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Health care ads have the lowest click through and highest CPC on #Facebook http://goo.gl/fb/rLWYR (via @richmeyer) #hcmktg #epharma
First-ever #Facebook blood drive set for Feb. 25 http://ow.ly/3GgI3 #hcsm #fb
Ask users to like you in the ad.
Send users to your Facebook page.
Create an incentivized LIKE page.
Do NOT send users to your wall.
Rotate your ads DAILY
Optimize primarily to cost per fan (CPF), not just CTR or CPC
Separate into test and production camp
reading: Is Facebook/Zuck to screw over their user's privacy for, what, 4th time in 3 years?!http://bit.ly/buugOe #facebook #privacy #fail
– Jason Calacanis (Jason) http://twitter.com/Jason/statuses/11152152343
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