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* Galaxies: centers of gravity that attract the like-minded - e.g. YouTube, Digg and Second Life * Stars: online celebs, such as Robert Scoble, Thomas Hawk, AskaNiinja, etc. * Planets: individuals who follow the stars, yet are influential in their own rig
Two years ago, Mr. Arrington was a surf bum in southern California. Today, the 36-year-old has become one of the most influential people in Silicon Valley. Like a latter-day Henry Blodgett, the onetime star Wall Street analyst who helped fuel the late 199
The Journal digs into Digg and other social news services and finds that these hugely influential sites tend to be dominated by a small number of people
Posterous is a by Ash new service that radiates a person’s social media activity out to a network of community sites such as Twitter, Facebook, Flickr, Tumblr and Delicious. Posterous is one ...
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The “B-to-B Web Analytics Survey” found that nearly half (48.3%) of respondents are already measuring social media and that nearly one quarter (24.3%) said they planned to increase their budgets this year to monitor public sentiment.
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Based on our surveys, we estimate people in the U.S. create 256 billion influence impression on each other in social networks every year,” said Bernoff.
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The study reveals that people who search and engage with social media, especially those exposed to a brand's influenced social media, are far more likely to search for lower-funnel terms than consumers who do not engage with social media. Furthermore, consumers exposed to a brand's influenced social media and paid search programs are 2.8 times more likely to search for that brand's products compared to users who only saw paid search.
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estimates a 50% lift in click-through rates across the board when consumers had been exposed to social media and paid search.
New research calls into question the importance of anonymous influencers, but further validates the fact that people like to turn to their freinds and peers for buying advice.
in list: Social Media Research
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Other Comcast customers have used blogs, too. Dan Ortiz says he called the cable provider at least 20 times during his first month as a subscriber to fix dropped Web access and screen-image problems. Then the 26-year-old bike messenger logged on to The Consumerist, a blog with more than 2 million unique visitors a month that's part of Gawker Media's digital empire of snark. There he found a consumer vigilante's gold mine: a list of e-mail addresses for more than 75 Comcast executives and employees, along with instructions for launching what the blog calls its "executive e-mail carpet bomb."
Ortiz got lucky. After firing off a note copying all those names the day before Thanksgiving, he quickly had an inbox full of out-of-office replies, complete with contact information containing direct numbers. He called a Chicago manager at home, who put his lead technician on the case. Ortiz says a swarm of eight trucks showed up on his block. "Once you get ahold of [executives], they bend over backward for you," he says. He adds that Comcast sent him a tin of gourmet popcorn for Christmas and more than $700 in credits. Even better, he now has the mobile numbers for the lead technician in his area. "I'm not calling customer service ever again," he says.
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- Who Else Wants [blank]?
- The Secret of [blank]
- Here is a Method That is Helping [blank] to [blank]
- Little Known Ways to [blank]
- Get Rid of [problem] Once and For All
- Here’s a Quick Way to [solve a problem]
- Now You Can Have [something desirable] [great circumstance]
- [Do something] like [world-class example]
- Have a [or] Build a [blank] You Can Be Proud Of
- What Everybody Ought to Know About [blank]
Copyblogger’s title cheat sheet:
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sites—many users of one site will have an account at another of them. From a promotional aspect, this means the traffic from being on the Digg homepage can help you move up Delicious/Popular. You can help amplify this effect by submitting the content to all of the sites at the same time (otherwise it may “expire” on Delicious/Popular before it makes the Digg homepage).
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