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Paul Gillin's Bookmarks tagged social_media →  View Popular

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Social Media Wins In Marketers' '09 Plans

A survey of 196 subscribers to a content marketing newsletter (all right, it's clearly a biased sample) finds that social media and content marketing will be the big winners in the advertising recession this year. "More than half--56%--of marketing and publishing decision-makers plan to increase their content marketing spending next year." Only 13% plan to decrease it.

Tags: daily_reading, research, marketing, social_media on 2009-01-06 -All Annotations (0) -About

in list: Social Media Research

more fromwww.mediapost.com

Overdrive Interactive: Social Media Map

Overdrive Interactive has a nice clickable map of the best social media resources. It's dense but well organized.

Tags: daily_reading, reference, social_media on 2008-12-19 and saved by 6 people -All Annotations (0) -About

more fromwww.ovrdrv.com

Taxes Less Scary Than Search Campaigns

73% of small business owners said they would rather take a stab at filing their taxes than set up a search marketing plan. Big fears: complexity and click fraud.

Tags: daily_reading, research, search, social_media on 2008-12-18 -All Annotations (0) -About

more fromwww.mediapost.com

How agencies tackle social media

iMediaConnection has video clips from over a dozen professional marketers and agency professionals discussing the future of social media. One message is clear: this is a sea change in marketing.

Tags: daily_reading, advertising, marketing, social_media on 2008-09-22 and saved by 2 people -All Annotations (0) -About

more fromwww.imediaconnection.com

Top 10 social media misconceptions

Noah Elkin offers some useful tips for creating and measuring social media campaigns.

Tags: daily_reading, metrics, social_media on 2008-08-05 and saved by 4 people -All Annotations (0) -About

more fromwww.imediaconnection.com

SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?

Brian Solis analyzes the SEC's decision to give some social media-based corporate communications the same gravity as press releases. If the SEC is indeed shifting its stance, then companies may be able to reduce their use of expensive newswire services and disclose more information directly, with the benefits of reader feeback and SEO-optmized content.

Tags: pr, social_media, daily_reading on 2008-08-04 and saved by 5 people -All Annotations (0) -About

more fromwww.techcrunch.com

Forrester: B-to-b marketers fail community marketing test

Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.

Tags: daily_reading, research, social_media on 2008-05-08 and saved by 2 people -All Annotations (0) -About

in list: Social Media Research

more fromwww.btobonline.com

PR 2.0

Justification for social media press release

Tags: pr, social_media on 2008-02-13 and saved by 17 people -All Annotations (2) -About

more fromwww.briansolis.com

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