Home
Paul Gillin's Library tagged → View Popular
Social Media Wins In Marketers' '09 Plans
A survey of 196 subscribers to a content marketing newsletter (all right, it's clearly a biased sample) finds that social media and content marketing will be the big winners in the advertising recession this year. "More than half--56%--of marketing and publishing decision-makers plan to increase their content marketing spending next year." Only 13% plan to decrease it.
Overdrive Interactive: Social Media Map
Overdrive Interactive has a nice clickable map of the best social media resources. It's dense but well organized.
Taxes Less Scary Than Search Campaigns
73% of small business owners said they would rather take a stab at filing their taxes than set up a search marketing plan. Big fears: complexity and click fraud.
How agencies tackle social media
iMediaConnection has video clips from over a dozen professional marketers and agency professionals discussing the future of social media. One message is clear: this is a sea change in marketing.
Top 10 social media misconceptions
Noah Elkin offers some useful tips for creating and measuring social media campaigns.
SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?
Brian Solis analyzes the SEC's decision to give some social media-based corporate communications the same gravity as press releases. If the SEC is indeed shifting its stance, then companies may be able to reduce their use of expensive newswire services and disclose more information directly, with the benefits of reader feeback and SEO-optmized content.
Forrester: B-to-b marketers fail community marketing test
Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.
Selected Tags
Related Tags
Sponsored Links
Top Contributors
Groups interested in social_m...
-
Online Marketing Linksammlung
Items: 182 | Visits: 469
Created by: Werner Trotter
-
Social Media for Jewish Non-profits
Items: 21 | Visits: 14
Created by: Phil Liff-Grieff
Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »
Join Diigo