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Executives, long used to ruling from the top of the corporate hierarchy, will have to learn a new skill: humility. How transparency is redefining corporate culture

Web2.0 business blog_business media social_media_useful Corporate_blog

Know your audience, update your blog regularly, and cover your... rear. And don't expect a blog to turn around a failing company.

blog_business Corporate_blog

35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.

blog_business Corporate_blog

Jul
1
2006

How do you persuade? In a weblog world where everyone has access to all the information on your company/ideas/you/your products/ etc.? Do you take the "our product/idea/meme/service/etc is the best and the rest are crap" point of view? Or do you take "I'm

blogger_profile pr Corporate_blog


That may or may not transfer to The Hub, a heavily controlled online networking site run by Wal-Mart. An AdAge report noted the arrival of The Hub, and has pretty much dismissed the site's chances for catching on with the younger crowd, courtesy of comm

social_media Corporate_blog

Nature’s Cure, a company providing acne treatments, has created a weekly teen-targeted podcast on health. STR8 Up – Health Talk for Teens features Dr. Robin Miller providing advice on teen health.

Corporate_blog Podcasting

Jul
24
2006

According to The Economics of Podcasting, a report released Thursday by Nielsen Analytics, the most successful podcasts get as many as 2 million downloads a month. Podcast advertisers include Sony Pictures, Shell Oil, EarthLink, Warner Bros., HP, HBO, and

Corporate_blog Podcasting

But, say internet consultants, many companies are still terrified by the idea of blogging. The interactive nature of blogs means customers can say what they want about a company and ask awkward questions. Companies also fear what their employees might say

Corporate_blog

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