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Facebook Activities Haunting Job Seekers - Careers
Social networking poses a serious threat to job seekers who have posted inappropriate information about themselves.
Five rules for marketing in niche social networks
Nice article on how to partner with niche online communities for marketing campaigns. It's very different from marketing via Facebook. The reward: a highly engaged audience.
Five Elements of a Successful Facebook Fan Page
If you build it, will they come? In a word, no. Successful fan pages on Facebook require focus, nurturing, good-quality content and relentless promotion. Here's some good advice.
Four Out Five Americans Online Visit Social Networks
More than four in five U.S. online adults report using social media at least once a month...the most rapid growth occurred among consumers 35 and older.
8 in 10 Execs Fearful of SocNet Risks
Only 10% of US companies have trained their ppl. in social media; 40% still block access to soc med sites. http://3.ly/BeY
Managing beyond Web 2.0
What happens when consumers' shared experiences are more interesting than anything your marketing department can provide? Marketers have to learn the tools of interaction in order to survive.
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What will happen when these consumer experiences are much more interesting than anything your marketers have put up on the Web?
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Smirnoff used the viral-video marketing vehicle Tea Partay to promote its Raw Tea product. The campaign was a hit on YouTube.
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SocNets Have Miniscule Effect on Brand Perception
Though many big brands are diving headfirst into social networks with hopes of enhancing their image, an overwhelming 96% of employed consumers say their opinion of a product brand does not change if that brand has no presence on a social networking site, according to a study from WorkPlace Media.
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ot change if that brand has no presence on a s
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet
A great analysis of how Google and Facebook plan to compete to "socialize" the Internet.
Manufacturing Crunch
Pat Cleary built the National Association of Manufacturers blog as a Capitol Hill lobbying tool and grew it to a million readers. Now he's at it again, with a labor of love community for manufacturers built on the Ning platform.
Social network ad spend expected to slow - iMedia Connection
eMarketer still estimates that marketers will spend $2.4 billion on advertising on social networks worldwide in 2009. This presents a still impressive 17 percent increase over 2008's social network ad spend
Nielsen: Social Networking Overtakes E-mail in Popularity
Active reach in what Nielsen defines as "member communities" now exceeds e-mail participation by 67 percent to 65 percent. What's more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search.
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Active reach in what Nielsen defines as "member communities" now
exceeds e-mail participation by 67 percent to 65 percent. What's
more, the reach of social networking and blogging venues is growing
at twice the rate of other large drivers of Internet use such as
portals, e-mail and search.
As The Economy Sours, LinkedIn’s Popularity Grows
Bad times are good news for LinkedIn. "Total minutes spent on the site doubled in January to 96.8 million, from 47.6 million in December," reports TechCrunch. The reason? People are madly networking with each other while they look for work.
Steve Rubel on how blogs are changing the face of PR
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As an example, he points to a program that Edelman Digital is running for Brita called Filter for Good. Tapping into consumers' concerns over the impact that their bottled water habits are having on the environment, Edelman worked with the filtration giant to develop FilterForGood.com, a website where consumers who pledge to give up their bottled water can enter a contest and vie for prizes. "We activated that inside Facebook and helped execute an engagement program among people who are very green within Facebook and enthusiastic for these topics," Rubel says. He notes that the campaign is a perfect example of a win-win situation in which a social networking tool helped to align a company's interests with existing consumer interests.
Pod Hotel Launches Closed Social Network
People planning to stay in New York's Pod Hotel can now join a private social network that's limited to guests who have already booked one of the hotel's 347 rooms, which run between $99 and $200. Quoting: "On the site they can network with other guests weeks before their stay, coordinating meet-ups through common and pre-conceived experiences like "Drink with Me," "Eat with Me," "Shop with Me," and "Go Out with Me."" Apparently, this networking with total strangers is very popular, as the hotel's revenues have jumped 400% in two years.
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Beyond blocking: Embracing the social web
A selection of web2.0 socia...
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Created by: M McBride
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VoiceThread Examples
A compilation of VoiceThre...
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Created by: Peggy George
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