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17 Nov 09

80% of Top Execs Plan to Increase Social Network Investments

  • But 80% of respondents say their companies plan to invest more resources in social networking funding and staff in the next two years.
14 Nov 09

Special Offers Drive Engagement In Social Media 11/09/2009

  • Of those who follow a brand on Twitter, for example, 44% said access to exclusive deals is the main reason. And on Facebook and MySpace, 37% cited special deals as the main reason they have "friended" a brand. The report points to companies such as Starbucks, which has amassed nearly 5 million fans and soared to the top of Facebook brand pages by offering coupons for free pastries and ice cream.
  • Whole Foods, meanwhile, leads brands on Twitter with more than 1.5 million followers by promoting weekly specials and shopping tips. Razorfish identified customer service as the other key driver of consumer interaction in social media, with 33% friending a brand on Facebook and MySpace for that purpose, and 24% on Twitter. Companies such as Comcast, Zappos and Virgin have all gotten high marks for using the latter as a customer relations management (CRM) tool.
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BusinessWeek Business Exchange

BusinessWeek's Business Exchange does what all good multimedia magazine brands should have been doing all along. It offers access to business articles from thousands of topics, lets readers discover the most relevant content to them quickly, share articles you've read with other readers and establish a public profile. But, in the view of our DPAC Awards judges, Business Exchange just does it very, very well.

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