Skip to main content

Paul Gillin's Library tagged socialmedia →  View Popular

06 Dec 09

86% of Companies Plan Social Media Budget Bumps

"The research also found that many companies are experimenting with social media without yet reaping any measurable benefits. Only one-fourth of companies say that they have gained “real, tangible value” from social media, whereas 60% say that they have gained “some benefit but nothing concrete.”"

The research also found that many companies are experimenting with social media without yet reaping any measurable benefits. Only one-fourth of companies say that they have gained “real, tangible value” from social media, whereas 60% say that they have gained “some benefit but nothing concrete.”

www.marketingcharts.com/...ocial-media-budget-bumps-11248 - Preview

research socialmedia marketing

  • The research found that an overwhelming majority of companies (86%) surveyed plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget.

HOW TO: Measure Social Media ROI

  • Viral Heat — Viral Heat is an affordable social media monitoring service that includes a sentiment breakdown for Twitter mentions.


    Twendz — Twendz is a very basic real-time Twitter sentiments tool.


    Tweet Feel — Tweet Feel is another real-time Twitter sentiments search-engine.


    Crimson Hexagon — Crimson Hexagon is an Enterprise-level social media tracking tool. The algorithm they use for their VoxTrot Opinion Monitor is really impressive stuff, and will help you determine what consumer sentiment is toward your brand based on social media mentions.


    Sentiment Metrics — Sentiment Metrics is another tool aimed at enterprises or larger businesses. We mentioned them in our round-up of reputation tracking tools last year.

  • If it has increased, look at the number of referrers on your e-commerce site (assuming you can track this data) from your website or Twitter or the number of coupons used that were given away in a Facebook campaign

Under the Influencers: The Relationship Between Social And Search 10/07/2009

  • The study reveals that people who search and engage with social media, especially those exposed to a brand's influenced social media, are far more likely to search for lower-funnel terms than consumers who do not engage with social media. Furthermore, consumers exposed to a brand's influenced social media and paid search programs are 2.8 times more likely to search for that brand's products compared to users who only saw paid search.
  • estimates a 50% lift in click-through rates across the board when consumers had been exposed to social media and paid search.
10 Oct 09

Men More Likely to Ditch Traditional Media for Digital

Men are more likely than women to say that the internet has replaced their need to read printed newspapers and magazines, and also are more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads, according to a US consumer trend study by TargetCast.

www.marketingcharts.com/...tional-media-for-digital-10700 - Preview

research socialmedia geny daily_reading

22 Sep 09

Open For Social Business 09/22/2009

  • Automotive manufacturer Kia has an energized Facebook community for its Soul model with over 14,000 followers full of exciting content such as an augmented reality game that builds on the brand's advertising campaign.
  • The Strawberry Banana Vivanno Smoothie is an example of consumer taste buds being heard and Starbuck's concocting a new drink.
  • 1 more annotations...
1 - 20 of 33 Next ›
Showing 20▼ items per page

Selected Tags

Related Tags

Sponsored Links

Ads by Google

Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »

Join Diigo