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podcasting challenge to mainstream media business models
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Stamford, Conn.—Ad spending on blogs, podcasts and RSS will reach $49.8 million in 2006, up 144.9% over ad spending of these user-generated online media in 2005, according to a study by PQ Media. By 2010, total ad spending on blogs, podcasts and RSS wil
in list: Social Media Research
According to The Economics of Podcasting, a report released Thursday by Nielsen Analytics, the most successful podcasts get as many as 2 million downloads a month. Podcast advertisers include Sony Pictures, Shell Oil, EarthLink, Warner Bros., HP, HBO, and
A new study from Nielsen Analytics says that approximately 9 million Web users, or just over six percent of U.S. adults, have downloaded podcasts over the past thirty days. Over 1,700 people were surveyed on the podcast usage. Roughly six percent consider
Nature’s Cure, a company providing acne treatments, has created a weekly teen-targeted podcast on health. STR8 Up – Health Talk for Teens features Dr. Robin Miller providing advice on teen health.
Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, according to a survey of technology marketing executives. When asked, "Which offers are 'very effective' for generating high-quality leads?"
Six months ago I wasn't sure exactly what a podcast was, and now I am one. Who knew? Check out "News Wrap'' on the SFGate podcast page. Luckily, we have the best guests in the business to interview — the reporters from the Chronicle who are not only gli
* 65% of respondents listened to podcasts for both personal and business interests. * 72% downloaded or listened to podcasts on technology topics on more than one occasion. 23% did so "frequently."
Sonique, a London-based technology company is launching podooch.com - a website which allows anyone to create their own podcast without the need for any technical knowledge or specialised software.
IBM has introduced the ShortCuts podcast series, a podcast that provides technology tips on current trends and issues such as computer security, instant messaging etiquette, and email management. The four-minute audio shows are intended to give listeners
They haven't quite achieved that goal yet. But their downloadable "Dawn and Drew" show is now so popular that it's courted by big-name advertisers — despite its sometimes raunchy and profane language — and has allowed Domkus to quit his day job so he
Johnson & Johnson, the maker of Acuvue lenses, is among the large companies that have begun to embrace podcasts – free audio programs for downloading onto portable music players or computers -- as marketing tools. J&J and its advertising agency, R/GA, t
Jason Van Orden, author of ''Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans,'' (Larstan Publishing, http://www.promotingyourpodcast.com) says that the jury is still out on just how fast podcasting is proliferating but th
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