billion, covering “end-to-end” full services including IT, operations, finance and accounting, HR and research. 2008 may see further deals of this scale.
# Converging technology

När du samlar flöden från dina favoritsajter i din läsare har du helt plötsligt skapat en egen mediakanal. Anpassad och utvald bara för dig.

RSS-läsare som Google Reader kan bland annat hålla reda på vilka flöden du läser ofta och vilka du läser mer sällan. Statistik från läsaren gör att du kan skruva inställningarna ännu bättre så att du får ditt mediainnehåll precis så som du vill ha det.

När du samlar flöden från dina favoritsajter i din läsare har du helt plötsligt skapat en egen mediakanal. Anpassad och utvald bara för dig.

RSS-läsare som Google Reader kan bland annat hålla reda på vilka flöden du läser ofta och vilka du läser mer sällan. Statistik från läsaren gör att du kan skruva inställningarna ännu bättre så att du får ditt mediainnehåll precis så som du vill ha det.

... that chart... got me thinking if I could learn anything about the various media categories from watching my teenage children. Here's what I've observed over the past year.

1) When they walk into a DVD store, they rarely walk out with a movie. It’s almost always the first season of a TV show they’ve heard is good. They’ll go see a movie in the theater but don’t really enjoy watching movies at home or on their computers. They feel that TV shows are better written and more interesting. And the entertainment value is certainly more compelling. For roughly $40US, they got something like ... 17 hours of entertainment for $40. That's hard to beat. And they get the bonus of being able to stat watching the show on TV once they've caught up. ...

2) They will play games whenever given the opportunity. ...

3) When we were without broadband internet for three days in the barrier reef, they were a little antsy but were able to stay on top of Facebook messages via my blackberry. When we got back to a broadband internet connection, they spent the afternoon happily entertained by the Internet for hours. Emily had a huge smile on her face so I asked her what she’d do without the Internet. She said, “dad, the Internet is my primary form of entertainment”. She’ll happily turn off Facebook and AIM and watch TV with her siblings at night, but she’d happily stay online too.

... that chart... got me thinking if I could learn anything about the various media categories from watching my teenage children. Here's what I've observed over the past year.

1) When they walk into a DVD store, they rarely walk out with a movie. It’s almost always the first season of a TV show they’ve heard is good. They’ll go see a movie in the theater but don’t really enjoy watching movies at home or on their computers. They feel that TV shows are better written and more interesting. And the entertainment value is certainly more compelling. For roughly $40US, they got something like ... 17 hours of entertainment for $40. That's hard to beat. And they get the bonus of being able to stat watching the show on TV once they've caught up. ...

2) They will play games whenever given the opportunity. ...

3) When we were without broadband internet for three days in the barrier reef, they were a little antsy but were able to stay on top of Facebook messages via my blackberry. When we got back to a broadband internet connection, they spent the afternoon happily entertained by the Internet for hours. Emily had a huge smile on her face so I asked her what she’d do without the Internet. She said, “dad, the Internet is my primary form of entertainment”. She’ll happily turn off Facebook and AIM and watch TV with her siblings at night, but she’d happily stay online too.

Almost two-thirds of online teens have created something online, whether it's a personal Web page or a remixed video, according to a study by the Pew Internet & American Life Project. Sites such as Facebook and MySpace have opened the doors, giving them many of the necessary tools.

"Social networking is this fabulous opportunity to share content," said Amanda Lenhart, co-author of report. "You're not just posting it in a vacuum. You're also getting feedback from people."

The report found that 39 percent of online teens have shared their personal art, photos, stories or videos on the Internet, up from 33 percent in 2004. Almost 30 percent have penned their own online journal or blog, up from 19 percent in 2004. And 26 percent, up from 19 percent, have remixed content - often known as mashups - using the content they find online and turning it into their own creations, the study said.

Almost two-thirds of online teens have created something online, whether it's a personal Web page or a remixed video, according to a study by the Pew Internet & American Life Project. Sites such as Facebook and MySpace have opened the doors, giving them many of the necessary tools.

"Social networking is this fabulous opportunity to share content," said Amanda Lenhart, co-author of report. "You're not just posting it in a vacuum. You're also getting feedback from people."

The report found that 39 percent of online teens have shared their personal art, photos, stories or videos on the Internet, up from 33 percent in 2004. Almost 30 percent have penned their own online journal or blog, up from 19 percent in 2004. And 26 percent, up from 19 percent, have remixed content - often known as mashups - using the content they find online and turning it into their own creations, the study said.

Up to a quarter of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups. This phenomenon, dubbed 'Circular Entertainment', has been identified by Nokia as a result of a global study into the future of entertainment.

The study, entitled 'A Glimpse of the Next Episode', carried out by The Future Laboratory, interviewed trend-setting consumers from 17 countries about their digital behaviors and lifestyles signposting emerging entertainment trends. Combining views from industry leading figures with Nokia's own research from its 900 million consumers around the world, Nokia has constructed a global picture of what it believes entertainment will look like over the next five years. ...

