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Phil Baumann's Library tagged mashable →  View Popular, Search in Google

Dec
30
2010

  • The power of social media to influence purchase decisions may be overstated, according to a new survey.
  • only 5% of online holiday shoppers report that they were primarily influenced to visit top retailer sites by social media channels. Meanwhile, 19% were prompted by promotional e-mail and 8% were driven by search engine results.
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