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Paul Gillin's Bookmarks tagged social_media   View Popular

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Forrester: B-to-b marketers fail community marketing test

Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.

Tags: daily_reading, research, social_media on 2008-05-08 -All Annotations (0) -About

more fromwww.btobonline.com

PR 2.0

Justification for social media press release

Tags: pr, social_media on 2008-02-13 and saved by4 people -All Annotations (0) -About

more fromwww.briansolis.com

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