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Toyota's Truck Summoner
This is a 30-second spot in the popular machinima style where a "World of Warcraft" player attacks a dragon using a Toyota Tacoma as his weapon.

An unbranded version of the commercial was posted on YouTube two days before it aired on TV by a Saatchi & Saatchi employee who worked on the campaign. Here's why it works: The video piggybacked on a well-established viral phenomenon in the gamer world, a WoW player named Leeroy Jenkins. Saatchi & Saatchi PR representative Erin Poole maintains that they did nothing to promote the video or seed it in gamer forums -- they just uploaded it to YouTube. I'd be more dubious if the geek legend that preceded it didn't have such strong viral legs.

Marc Ecko's StillFree video
A shaky camera follows Ecko past heavy security as he proceeds to tag Air Force One with graffiti that reads "Still Free." Ecko maintains the video was watched more than 114 million times, in addition to the outpouring of press from TV news anchors who thought the stunt was real -- even the Secret Service reportedly launched an investigation. What was the point?

"The president that flies in it doesn't own the plane, the people own the plane," Ecko explains. "It's a symbol of our freedom to express ourselves." As is the Ecko brand.

Dave Friedman, president, central region at Avenue A | Razorfish, calls the video, "Borderline viral genius here -- Ecko is a streetwise graffiti artist cum millionaire clothing designer who perpetrated perhaps the most successful viral/pop culture branding stunt of all time."

In November, more than 75% of U.S. Web users watched a video online--including both streaming video and progressive downloads--averaging 3.25 hours of video per person during the month, comScore reports.

Google Sites, which includes YouTube, managed to increase their video market share by more than two percentage points to 31.3% from October to November.

All told, Americans viewed nearly 9.5 billion online videos in November--with Google Sites once again ranking as the top U.S. video property with 3 billion videos viewed, 2.9 billion of which occurred at YouTube.com.

She said that 48% of users who went online to view a stream of an NBC Rewind watched at least one segment of "Heroes." The next most popular series was "Black Donnelly's," which was viewed online by 25% of the users.

Importantly, Einav said NBCU's research showed that 35% of the users went online to "sample" "Heroes" for the first time, and that 96% of them continued watching the series both online and over conventional TV.