Paul Gillin's Library tagged marketing →  View Popular, Search in Google

influencers marketing

research marketing share

73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be:

research marketing share

research marketing roi

Why relationship marketing works

marketing

blog_business Corporate_blog marketing

marketing advertising social_media web2.0 top_bloggers unica

Social networks, for example, are poised to shape the Internet's future, Rashtchy said, despite some skepticism about how they will make money. Social networks such as MySpace.com are already challenging traditional portals. MySpace, for example, has surp

advertising web2.0 marketing social_media

Excellent list of business blogs outside of the tech sphere

blog_business marketing pr Corporate_blog

Just 13 percent reported using blogs or social networks in marketing, and 49 percent said they had no plans to do so in the next year.

advertising Marketing social_media

What are we to make of this, other than to point out that it must have something to do with online file-sharing and iPods? A lot, according to Chris Anderson, a business journalist who formerly worked at The Economist and now edits Wired. In his new book,

viral_marketing advertising marketing

I think that the page view as we know it will become meaningless in two years.

marketing

One thing is clear. The consumer is not only the boss, she controls and shapes the message as well. Consumers are vocal, viral, and armed with high-impact, high-reach megaphones through message boards, blogs, and more. When they experience our products, t

marketing

Companies are increasingly partnering with hobby bloggers to harness the burgeoning influence of online buzz. Through the digital grapevine, companies reap the marketing rewards of free publicity, higher rankings on search engines and immediate access to

marketing

Google and auction site eBay Monday announced an advertising alliance that would create a new means for online advertisers to communicate directly with consumers: by talking to them. The centerpiece of the alliance calls for the development of a new "clic

viral_marketing marketing

Outstanding interview about the role of marketing in the conversations age

marketing social_media

Online TV is coming. Soon TVS will be hooked up to computers, and online content aggregators such as AOL, Google, Yahoo, MSN, and Apple will provide content to larger screens. "Any piece of content on any device anywhere in the world, any time of the day

media marketing

Services are springing up that pay bloggers to write about advertisers. Disclosure rules differ and the idea has generated a lot of controversy in the blogosphere. It's another way for bloggers to earn income from their passion, though, and it could be a

social_media_useful blog_business advertising marketing

More than 70% of teens use IM more than e-mail. Shouldn't marketers be doing more to provide IM-based marketing?

Social_media_research marketing

People 25 and over think consumer-generated advertising makes companies look friendlier and more customer-focused. But people under 25 actually think it's a negative. Why the disconnect?

viral_marketing consumer_generated_media advertising marketing