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Big brands – household names – are now ranking on the first page of the search results for major keywords. In a post about Google’s preference for brands he gives example after example of the change.
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Google is signaling that it is rewarding real businesses, not just fly-by-night websites created without valuable content, no real people behind them, and not even a logo or a company name or contact information on the site. In other words, the more impactful your brand, the higher your business may appear in the search results.
How Google's example can help you run an effective Web 2.0 business.
A great analysis of how Google and Facebook plan to compete to "socialize" the Internet.
Om Malik sees an ominous message in a recent Wall Street Journal story (http://online.wsj.com/article/SB122826503489174369.html) about Google's futures. He thinks CEO Eric Schmidt's comments about cutbacks and uncertainty portend a tough 2009 for the search giant. Worse, he thinks the malaise could extend well beyond next year. Google has pulled back on a lot of its experimental projects and is funneling more of its resources toward revenue-generating products. Sounds like it's not as much fun as it used to be. Could bad times force Google to be more targeted and less innovative?
Um, yes. And what's wrong with that? Tight economic times nearly always force innovative companies to retrench. That doesn't make them less innovative; it just makes them more focused. Everyone's going to pull back next year. Is it a surprise that Google isn't impervious to the factors shaping the rest of the economy?
Online advertising continues to grow at a 20% annual clip but search is pulling away as the vehicle of choice. Search ads are forecast to represent 42% of overall U.S. online ad spending in 2008, according to eMarketer, up from 40% in 2007.
A variety of independent tests have established that Google's new Chrome browser is the fastest on the market, particularly when running javascript applications.
I actually took this writer seriously until near the end, when I realized this anti-Google tirade was actually tongue-in-cheek.
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Mimicking Facebook, which opened its service to outside developers several months ago, Google's OpenSocial system gives developers standardized tools to write applications and embed them on social networkers' personal pages.
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