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Rick Short, b-to-b blogmeister « The Shortest Distance from B to B | A Slack Barshinger Blog
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“I want to become the #1 most accountable function in my company. I want to be the most “metrified” department, and I want to outsell the sales department.”
Social Media Today | Top Tools for Social Media Monitoring
"This morning I read Dave Chaffey’s post on Online brand reputation or listening software – a review of 26 tools and found a lot of richness in the list, including the idea of segmenting the list of Social Media tools by function"
E-Marketing To Near $55 Bill By 2014
Overall, interactive marketing will near $55 billion by 2014, but some industries -- like consumer goods, automotive, and media and entertainment -- will grow interactive investment faster than others.
This year's forecast includes a B2B category that consists of business services -- like accounting firms, consultancies, and agencies, as well as the business trade elements of all other industries, like marketing between a manufacturer and resellers. This category will stay at about 9% of the overall interactive pie over the next five years, growing from $2.3 billion today to $4.8 billion in 2014 as B2B marketers adopt emerging media and improve the sophistication of existing efforts.
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This year's forecast includes a B2B category that consists of business services -- like accounting firms, consultancies, and agencies, as well as the business trade elements of all other industries, like marketing between a manufacturer and resellers. This category will stay at about 9% of the overall interactive pie over the next five years, growing from $2.3 billion today to $4.8 billion in 2014 as B2B marketers adopt emerging media and improve the sophistication of existing efforts.
BusinessWeek Business Exchange
BusinessWeek's Business Exchange does what all good multimedia magazine brands should have been doing all along. It offers access to business articles from thousands of topics, lets readers discover the most relevant content to them quickly, share articles you've read with other readers and establish a public profile. But, in the view of our DPAC Awards judges, Business Exchange just does it very, very well.
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