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Social Networks Drive Video Views
The most common way that viewers find videos is direct navigation to a video site. About 45% of all video views were from by consumers who started at YouTube. A survey by TubeMogul found that social networks have a bigger influence on video usage than search engines, accounting for about 80% of all visitors.
Gastric Bypass on YouTube
There are scores of gastric bypass videos on YouTube. Some people have devoted multiple videos to their weight-loss odyssey.
YouTube - watchmegetskinny's Channel
Watchmegetskinny has documented her weight loss with more than 60 videos. She has almost 400 subscribers.
YouTube - meltingmamamelted's Channel
"Melting Mama" as she's known through her blog has been advising on all things food, nutrition, and life since her WLS in 2004. Her witty, honest approach to life after WLS has inspired thousands in the bariatric community to find their own way to long-term weight loss surgery success, and her advice on food, nutritional and lifestyle products is coveted by post-bariatric patients across the country
YouTube - massagegoddess's Channel
Name: Amelia\nAge: 29\nI am a 29 year old happily married Massage Therapist. I am journaling my journey with Gastric Bypass surgery, and also the next step.. Plastics!\n\nHer top video has 43,000 views
YouTube - DocShopvideo's Channel
DocShop is a complete healthcare resource that provides patient education on cosmetic care, dentistry, eye care, bariatrics, and fertility. If you are interested in treatment, our comprehensive directory can connect you with doctors in your area.
Nokia viral campaign w/collaborative video editing
Users could upload media from their phones and collaboratively create and edit movie clips, then vote to choose winning segments. From the winners, film director Spike Lee chose three clips to incorporate in an upcoming film.
Making Money, the How-To Way
How-to videos are becoming a huge new Web 2.0 category, with lots of start-up activity and millions of views for top productions. Some instructors are making good money, too.
5 tips for stellar branded video
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Toyota's Truck Summoner
This is a 30-second spot in the popular machinima style where a "World of Warcraft" player attacks a dragon using a Toyota Tacoma as his weapon.An unbranded version of the commercial was posted on YouTube two days before it aired on TV by a Saatchi & Saatchi employee who worked on the campaign. Here's why it works: The video piggybacked on a well-established viral phenomenon in the gamer world, a WoW player named Leeroy Jenkins. Saatchi & Saatchi PR representative Erin Poole maintains that they did nothing to promote the video or seed it in gamer forums -- they just uploaded it to YouTube. I'd be more dubious if the geek legend that preceded it didn't have such strong viral legs.
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The just-launched American Express OPEN Forum widget campaign
This campaign is powered by The Fifth Network in conjunction with Digitas. American Express' 300x600 widgets, with six short informational videos, are running on niche business blogs, news sites and a handful of architecture-related sites like this one (right-hand side). - 5 more annotations...
MediaPost Publications - YouTube Continues To Grow Video Share - 01/18/2008
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In November, more than 75% of U.S. Web users watched a video online--including both streaming video and progressive downloads--averaging 3.25 hours of video per person during the month, comScore reports.
Google Sites, which includes YouTube, managed to increase their video market share by more than two percentage points to 31.3% from October to November.
All told, Americans viewed nearly 9.5 billion online videos in November--with Google Sites once again ranking as the top U.S. video property with 3 billion videos viewed, 2.9 billion of which occurred at YouTube.com.
The Promise of Social Network Advertising - eMarketer
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eMarketer says that 32% of online adults use social networks at least once a month and that the figure will grow to nearly 50% by 2011. Among teens, usage is already well over half and will near 85% by 2011. Social nets clearly offer a level of connection that conventional news and information sites don't.
Academic Technology Group at Emory University gave a mind-blowing
statistic in his presentation to the Communintelligence Executing Social Media conference
in Atlanta last month. He said Emory had surveyed its freshman class
and found that more than 80% of the students log on to Facebook 18 or more times a day. Imagine how our institutions will be shaped by this trend in coming years. He also showed a compelling video
called "A Vision of Students Today" created by Michael Wesch in collaboration with 200 students at Kansas State University. See below.
- pgillin on 2007-12-17
- pgillin on 2007-12-17
Vidmetrix
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