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The report, based on an analysis of 77 branded food Web sites, found that 73 percent contained advergames, ranging from one to more than 60 games per site
A new study from Nielsen Analytics says that approximately 9 million Web users, or just over six percent of U.S. adults, have downloaded podcasts over the past thirty days. Over 1,700 people were surveyed on the podcast usage. Roughly six percent consider
Web video sites are proliferating like bunnies that broke into a vat of Viagra. Tech blogger Om Malik calls it "the madness." In just the past year or so, Internet video sites have exploded from barely any to more than 240. New ones appear every week. Ven
The cable news network on Tuesday plans to announce it has created a new program to let users send in digital audio and video from breaking news events in their region. Users can e-mail or upload these so-called "I-Reports" directly from CNN's site.
I went to YouTube, and sure enough, snapped a screen shot of the Disney ad. The Leaderboard unit featuring a clock and the dreaded yet lovable Pirate Jack Sparrow, served above a video posted by a user name of "pornograhphyking" (sic). The video depicts a
The unprecedented and surprising level of consumer control of media, thanks to blogs, Podcasting and online video, was the talk of the industry at this year's Cannes Festival. But I think the Cannes SOS is an over-reaction. I don’t think our audiences w
Word of mouth is the No. 1 influence on young viewers in deciding what to watch on TV, and promotion executives have to become better at viral marketing to take advantage of that, according to a study released at the Promax BDA Convention in New York Wedn
"Advertising. Branding. Distribution. Consumer research. Product development. Manufacturing. They will all be turned upside down as the despotism of the executive suite gives way to the will, and wisdom, of the masses in a new commercial and cultural epoc
GET THIS: USER-GENERATED CONTENT SITES--VENUES for photo-sharing, video-sharing, and blogging--comprised five out of the top 10 fastest growing Web brands in July 2006, according to Nielsen/NetRatings. Among the findings of the Nielsen analysis: Image-hos
MTV NETWORKS IS LAUNCHING A new TV channel in the United Kingdom that will air video clips provided by consumers, according to a report in today's Financial Times.
PRODUCT REVIEW TECHNOLOGY PROVIDER BAZAARVOICE has begun rolling out consumer comments and ratings to portals and comparison shopping engines, including Smarter.com, owned by e-commerce firm MeziMedia, and Google's Froogle. In addition, the reviews will s
Brace yourself for the next form of advertising. It's your customers' product ratings and reviews -- the good, the bad and the ugly.
On-line advertising said to be cheaper
All told, music consumers are increasingly turning away from the traditional gatekeepers and looking instead to one another — to fellow fans, even those they’ve never met — to guide their choices.
THE CINCINNATI BENGALS HAVE BECOME the first NFL team to launch a site where fans can post user-created videos.
But his repeated refrain that we now live in a "let-go world" was refreshing. He said that thanks to 30 or so years of media fragmentation and the more recent rise of user-generated content, marketers were most likely to succeed and be "in touch" when the
How citizen journalists and bloggers outperformed mainstream media in covering the NYC plane crash
More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010
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