Online Ad Spend Surpasses $21B
Although the growth rate of online ad spending has slowed, it's easily outpacing growth in all other media categories.
more fromblogs.mediapost.com
Remarks on Clay Shirky's essays on group think
This post summarizes and links to Clay Shirky's 2003 essay "A Group is its Own Worst Enemy." Shirky's work on group dynamics is important to understanding how social networks govern themselves.
more fromcontentninja.wordpress.com
New Google Service Makes Web Pages Social
Someone was going to figure this out sooner or later. Social networks should be part of the broader Web, not a walled garden. Google is on to something here.
more fromwww.washingtonpost.com
If pigs could fly
Jeff Jarvis tells an incredible story of airline cluelessness, illustrating why that industry's focus on wringing every last dollar out of the customer is repelling the people it most needs to attract.
more fromwww.buzzmachine.com
Army reacts to shoddy barracks
A video posted on YouTube spurs the US Army to award $250 million to clean up the filthy barracks. Citizen journalism in action?
more fromwww.msnbc.msn.com
Forrester: B-to-b marketers fail community marketing test
Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.
more fromwww.btobonline.com
Gartner Says Social Networks Are Attracting Too Much Traffic for Retailers to Ignore
But don't just dive in. The research organization has a list of 10 factors retailers should consider before leveraging social networks. The opportunities are too good to overlook.
more fromwww.gartner.com
Twitter Apps and Tools Becoming More Plentiful
Bloggers Blog has a whole bunch of new Twitter tools.
more fromwww.bloggersblog.com
Southwest Airlines' Blog Re-launches
...and it's a big improvement, says corporate blogging expert Debbie Weil.
more fromwww.blogwriteforceos.com
Measuring a blog's success
Online Journalism Blog gathers up a variety of online measurement metrics and applies them to a set of top UK journalism blogs. There are some tools listed here that I wasn't aware of. This is well worth reading if you want a holistic view of your blog's popularity
more fromonlinejournalismblog.com
28 Tips To Make You a StumbleUpon Superstar
The more I use StumbleUpon, the better I like it. This post goes into some of the finer points of the SU culture, particuarly how to manage the limited friends network.
more fromblog.hubspot.com
Marketing to Bloggers
Influencer marketing is moving into the mainstream, with seven of 10 respondents to a recent study indicating that they'll target influentials in the coming year. The trend is most pronounced among marketers the researchers classified as "leaders," of those who use the most sophisticated tactics and tools.
more fromwww.emarketer.com
20 (Rare) Questions for Google Search Guru Udi Manber
Google's vice president of search quality gives rare insight into how the top-secret search algorithm works in an interview with Popular Mechanics. of all things.
more fromwww.popularmechanics.com
Shopping 3.0 In A Web 2.0 World
The CEO of ThisNext describes the concept of the "product graph," in which influential early adopters help other people discover products they didn't previously know existed.
more frompublications.mediapost.com
Segway Gets Social
What impressed me about this story was the tactic that agency used to get Segway's business. Read at the very end.
more fromwww.adweek.com
J&J Takes Baby Steps Toward Social Media
Like a lot of big companies Johnson & Johnson is feeling its way into social networking with a mom's group. Mothers are some of the most activie users of online communities. It seems everyone wants to reach them.
more fromwww.brandweek.com
Internal Applications of Social Media to be a $4.6 Billion Market
Forrester Research has some rosy predictions for the market for behind-the-firewall social media tools. Compound annual growth will be 43 percent for the next five years, the researcher predicts.
more fromwww.internetnews.com
Can User-Generated Content Generate Revenue?
EMarketer says user-generated content isn't a fad any more: "The number of user-generated content creators will rise from 77 million in 2007 to 108 million in 2012. The number of consumers of user-generated content will increase from 94 million in 2007 to 130 million in 2012." The similarity of these numbers would indicate that the majority of people who are consuming user-generated content are the ones creating it. Still, eMarketer sees ad revenues for the category exceeding $800 million by 2012.
more fromwww.emarketer.com
Consumers in Chrysler’s Boardroom?
Ted Mininni comments on Chrysler's new Customer Advisory Board, which aims to bring 2,000 customers and prospects into a dialog about the company's products. He asks what took Chrysler so long.
more fromwww.mpdailyfix.com
A Look at Friendfeed
A new class of social media aggregation tools is enabling people to tie together their activities in blogs, social networks, Twitter and other forums. The resulting feed is called a "lifestream." Dosh Dosh digs into FriendFeed, which is the current market leader.
more fromwww.doshdosh.com
Notation: * = Private bookmark and comment|… = Clipping [?] | … = Public highlight [?]
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