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Paul Gillin's Library tagged social_media   View Popular

06 Jan 09

Social Media Wins In Marketers' '09 Plans

A survey of 196 subscribers to a content marketing newsletter (all right, it's clearly a biased sample) finds that social media and content marketing will be the big winners in the advertising recession this year. "More than half--56%--of marketing and publishing decision-makers plan to increase their content marketing spending next year." Only 13% plan to decrease it.

www.mediapost.com/publications - Preview

daily_reading research marketing social_media

19 Dec 08

Overdrive Interactive: Social Media Map

Overdrive Interactive has a nice clickable map of the best social media resources. It's dense but well organized.

www.ovrdrv.com/social-media-map - Preview

daily_reading reference social_media

18 Dec 08

Taxes Less Scary Than Search Campaigns

73% of small business owners said they would rather take a stab at filing their taxes than set up a search marketing plan. Big fears: complexity and click fraud.

www.mediapost.com/publications - Preview

daily_reading research search social_media

22 Sep 08

How agencies tackle social media

iMediaConnection has video clips from over a dozen professional marketers and agency professionals discussing the future of social media. One message is clear: this is a sea change in marketing.

www.imediaconnection.com/...20561.asp - Preview

daily_reading advertising marketing social_media

05 Aug 08

Top 10 social media misconceptions

Noah Elkin offers some useful tips for creating and measuring social media campaigns.

www.imediaconnection.com/...20056.asp - Preview

daily_reading metrics social_media

04 Aug 08

SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?

Brian Solis analyzes the SEC's decision to give some social media-based corporate communications the same gravity as press releases. If the SEC is indeed shifting its stance, then companies may be able to reduce their use of expensive newswire services and disclose more information directly, with the benefits of reader feeback and SEO-optmized content.

www.techcrunch.com/...-we-now-kill-the-press-release - Preview

pr social_media daily_reading

08 May 08

Forrester: B-to-b marketers fail community marketing test

Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.

www.btobonline.com/...article - Preview

daily_reading research social_media

13 Feb 08

PR 2.0

Justification for social media press release

www.briansolis.com/...ive-guide-to-social-media.html - Preview

pr social_media

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