Skip to main content

Close
Get the best research tool on the web today,and free!
Connect with people with common interests!
Play Webslides

Paul Gillin's Bookmarks tagged social_media_research   View Popular

You are here: Diigo Home > Paul Gillin's Bookmarks

Expand All 1 - 20 of 118 Next › Last »

Marketing to Bloggers

Influencer marketing is moving into the mainstream, with seven of 10 respondents to a recent study indicating that they'll target influentials in the coming year. The trend is most pronounced among marketers the researchers classified as "leaders," of those who use the most sophisticated tactics and tools.

Tags: influencers, marketing, daily_reading, social_media_research on 2008-04-27 and saved by2 people -All Annotations (0) -About

more fromwww.emarketer.com

Remember Podcasting? Listeners Do. - eMarketer

The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television. “The data suggest audiences are paying close attention to show content and the embedded ads within them which greatly increased ad effectiveness in the studies,” said Doug Keith, president of Future Research Consulting. “The high unaided ad recall figures are no doubt the results of a less cluttered environment.” “The studies showed a 73% increase in likelihood to use or buy an advertised product," said Velvet Beard, vice president at Podtrac. "The studies showed that 69% of audience members have a more favorable view of in-show advertisers."

Tags: podcast, social_media_research on 2008-04-27 -All Annotations (0) -About

more fromwww.emarketer.com

1Expand

MediaPost Publications - YouTube Continues To Grow Video Share - 01/18/2008

2Expand

Will Social Features Make Email Sexy Again? - WSJ.com

10Expand

Adweek Magazine In Print - Advertising News - Advertising Information

2Expand

MediaPost Publications - '08 Online Ad Forecast: Increased Spending, Social Media Fragmentation, Resilience - 12/31/2007

1Expand

Ad Houses Will Need to Be More Nimble - WSJ.com

3Expand

MetzMash: December 2007: The Month In Business Social

1Expand

eMarketer's Predictions for 2008 - eMarketer

1Expand

Marketers Missing Out on Word of Mouth? - eMarketer

4Expand

Survey Reveals Communicators Are Out of Sync with the Way Consumers Use Media

1 - 20 of 118 Next › Last »
List 20 50 100

Notation: * = Private bookmark and comment| = Clipping [?] | = Public highlight [?]