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Paul Gillin's Bookmarks tagged influencers   View Popular

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'Digital Influencers' Get Info from Magazines, TV First

A new study study by advertising firm MS&L's influencer-marketing unit reveals that some 84% of digital influencers go online to find out more about something only after first reading about it in magazines and newspapers or hearing about it on TV or the radio. This is startling news. What's even more startling is that the Ad Age story says nothing more about this finding, instead concentrating the rest of the story on Web behavior.

Tags: daily_reading, research, mainstream_media, influencers on 2008-12-18 and saved by 6 people -All Annotations (0) -About

more fromadage.com

Marketing to Bloggers

Influencer marketing is moving into the mainstream, with seven of 10 respondents to a recent study indicating that they'll target influentials in the coming year. The trend is most pronounced among marketers the researchers classified as "leaders," of those who use the most sophisticated tactics and tools.

Tags: influencers, marketing, daily_reading, research on 2008-04-27 and saved by 2 people -All Annotations (0) -About

in list: Social Media Research

more fromwww.emarketer.com

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MediaPost Publications - Dove Will Unleash 'Onslaught' In Hopes Of Next Viral Hit - 09/27/2007

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