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E-Marketing To Near $55 Bill By 2014
Overall, interactive marketing will near $55 billion by 2014, but some industries -- like consumer goods, automotive, and media and entertainment -- will grow interactive investment faster than others.
This year's forecast includes a B2B category that consists of business services -- like accounting firms, consultancies, and agencies, as well as the business trade elements of all other industries, like marketing between a manufacturer and resellers. This category will stay at about 9% of the overall interactive pie over the next five years, growing from $2.3 billion today to $4.8 billion in 2014 as B2B marketers adopt emerging media and improve the sophistication of existing efforts.
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This year's forecast includes a B2B category that consists of business services -- like accounting firms, consultancies, and agencies, as well as the business trade elements of all other industries, like marketing between a manufacturer and resellers. This category will stay at about 9% of the overall interactive pie over the next five years, growing from $2.3 billion today to $4.8 billion in 2014 as B2B marketers adopt emerging media and improve the sophistication of existing efforts.
Men More Likely to Ditch Traditional Media for Digital
Men are more likely than women to say that the internet has replaced their need to read printed newspapers and magazines, and also are more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads, according to a US consumer trend study by TargetCast.
Five rules for marketing in niche social networks
Nice article on how to partner with niche online communities for marketing campaigns. It's very different from marketing via Facebook. The reward: a highly engaged audience.
Five Elements of a Successful Facebook Fan Page
If you build it, will they come? In a word, no. Successful fan pages on Facebook require focus, nurturing, good-quality content and relentless promotion. Here's some good advice.
Tom Hayes and Michael S. Malone: How Can Humans Cope With the Increasing Pace of Change? - WSJ.com
Tom Hayes and Michael Malone argue that the frenetic pace of change requires a new model of decision-making. "Trust will be the new currency of our times." With big media collapsing, the field is open for new sources of trust to emerge.
You are SO unfollowed!
Robert Scoble un-follows 106,000 people in one shot and says he's relieved.
Managing beyond Web 2.0
What happens when consumers' shared experiences are more interesting than anything your marketing department can provide? Marketers have to learn the tools of interaction in order to survive.
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What will happen when these consumer experiences are much more interesting than anything your marketers have put up on the Web?
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Smirnoff used the viral-video marketing vehicle Tea Partay to promote its Raw Tea product. The campaign was a hit on YouTube.
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Four useful tools for social networkers
David reviews for online services that increase the productivity of active contributors to social media.
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