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18 Dec 08
'Digital Influencers' Get Info from Magazines, TV First
A new study study by advertising firm MS&L's influencer-marketing unit reveals that some 84% of digital influencers go online to find out more about something only after first reading about it in magazines and newspapers or hearing about it on TV or the radio. This is startling news. What's even more startling is that the Ad Age story says nothing more about this finding, instead concentrating the rest of the story on Web behavior.
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