Of the 9,000 consumers we surveyed:

- 23% buy movies in digital format
- 35% buy music on MP3 files
- 25% buy music on mobile devices
- 39% watch TV on the internet
- 23% watch TV on mobile devices
- 46% regularly use IM, 37% on a mobile device
- 29% regularly blog
- 28% regularly access social networking sites
- 22% connect using technologies such as Skype
- 17% take part in Multiplayer Online Role Playing Games
- 17% upload to the internet from a mobile device


As part of the research we have identified four key driving trends; Immersive Living; Geek Culture; G Tech and Localism. These trends are currently sitting on the edge, but as these trends become more mainstream, they will have a collaborative, creative effect on the way people consume entertainment and, we predict, will lead to the Circular Entertainment phenomenon.

Immersive Living
Immersive Living is the rise of lifestyles which blur the reality of being on and offline. Entertainment will no longer be segmented; people can access and create it wherever they are.

Geek Culture
This triumph marks a shift as consumers become hungry for more sophisticated entertainment. Geek

Up to a quarter of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups. This phenomenon, dubbed 'Circular Entertainment', has been identified by Nokia as a result of a global study into the future of entertainment.

The study, entitled 'A Glimpse of the Next Episode', carried out by The Future Laboratory, interviewed trend-setting consumers from 17 countries about their digital behaviors and lifestyles signposting emerging entertainment trends. Combining views from industry leading figures with Nokia's own research from its 900 million consumers around the world, Nokia has constructed a global picture of what it believes entertainment will look like over the next five years. ...

Of the 9,000 consumers we surveyed:

- 23% buy movies in digital format
- 35% buy music on MP3 files
- 25% buy music on mobile devices
- 39% watch TV on the internet
- 23% watch TV on mobile devices
- 46% regularly use IM, 37% on a mobile device
- 29% regularly blog
- 28% regularly access social networking sites
- 22% connect using technologies such as Skype
- 17% take part in Multiplayer Online Role Playing Games
- 17% upload to the internet from a mobile device


As part of the research we have identified four key driving trends; Immersive Living; Geek Culture; G Tech and Localism. These trends are currently sitting on the edge, but as these trends become more mainstream, they will have a collaborative, creative effect on the way people consume entertainment and, we predict, will lead to the Circular Entertainment phenomenon.

Immersive Living
Immersive Living is the rise of lifestyles which blur the reality of being on and offline. Entertainment will no longer be segmented; people can access and create it wherever they are.

Geek Culture
This triumph marks a shift as consumers become hungry for more sophisticated entertainment. Geek

Think of it as a sort of hybrid between MySpace's MySpaceTV portal and Facebook's new "pages" for companies. It's an "open platform" that can be joined without licensing agreements and charges no fee to content providers, but it's limited to entertainment content like video and music. According to a release from the company, this will offer the social network "thousands of hours of premium entertainment content from major global entertainment brands and emerging media companies."

With Open Media, Bebo members can create 'personal video profiles' in which they organize their favorite music and video content--this is somewhat akin to the playlist-centric model of media-sharing social network Imeem. Media companies, meanwhile, can create 'channel profiles' to make their content easier to find.

Bebo is based in San Francisco and boasts over 40 million members (Facebook currently stands at slightly over 50 million), but has made its greatest inroads among teenagers and young adults in the U.K. Consequently, at launch, Bebo's Open Media will feature content from a variety of U.S. and U.K. outlets: CBS, MTV, ESPN, the BBC, Channel Four, ITN and BSkyB, and online media companies like Next New Networks, Crackle, Ustream and JibJab.

Think of it as a sort of hybrid between MySpace's MySpaceTV portal and Facebook's new "pages" for companies. It's an "open platform" that can be joined without licensing agreements and charges no fee to content providers, but it's limited to entertainment content like video and music. According to a release from the company, this will offer the social network "thousands of hours of premium entertainment content from major global entertainment brands and emerging media companies."

With Open Media, Bebo members can create 'personal video profiles' in which they organize their favorite music and video content--this is somewhat akin to the playlist-centric model of media-sharing social network Imeem. Media companies, meanwhile, can create 'channel profiles' to make their content easier to find.

Bebo is based in San Francisco and boasts over 40 million members (Facebook currently stands at slightly over 50 million), but has made its greatest inroads among teenagers and young adults in the U.K. Consequently, at launch, Bebo's Open Media will feature content from a variety of U.S. and U.K. outlets: CBS, MTV, ESPN, the BBC, Channel Four, ITN and BSkyB, and online media companies like Next New Networks, Crackle, Ustream and JibJab.

”Redan idag finns ett paraply vars handtag lyser med samma intensitet som sannolikheten för regn. Fotoramar som visar bilder från RSS-flöden. Således kommer vi att konsumera media oftare, på fler sätt och i betydligt mer avgränsade förpackningar.”

”Läsaren blir ledd till den informationen som man vill ha, och det spelar mindre roll om det är en blogg, en wikisida eller ett inslag i webb-tv.” ...

