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Great Wall of Facebook: The Social Network's Plan to Dominate the Internet
A great analysis of how Google and Facebook plan to compete to "socialize" the Internet.
Apps: The Newest Brand Graveyard
AdWeek says most corporate Facebook apps are failing, the victim of overengineering, complexity, abandonment, isolation and various other factors.
Social Networks, the Next Educational Tool? :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
"An Arizona State survey was administered in September over the Web to all freshmen in the university’s campus residence halls; about 21 percent responded. Asked whether they use a social networking site, 93.2 percent said they do actively, 4 percent had in the past and 2.8 said never. For Facebook, the percentage of active users is 88.6, compared to 3.4 former users and 8.1 percent who said they have never used it." Students also said they find Facebook more valuable for social than academic interactions, indicating that faculty could probably find more value in social networks.
Web ushers in age of ambient intimacy
Clive Thompson has a terrific feature in the International Herald Tribune about social networks and "ambient intimacy", which is the phenomenon of sustaining relationships through casual awareness of what others are doing. Twitter and the Facebook News Feed are bringing new breadth to this concept, enabling people to glimpse others' lives through occasional insights into their everyday activities. This intimacy becomes addictive. People who initially reject the News Feed as too intrusive or the constant stream of Twitter chatter as too overwhelming often find themselves drawn in to the point that monitoring the stream becomes addictive. There are also downsides to this phenomenon, in particular the lack of privacy and control over one's own persona. The Internet was supposed to liberate people to reinvent themselves, but the arrival of tools that let anyone publish information about anyone else has actually done the opposite: it has given us less control over our own image.
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In essence, Facebook users didn't think they wanted constant, up-to-the-minute updates on what other people are doing. Yet when they experienced this sort of omnipresent knowledge, they found it intriguing and addictive.
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The phenomenon is quite different from what we normally think of as blogging, because a blog post is usually a written piece, sometimes quite long: a statement of opinion, a story, an analysis. But these new updates are something different. They're far shorter, far more frequent and less carefully considered.
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Facebook micro-payments total $35 million, VC says
Facebook may book $35 million in small-dollar virtual gifts this year, or about 10% of its total revenue, estimates venture capitalist Jeremy Liew. This indicates that people are willing to pay good money for items that have no practical value, as long as the sentiment is there. Facebook could be an innovator in creating the kind of micro-payments system that has been unsuccessful in other markets.
Scrabble Comes To Facebook, Way, Way Too Late
Hasbro badly fumbled the opportunity to profit from the popularity of Scrabulous, a knock-off version of Scrabble that is a megahit on Facebook. Instead of partnering with or buying the developers of Scrabulous, Hasbro sued them instead. Now it is bringing an officially sanctioned version of Scrabble to Facebook - a year late. Expect audience indifference.
For Coors Light, a Night Out That Begins on MySpace
Coors has a new campaign called “Code blue” that's built on the new feature of Coors Light beer bottles that turns the color of the mountains pictured on the labels from white to blue when the beer gets cold enough to drink. Facebook users will soon be able to send friends “Code blue” alerts inviting them to meet up for a beer. They can even set a meeting point using Facebook maps. (via <a href="http://www.womma.org/blog/2008/05/coors-light-uses-online-networks-to-help-friends-connect-offline/">WOMMA blog</a>.
Social Media Insider » Blog Archive » Maybe Advertising In Social Media Should Be An Oxymoron
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Battelle talked about the success of Federated’s partnership with Dell on Facebook’s Graffiti Wall application in January, where there was a contest which let users illustrate what “green” meant to them. The effort was created to support Dell’s ReGeneration initiative, but it may be difficult to think of it as a campaign — as long as a campaign is defined as an outbound series of marketing messages, delivered on a set schedule, centered around a central product and theme.
There are a lot of impressive stats here: 1.1 million people voted on their favorite illustration, 7,300 people entered a submission, the contest has almost 1,300 friends, and there are currently 209 comments to the post at ReGeneration.org announcing the winners. Clearly, Dell’s ReGeneration effort supports Battelle’s contention that social media may finally make online advertising much more interesting to users than the ongoing crop of forgettable banner campaigns.
The wonderful horrible life of Facebook users and their data (or, "data hogs get slaughtered")
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The only problem with Facebook's opt-in advertising system is that the users who they are selling to marketers didn't really opt-in. What they did do was fill out a profile in which they said they "liked Guitar Hero," not that they "would like to get Guitar Hero" advertising.
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