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Sep
13
2010

"YouTube uses the same amount of bandwidth as the entire Internet used in 2000"

dannybrown.me/...cool-facts-about-social-media
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research SocialMedia facebook twitter Youtube

  • From April 1, 2009, to January 31, 2010, bloggers wrote 292 posts before SES events, including Q&As with speakers. Examples can be found at "Twelve bloggers blogging about SES Toronto 2009" and "Twelve bloggers blogging about SES London 2010". An additional 319 blog posts were written during and after SES events, including "Top Stories from SES San Jose and Social Media & Video Strategies" and "Top Stories at SES Chicago 2009 on Day 1".
  • In 2009, the "Must Attend" program met its objectives for SES Toronto and SES San Jose, which remained flat in a down economy, and exceeded its objectives for SES Berlin and SES Chicago, which were up over the previous year. And in January 2010, conference registrations for SES London and SES New York are up more than 10% over last year and space in the expo halls have sold out for these "must-attend events".
Apr
6
2008

Advertisers are already showing lack of creativity on YouTube, defaulting to the "safe" choice of pre-roll ads and sponsored contests. As this article notes, many of those campaigns underperform. To be successful on YouTube, you need to step outside your comfort zone and design content for the young audience.

knowledge.wharton.upenn.edu/article.cfm
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daily_reading youtube advertising

  • Century 21 Real Estate, based in Parsippany, N.J., launched a video-contest channel on YouTube in mid-March. The idea is for home-sellers and their agents to collaborate on a video tour of the for-sale property "using humor and creativity." The winner, to be announced in May, will take home $21,000 and an HDTV. Although the company raised expectations by touting the contest as the "Housing Industry's First Branded YouTube Channel," its introductory video hasn't seemed to inspire much reaction: The contest channel currently features only four submissions. A viewer's comment on one sample video posted by Century 21 itself stated: "This [video] is an excellent way not to sell this home."
  • When Bell's firm launched a new anti-aging lotion for Johnson & Johnson's Aveeno brand, it built on the work of 3-D British chalk artist Julian Beever. A time-lapse video of Beever creating one of his trademark trompe-l'oeil drawings in New York's Union Square, which included the Aveeno logo, has resulted in more than 1.2 million views on multiple video channels, says Bell. "We listened to an existing conversation among fans of the artists and gave them something of value. That's what got them talking and sharing."  
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