Beta Alfa funderar också kring konvergens, öppna lösningar, mänskligare medier, om Ines Uusman kanske hade rätt och om apparater som ständigt kommunicerar och ger dig information beroende på var du är och vad du gör.

”Du går förbi Kafé Kanelbullen och det plingar till i din ficka eftersom din kompis är där. Samtidigt får du se bilder som någon tagit en gång när någon kändis var där, på samma fik som ni.”

Baksidan är informationsstress och övervakningssamhället. Och kanske media får börja köpa reklam hos företagen istället för tvärt om. ...

”En kvalificerad gissning är att internet om 5 år är vårt primära medium, och det är mobilt, öppet, peer-to-peer och skräddarsytt efter mina behov. Mobilt dels i betydelsen internet i andra apparater än dator, dels i att innehållet bryts ner i bitar och sprids ut över webben.”

”Vi kommer också att få ta ställning till om vi är villiga att ge upp en bit av vår integritet (viss personlig info) mot att i gengäld få en bättre surfupplevelse = mer relevanta annonser, bättre shoppingtips etc.”

”Redan idag finns ett paraply vars handtag lyser med samma intensitet som sannolikheten för regn. Fotoramar som visar bilder från RSS-flöden. Således kommer vi att konsumera media oftare, på fler sätt och i betydligt mer avgränsade förpackningar.”

”Läsaren blir ledd till den informationen som man vill ha, och det spelar mindre roll om det är en blogg, en wikisida eller ett inslag i webb-tv.” ...

Beta Alfa funderar också kring konvergens, öppna lösningar, mänskligare medier, om Ines Uusman kanske hade rätt och om apparater som ständigt kommunicerar och ger dig information beroende på var du är och vad du gör.

”Du går förbi Kafé Kanelbullen och det plingar till i din ficka eftersom din kompis är där. Samtidigt får du se bilder som någon tagit en gång när någon kändis var där, på samma fik som ni.”

Baksidan är informationsstress och övervakningssamhället. Och kanske media får börja köpa reklam hos företagen istället för tvärt om. ...

”En kvalificerad gissning är att internet om 5 år är vårt primära medium, och det är mobilt, öppet, peer-to-peer och skräddarsytt efter mina behov. Mobilt dels i betydelsen internet i andra apparater än dator, dels i att innehållet bryts ner i bitar och sprids ut över webben.”

”Vi kommer också att få ta ställning till om vi är villiga att ge upp en bit av vår integritet (viss personlig info) mot att i gengäld få en bättre surfupplevelse = mer relevanta annonser, bättre shoppingtips etc.”

But Nokia’s N810 launch is one step in a longer plan. My impression of Vanjoki’s presentation was that this long view is at the core of Nokia’s strategy. And it’s driven by two key assumptions: That the handset will be the world’s Internet platform, and that it will be open.

In North America, we tend to have a distorted view of connectivity. We associate Internet access with desktops. We each (most of us, anyway) have one cell phone, locked to a carrier.

Not so in the rest of the world. Infonetics estimates that 47 percent of all mobile subscribers come from the Asia Pacific region, 36 percent from Europe, the Middle East and Africa, and only 9 percent from North America. Nokia alone will ship 400 million handsets this year, and most of those devices can surf the web. Geography, power consumption, and lack of wired infrastructure mean that much of the planet will see its first web page on a portable handset. Not only will Internet handsets be everywhere, they’ll be open.

Any discussion of Internet handsets must include Apple’s (AAPL) equally stunning iPhone. Apple has launched a “features” phone rather than an Internet client platform. The iPhone’s menu is reminiscent of the old Compuserve dashboard, which let subscribers choose a carefully limited number of applications. Only Compuserve could dictate what applications a user could run, which gave it fast growth and good control early on.

But Nokia’s N810 launch is one step in a longer plan. My impression of Vanjoki’s presentation was that this long view is at the core of Nokia’s strategy. And it’s driven by two key assumptions: That the handset will be the world’s Internet platform, and that it will be open.

In North America, we tend to have a distorted view of connectivity. We associate Internet access with desktops. We each (most of us, anyway) have one cell phone, locked to a carrier.

Not so in the rest of the world. Infonetics estimates that 47 percent of all mobile subscribers come from the Asia Pacific region, 36 percent from Europe, the Middle East and Africa, and only 9 percent from North America. Nokia alone will ship 400 million handsets this year, and most of those devices can surf the web. Geography, power consumption, and lack of wired infrastructure mean that much of the planet will see its first web page on a portable handset. Not only will Internet handsets be everywhere, they’ll be open.

Any discussion of Internet handsets must include Apple’s (AAPL) equally stunning iPhone. Apple has launched a “features” phone rather than an Internet client platform. The iPhone’s menu is reminiscent of the old Compuserve dashboard, which let subscribers choose a carefully limited number of applications. Only Compuserve could dictate what applications a user could run, which gave it fast growth and good control early on.