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Executives, long used to ruling from the top of the corporate hierarchy, will have to learn a new skill: humility. How transparency is redefining corporate culture
Know your audience, update your blog regularly, and cover your... rear. And don't expect a blog to turn around a failing company.
35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.
Best list of business bloggers I've seen, but no links!
How do you persuade? In a weblog world where everyone has access to all the information on your company/ideas/you/your products/ etc.? Do you take the "our product/idea/meme/service/etc is the best and the rest are crap" point of view? Or do you take "I'm
That may or may not transfer to The Hub, a heavily controlled online networking site run by Wal-Mart. An AdAge report noted the arrival of The Hub, and has pretty much dismissed the site's chances for catching on with the younger crowd, courtesy of comm
Nature’s Cure, a company providing acne treatments, has created a weekly teen-targeted podcast on health. STR8 Up – Health Talk for Teens features Dr. Robin Miller providing advice on teen health.
According to The Economics of Podcasting, a report released Thursday by Nielsen Analytics, the most successful podcasts get as many as 2 million downloads a month. Podcast advertisers include Sony Pictures, Shell Oil, EarthLink, Warner Bros., HP, HBO, and
But, say internet consultants, many companies are still terrified by the idea of blogging. The interactive nature of blogs means customers can say what they want about a company and ask awkward questions. Companies also fear what their employees might say
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