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A Chief Enrollment Officer Sleeps At Night—A Website That Works
Philip G. Guth, Vice President for Enrollment Services, Judson University

This is a story about how a chief enrollment officer is sleeping at night after implementing a Content Management System (CMS) to manage the University website. The CMS along with a taxonomy for organizing the content and the ability for constituents to subscribe to Really Simple Syndication (RSS) newsfeeds are providing Judson University with the right tools to build significant relationships.

Topic maps effectively unify these two approaches. Topic maps are organized
around topics, which represent subjects. That is, in a topic map you find
topics. Every topic you find represents a subject out in the real world that it
is a symbol or stand-in for in the topic map. The definition of subject is
essentially "anything whatsoever". What this means is that from the point of
view of a topic map, objects are just a special kind of subject.

"The association of standardized descriptive metadata with networked objects
has the potential for substantially improving resource discovery capabilities by
enabling field-based (e.g., author, title) searches, permitting indexing of
non-textual objects, and allowing access to the surrogate content that is
distinct from access to the content of the resource itself." (Weibel and Lagoze,
1997)

Another practical use for ultracold research could come in the form of
non-GPS-based navigational systems, which would require reckonings down to a
billionth of a degree. Ultracold atoms could take such measurements based on the
Earth's rotation.

Ham's people installed a line of software, called a "wildcard," that reroutes
traffic addressed to any .cm domain name that isn't registered. In the case of
Cameroon, a country of 18 million with just 167,000 computers connected to the
Internet, that means hundreds of millions of names. Type in "paper.cm" and
servers owned by Camtel, the state-owned company that runs Cameroon's domain
registry, redirect the query to Ham's Agoga.com servers in Vancouver.

It's a practice known as "direct navigation," or type-in traffic, and
millions do it. Need wedding shoes? Type in "weddingshoes.com" -- a site that
Ham happens to own -- and you'll land on what looks like a shoe-shopping portal,
filled with links from dozens of retailers.

When asked about the .cm play, John Berryhill, a top domain attorney who
doesn't work for Ham, practically screams into the phone, "You know who did
that? Do you have any idea how many people want to know who's behind that?"

The concept is straightforward: Buy cheap traffic for your website from one
search engine, get paid more for the ads streamed from another.