Paul Gillin's Library tagged viral_marketing →  View Popular, Search in Google

Some organizations are turning to social media formats to communicate with internal and external clients. But columnist Paul Gillin cautions that all this openness can leave you vulnerable to both positive and negative feedback.

by_paul_gillin viral_marketing

If I see an ad for Acme Red Rubber Balls ("The Highest-Bouncing Rubber Balls in the World"), and I find that claim disingenuous, I might find one of their online ads, import it into Photoshop, and change the tagline to read "Acme: The Highest-Bouncing Bal

advertising viral_marketing social_media

The contest began May 23, with a Bolt staffer contributing a track of rhythm guitar, and auditions for a drummer opening. Prospective band members can download the existing track, listen, and add in their own layer. Pop band Three Days Grace then judges e

viral_marketing

In the online interactive interview, which is at interviewwithari.com, Mr. Piven taped several hours of questions and responses. After users log on to the site and register for the interview, they are shown into Ari Gold's office, where he is seated at hi

viral_marketing

"There's certainly a network externalities effect going on with Skype. This is also known as the 'fax effect': the more people who use it, the more valuable it becomes," explained Professor Walter J. Carl, a leading word-of-mouth marketing expert from Bos

viral_marketing

New Line is sponsoring such unusual marketing initiatives as a chance for computer users to create unofficial mash-ups, using material available on the film's official Web site (taketheleadmovie.com).

New Line is also providing blogs, online social com

viral_marketing

But, the weblog world is distributed and efficient at passing information around.

What do I mean? Well, two weeks ago we launched Channel9 and already we've had several hundred thousand visits.

Buzz Bruggeman, who is CEO for ActiveWords, told me tha

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According to KnowledgeStorm, 52% of b-to-b IT buyers cited word-of-mouth as an important resource informing purchasing decisions. Garrigan Lyman developed a hip viral marketing campaign for Microsoft Corp.'s SQL server and video studio launch earlier this

viral_marketing

What are we to make of this, other than to point out that it must have something to do with online file-sharing and iPods? A lot, according to Chris Anderson, a business journalist who formerly worked at The Economist and now edits Wired. In his new book,

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journalism viral_marketing

The report, based on an analysis of 77 branded food Web sites, found that 73 percent contained advergames, ranging from one to more than 60 games per site

viral_marketing consumer_generated_media

Within weeks, Scripps' Home & Garden Television (HGTV) knew it had struck a nerve: More than 400 letters, most of them complete with photos, poured in. Those letters have now become the basis of a weekly cable TV show, "Bad, Bad Baths," launched in May.

viral_marketing

Lured by the prospect of reaching millions of consumers without also spending millions of dollars for television air time or space in print media, companies have shifted more ad dollars to the Net. Video viral marketing—so named because it relies on co

viral_marketing

Thursday, Jul 27, 2006 6:00 AM ET PHARMACEUTICAL COMPANY JOHNSON & JOHNSON has launched an advergame targeted at moms to promote its Johnson's Buddies line of kids' bath products, the company announced Wednesday. The advergame, dubbed "Scrubbies," is a ti

viral_marketing

Burger King previously worked with Heavy to develop a series of short comedy videos featuring its costumed King to be downloaded to iPods. In choosing Burger King as launch sponsor for Heavy News, "we went with someone who understood the space," says Spat

viral_marketing

I went to YouTube, and sure enough, snapped a screen shot of the Disney ad. The Leaderboard unit featuring a clock and the dreaded yet lovable Pirate Jack Sparrow, served above a video posted by a user name of "pornograhphyking" (sic). The video depicts a

viral_marketing consumer_generated_media

Foster's beer announced that it will halt all U.S. television advertising and swing their entire budget to online advertising. Foster's spent approximately $5 million last year on TV ads. Unfortunately, they feel that the target market of young men is spe

viral_marketing

Heavy scoured the Outback in search of 10 "sheilas," Aussie slang for unattached females, to take part in its "massive mating game" that mirrors the TV classic "Dating Game," but on a grander scale. Beginning Aug. 16, for three weeks visitors to Heavy.com

viral_marketing

Dr. Liu found that movies that generated many messages in a given week tended to have high box-office receipts the week after, and movies with much prerelease buzz did well over all.

viral_marketing