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How GM used blogs to bypass the Times' letters page
Executives, long used to ruling from the top of the corporate hierarchy, will have to learn a new skill: humility. How transparency is redefining corporate culture
Some small sites are making big money. Here's how to turn your passion into an online empire.
Blog, podcast and RSS advertising are expected to grow at triple-digit rates in 2006 with podcast advertising outstripping blogs ads by 2010, according to PQMedia. The faster growth in podcast advertising is due to the medium's audio and visual appeal as
A spirited debate between Alan Meckler of Jupiter Media and Jason Calcanis of Weblogs, Inc. demonstrates that there are still plenty of questions about whether blogging will ever make much money for the bloggers themselves.
Even top bloggers sometimes hesitate to push the "publish" button when they think of the consequences of what they want to say.
Would nationally syndicated columnists really stoop to posting blog comments under pseudonyms just to pump up their own prestige? You bet, says this acerbic opinion by NRO contributor Catherine Seipp. The CBC also has a straight-up account of the incident
Carr has made a career out of being a cynic and this blog posting is no exception. He advises companies to avoid the blogosphere unless they really want to be there. What's more interesting is the extensive back-and-forth in the comments section, includin
Concise, useful article about tricks to use blogging to advance your career or small business.
Big ad agencies are hopelessly behind the curve in using blogs and other social media in marketing. Instead of wasting clients' time and money, says B.L. Ochman, publisher of What's Next Blog and blog marketing consultant to Fortune 500 companies, agencie
Blogging has gone mainstream in the marketing world and bloggers aren't sure they know what to do about that. This excellent article quotes some top bloggers and good case studies showing how businesses and bloggers are bumbling around trying to figure ou
The bloggers who got in early are making money and generating huge traffic but they've locked out new entrants, this article suggests. As a result, it's very hard to make an impression in the blogosphere these days.
DuPont has been an innovator in word-of-mouth marketing. Gary Spangler, DuPont's eBusiness Manager, offers tips on how to get a word-of-mouth campaign off the ground, with a particular emphasis on navigating political landmines.
This story from a regional business newspaper questions why more businesses aren't blogging, given the obvious benefits. The most likely cause? Fear of the unknown.
This article tries to introduce the idea of a "niche blog" but it sounds like any blog to me. In any case, the recommendations are tried and true for anyone getting into business blogging.
Well-reported and largely negative article about the misinformation that has crept into the Wikipedia encyclopedia since the site rocketed to fame in 2005. Apparently, a lot of vandalism is going on.
Michael Schrage is one of the tech world's best columnists and this opinion piece presents a compelling argument for considering just what you're trying to accomplish with blogging before you jump into the breech. Schrage notes that blogging badly can mak
The vice president of professional products at blogging innovator Six Apart talks about tips for business blogging success.
Proposes three fundamentals businesses should consider before launching a blogging initiative.
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