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Gibs also presented demographic research related to social networking. Nielsen has identified a group, which it dubbed "My.internet," that's especially likely to visit networking sites. Sixteen percent of Web users belong to this group, which has a median

social_media Social_media_research

Stamford, Conn.—Ad spending on blogs, podcasts and RSS will reach $49.8 million in 2006, up 144.9% over ad spending of these user-generated online media in 2005, according to a study by PQ Media. By 2010, total ad spending on blogs, podcasts and RSS wil

advertising blog_business Podcasting Social_media_research

in list: Social Media Research

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in list: Social Media Research

Analysis of culture in a blog webring about knitting

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in list: Social Media Research

Between reading articles, visiting MySpace, and checking out video clips, around four in 10 students spend at least 10 hours a week online, according to a study released this week by Experience. For the study, Experience recently surveyed 350 students abo

blog_culture Social_media_research

Far more Americans use the Internet to get their news than a decade ago but the rate of online news audience growth is slowing, according to a study released on Sunday.

Nearly one in three Americans regularly used the Internet to get their news in 2006

mainstream_media Social_media_research

Nearly one in three Americans regularly used the Internet to get their news in 2006, compared to one in 50 in 1996, according to the Pew Research Center for People and the Press. That number is about the same as it was two years ago, said Pew Research Cen

Social_media_research

John Wanamaker was wrong. Only 37.3% of advertising budgets are wasted. The findings of 'What Sticks' are the result of five years of research on campaigns from 36 of the nation's top advertisers. | ALSO: Comment on this article in the 'Your Opinion' box

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Small, midsize businesses spend more than half of ad budget online, plan further increases Aug 7, 2006 Cambridge, Mass.—More than half (52%) of small and midsize businesses' advertising budgets are being allocated online, according to online ad network

viral_marketing advertising Social_media_research

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If it seems like everyone you know has a blog these days, you might be right. Fifty million bloggers now grace the world with their musings, according to a quarterly report on the growth of the blogosphere published Monday by David Sifry, founder and CEO

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Has a good chart to steal

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Technorati is the leading Blog Analyst Firm. It invited over 30,000 subscribers to its electronic newsletter to participate in the study. Bloggers were also encouraged to take the study through blog posts on Technorati's website. The online study was open

pr Social_media_research

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The research found 77 percent of online shoppers read consumer product reviews and ratings. Viewers were found to be increasingly loyal to the stores that featured product feedback. Another survey determined that 22 percent of online consumers who posted

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in list: Social Media Research

Lots of great stats on decline of MSM

mainstream_media Social_media_research

IN CASE YOU HAVE BEEN living under a rock or something, blogging is now a big part of Americans' lives, or so says a survey by Pew Internet & American Life Project. Here are a few findings from the phone survey of 7,012 people:

Social_media_research

NEARLY 20 PERCENT OF ADVERTISERS plan to use viral marketing in the next year--half of them for the first time, according to a new study by Jupiter Research, a division of JupiterKagan Inc. But while viral campaigns may help boost brand awareness, 69 perc

viral_marketing Social_media_research

Great directory of IT analyst firms

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The study found that about 34 percent of college students recently reported spending more than 10 hours a week online, while only around 19 percent say they devote at least the same amount of time to watching television or listening to the radio. For the

MySpace Social_media_research

NI Survey results

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A new study out of the University of Missouri-Columbia offers proof that moderating online comments doesn't just further publishers' goals, but also encourages readers to participate in the site.

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