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HOW TO: Measure Social Media ROI
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Viral Heat — Viral Heat is an affordable social media monitoring service that includes a sentiment breakdown for Twitter mentions.
Twendz — Twendz is a very basic real-time Twitter sentiments tool.
Tweet Feel — Tweet Feel is another real-time Twitter sentiments search-engine.
Crimson Hexagon — Crimson Hexagon is an Enterprise-level social media tracking tool. The algorithm they use for their VoxTrot Opinion Monitor is really impressive stuff, and will help you determine what consumer sentiment is toward your brand based on social media mentions.
Sentiment Metrics — Sentiment Metrics is another tool aimed at enterprises or larger businesses. We mentioned them in our round-up of reputation tracking tools last year.
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If it has increased, look at the number of referrers on your e-commerce site (assuming you can track this data) from your website or Twitter or the number of coupons used that were given away in a Facebook campaign
Public Media 2.0: Dynamic, Engaged Publics-- Center for Social Media at American University
Excellent list of social-media based news and public policy initiatives.
Under the Influencers: The Relationship Between Social And Search 10/07/2009
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The study reveals that people who search and engage with social media, especially those exposed to a brand's influenced social media, are far more likely to search for lower-funnel terms than consumers who do not engage with social media. Furthermore, consumers exposed to a brand's influenced social media and paid search programs are 2.8 times more likely to search for that brand's products compared to users who only saw paid search.
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estimates a 50% lift in click-through rates across the board when consumers had been exposed to social media and paid search.
Men More Likely to Ditch Traditional Media for Digital
Men are more likely than women to say that the internet has replaced their need to read printed newspapers and magazines, and also are more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads, according to a US consumer trend study by TargetCast.
Open For Social Business 09/22/2009
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Automotive manufacturer Kia has an energized Facebook community for its Soul model with over 14,000 followers full of exciting content such as an augmented reality game that builds on the brand's advertising campaign.
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The Strawberry Banana Vivanno Smoothie is an example of consumer taste buds being heard and Starbuck's concocting a new drink.
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8 in 10 Execs Fearful of SocNet Risks
Only 10% of US companies have trained their ppl. in social media; 40% still block access to soc med sites. http://3.ly/BeY
Facebook | West Bank Living
Facebook fan page for West Bank Living. Run by two employees. Content is a nice mix of commerical (new real estate listings), practical (preparing your house to show) and fun (what's for sale
this Saturday at the Gretna Farmer's Market)
Idea Hub :: American Express OPEN Forum
Nice informational small business site run by American Express. Reuses information from other Amex events and publishes new content as well.
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A Look at Social Media & Recruiting
This list showcases informa...
Items: 8 | Visits: 91
Created by: Michael Marlatt
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Advertising-Customer: The Break-Up
This is a great video that ...
Items: 1 | Visits: 76
Created by: Michael Marlatt
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Beyond blocking: Embracing the social web
A selection of web2.0 socia...
Items: 113 | Visits: 54
Created by: M McBride
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