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Phil Baumann's Library tagged social →  View Popular, Search in Google

Mar
18
2011

  • In five experiments, we explore how these metaphors influence the way that we reason about complex issues and forage for further information about them. We find that even the subtlest instantiation of a metaphor (via a single word) can have a powerful influence over how people attempt to solve social problems like crime and how they gather information to make “well-informed” decisions. Interestingly, we find that the influence of the metaphorical framing effect is covert: people do not recognize metaphors as influential in their decisions; instead they point to more “substantive” (often numerical) information as the motivation for their problem-solving decision. Metaphors in language appear to instantiate frame-consistent knowledge structures and invite structurally consistent inferences.
Dec
30
2010

  • The power of social media to influence purchase decisions may be overstated, according to a new survey.
  • only 5% of online holiday shoppers report that they were primarily influenced to visit top retailer sites by social media channels. Meanwhile, 19% were prompted by promotional e-mail and 8% were driven by search engine results.
Oct
23
2008

Not particularly useful, but if you're not sure where to start, not a bad list. (Just don't confuse these tools with strategy.)

www.stratiusgroup.com/...top-ten-sites.html
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social media

Oct
22
2008

Dennis Howlett lets loose on Web 2.0. He makes an important plea for intelligently thinking about appropriate advancement and implementation of SM in enterprises.

www.chrisbrogan.com/web-20-was-it-ever-alive
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social media

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