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John Blue
Chief of Community Creation
jlblue@TruffleMedia.com
317-450-1958
It teaches English as a second language. It takes news, music videos, clips from shows and translates them automatically right on the screen, and the user learns languages that way. It's done in Chinese, it's done in Japanese, it's done in Spanish, as the main languages. It's only been in existence for about nine months. It's aggregated huge audiences around the world. What's happening is that the audience now is translating and putting content up with their own videos. So you have citizen journalism, you have education, you have video. You have worldwide reach, and that is something that you'd love to get to. That's what's happening.
But don't just dive in. The research organization has a list of 10 factors retailers should consider before leveraging social networks. The opportunities are too good to overlook.
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