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Men More Likely to Ditch Traditional Media for Digital
Men are more likely than women to say that the internet has replaced their need to read printed newspapers and magazines, and also are more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads, according to a US consumer trend study by TargetCast.
Generation Y goes to work - The Economist
The popular perception of Generation Y or "Millennials" is that they expect the world to beat a path to their door. Not true, says this piece in the Economist. Gen Y members actually have many of the same aspirations and motivations their parents did. The deteriorating economy is forcing them to work harder, but they're up to the task. And they have multi-tasking and online skills that could benefit businesses in many ways.
Microsoft vs. Apple: Competing for Gen Y's Seamless Digital Lifestyle | Millennial Marketer
Millennial Marketing: Millennials: A Product of their Upbringing?
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The result of all this focused attention on their every need is a generation that, at worst, feels 'entitled'. At best, it is a generation that is better prepared and more confident than ever before.
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Millennials are skilled negotiators; they thrive in team settings. They are optimistic and trust in institutions. They can talk to adults like peers and have more worldly experience to draw on at a younger age. They effortlessly know how to use technology to organize their lives and get work done by the time they leave high school. Little wonder Millennials feel ready to take on any challenge. (What Boomer parent has not lamented they would like to come back in their next life as their own child?)
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