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Good examples of corporate hate blogs
Marketers fret constantly about the risk of negativity in the blogosphere. Read this uplifting story of how one entrepreneur engaged with a critical blogger and turned her into a valuable alley.
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Taking care of our customers who have been impacted by the fires is our top priority. We are deeply sorry for the unfortunate situation that occurred with Ms. Azola. We do have a disaster policy in place and regrettably that policy was not followed. She will not be charged for service cancellation or equipment fees.
We attempted to get in touch with Ms. Azola to clarify our policy, and we are committed to taking care of all customers affected by the fires. We are providing several no-cost options for fire victims to suspend their satellite service, including a pause of service, with no equipment fees.
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What seemed like a natural fit – a Wal-Mart page on Facebook that offered back-to-school supplies, dorm decorating tips and a social networking component that lets prospective roommates hookup online – turned into ground zero for a virtual protest of Wal-Mart's labor and business practices.
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