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Social Networks Drive Video Views

The most common way that viewers find videos is direct navigation to a video site. About 45% of all video views were from by consumers who started at YouTube. A survey by TubeMogul found that social networks have a bigger influence on video usage than search engines, accounting for about 80% of all visitors.

Tags: daily_reading, research, video on 2009-02-17 -All Annotations (0) -About

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Gastric Bypass on YouTube

There are scores of gastric bypass videos on YouTube. Some people have devoted multiple videos to their weight-loss odyssey.

Tags: covidien, video on 2008-11-06 -All Annotations (0) -About

more fromwww.youtube.com

YouTube - watchmegetskinny's Channel

Watchmegetskinny has documented her weight loss with more than 60 videos. She has almost 400 subscribers.

Tags: covidien, video on 2008-11-06 -All Annotations (0) -About

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YouTube - meltingmamamelted's Channel

"Melting Mama" as she's known through her blog has been advising on all things food, nutrition, and life since her WLS in 2004. Her witty, honest approach to life after WLS has inspired thousands in the bariatric community to find their own way to long-term weight loss surgery success, and her advice on food, nutritional and lifestyle products is coveted by post-bariatric patients across the country

Tags: covidien, video on 2008-11-06 -All Annotations (0) -About

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YouTube - massagegoddess's Channel

Name: Amelia\nAge: 29\nI am a 29 year old happily married Massage Therapist. I am journaling my journey with Gastric Bypass surgery, and also the next step.. Plastics!\n\nHer top video has 43,000 views

Tags: covidien, video on 2008-11-06 -All Annotations (0) -About

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YouTube - DocShopvideo's Channel

DocShop is a complete healthcare resource that provides patient education on cosmetic care, dentistry, eye care, bariatrics, and fertility. If you are interested in treatment, our comprehensive directory can connect you with doctors in your area.

Tags: covidien, video on 2008-11-06 -All Annotations (0) -About

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Nokia viral campaign w/collaborative video editing

Users could upload media from their phones and collaboratively create and edit movie clips, then vote to choose winning segments. From the winners, film director Spike Lee chose three clips to incorporate in an upcoming film.

Tags: viralmarketing, video on 2008-09-21 -All Annotations (0) -About

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YouTube - Where the Hell is Matt? (2008)

Tags: fun, video, _, viralmarketing on 2008-07-21 and saved by 14 people -All Annotations (1) -About

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Making Money, the How-To Way

How-to videos are becoming a huge new Web 2.0 category, with lots of start-up activity and millions of views for top productions. Some instructors are making good money, too.

Tags: daily_reading, video on 2008-04-23 and saved by 2 people -All Annotations (0) -About

more fromwww.nytimes.com

iMedia Connection: YouTube Gorilla saves Cadbury

Tags: used_case_study, video, socialmediamarketing on 2008-04-14 -All Annotations (0) -About

more fromwww.imediaconnection.com

iMedia Connection: Interactive Marketing News, Features, Podcasts and Video

Tags: video on 2008-02-16 and saved by 43 people -All Annotations (0) -About

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5 tips for stellar branded video

Tags: case_study, secrets, used, video on 2008-02-10 -All Annotations (0) -About

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Toyota's Truck Summoner
This is a 30-second spot in the popular machinima style where a "World of Warcraft" player attacks a dragon using a Toyota Tacoma as his weapon.

An unbranded version of the commercial was posted on YouTube two days before it aired on TV by a Saatchi & Saatchi employee who worked on the campaign. Here's why it works: The video piggybacked on a well-established viral phenomenon in the gamer world, a WoW player named Leeroy Jenkins. Saatchi & Saatchi PR representative Erin Poole maintains that they did nothing to promote the video or seed it in gamer forums -- they just uploaded it to YouTube. I'd be more dubious if the geek legend that preceded it didn't have such strong viral legs.
The just-launched American Express OPEN Forum widget campaign
This campaign is powered by The Fifth Network in conjunction with Digitas. American Express' 300x600 widgets, with six short informational videos, are running on niche business blogs, news sites and a handful of architecture-related sites like this one (right-hand side).
Marc Ecko's StillFree video
A shaky camera follows Ecko past heavy security as he proceeds to tag Air Force One with graffiti that reads "Still Free." Ecko maintains the video was watched more than 114 million times, in addition to the outpouring of press from TV news anchors who thought the stunt was real -- even the Secret Service reportedly launched an investigation. What was the point?

"The president that flies in it doesn't own the plane, the people own the plane," Ecko explains. "It's a symbol of our freedom to express ourselves." As is the Ecko brand.

Dave Friedman, president, central region at Avenue A | Razorfish, calls the video, "Borderline viral genius here -- Ecko is a streetwise graffiti artist cum millionaire clothing designer who perpetrated perhaps the most successful viral/pop culture branding stunt of all time."
The Delta SiteSeer Challenge
This is an "Amazing Race"-style campaign where visitors can watch Delta-produced informational videos about 12 top travel destinations. Visitors earned bonus miles for voting for their favorite video destinations and could download or share the videos.
Holiday Inn Express' The Smart Show
This was a nine-week road trip across the U.S., which concluded in November. The videos are available as content on Blip.tv, and season two is already in development. The Smart Show is groundbreaking because it's episodic. "Don't just put a viral film out there," Beeching argues. "Once you've built an audience, feed it. Brand content creators need the stamina of a broadcast in terms of ongoing, webisodic programming."
Axe's "World's Dirtiest Film" contest
This campaign used brand-created video to encourage user participation and hosted the entries on Collegehumor.com. "David Spade hosts the brand-created versions, Axe loves the viral collaborative video thing, and they do it pretty well," Hill notes. "Axe does a great job of distribution and uses targeted blogs in its sweet spot demographic to get the word out."
Doritos 2007 Super Bowl ad
"It cost $12.97 to produce and generated $10 million-plus in publicity along with a 14 percent increase in sales," says Dean Harris, partner, Silvermine Marketing, and Brandweek's 2005 Marketer of the Year. "My guess is that high production costs will not win the day in the online video world. In my view, well-produced, well-priced (but higher than $12.97) video will win out."