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Influencer marketing is moving into the mainstream, with seven of 10 respondents to a recent study indicating that they'll target influentials in the coming year. The trend is most pronounced among marketers the researchers classified as "leaders," of those who use the most sophisticated tactics and tools.

Tags: influencers, marketing, daily_reading, social_media_research on 2008-04-27 and saved by2 people -All Annotations (0) -About

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It's ease to praise the value of authenticity but a lot harder to achieve it. Many companies have stumbled badly in marketing campaigns because their efforts to sound genuine didn't jive with the public's perception of the brand. This Fast Company article from December looks at authenticity, insincerity and how even some big and successful brands manage to cultivate a distinct image.

Tags: daily_reading, advertising, marketing on 2008-04-06 -All Annotations (0) -About

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Tags: advertising, marketing, social_media, top_bloggers, web2.0 on 2007-10-01 and saved by456 people -All Annotations (6) -About

more fromwww.techcrunch.com

Tags: blog_business, corporate_blog, marketing, pr on 2007-09-29 and saved by4 people -All Annotations (1) -About

more fromwww.kansascity.com

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more fromwww.timesonline.co.uk

Tags: advertising, marketing, social_media, web2.0 on 2007-09-29 -All Annotations (0) -About

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more fromwww.problogger.net

Tags: advertising, marketing, viral_marketing on 2007-09-29 and saved by3 people -All Annotations (0) -About

more fromwww.newyorker.com

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more fromwww.clickz.com

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more fromwww.fortwayne.com

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more frompublications.mediapost.com

Tags: marketing, social_media on 2007-09-29 and saved by2 people -All Annotations (0) -About

more fromwww.imediaconnection.com

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Tags: advertising, blog_business, daily_reading, marketing on 2007-09-29 -All Annotations (0) -About

more fromwww.clickz.com

Tags: consumer_generated_media, corporate_blog, daily_reading, marketing on 2007-09-29 -All Annotations (0) -About

more fromadage.com

Tags: advertising, consumer_generated_media, marketing, viral_marketing on 2007-09-29 -All Annotations (0) -About

more fromwww.businessweek.com