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SpokenWord.org
Doug Kaye, the innovator who came up with the IT Conversations podcast site, continues to pursue his goal of capturing important events in audio. What's "important?" Well, in true Web 2.0 spirit, Doug leaves that in the eye of the beholder. SpokenWord.org is a new effort to catalog all kinds of spoken content.
Remember Podcasting? Listeners Do. - eMarketer
The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television.
“The data suggest audiences are paying close attention to show content and the embedded ads within them which greatly increased ad effectiveness in the studies,” said Doug Keith, president of Future Research Consulting. “The high unaided ad recall figures are no doubt the results of a less cluttered environment.”
“The studies showed a 73% increase in likelihood to use or buy an advertised product," said Velvet Beard, vice president at Podtrac. "The studies showed that 69% of audience members have a more favorable view of in-show advertisers."
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