Apps: The Newest Brand Graveyard
AdWeek says most corporate Facebook apps are failing, the victim of overengineering, complexity, abandonment, isolation and various other factors.
more fromadweek.printthis.clickability.com
Repeat Ad Nauseam: TV Spots Risk Driving Consumers Away - Advertising Age - MediaWorks
Advertisers are finding that consumers have a lower tolerance for multiple messages than they once did, and viewers are even organizing ad hoc groups to protest ad saturation. consumer tolerance for repetitive ads has fallen by about half in the last 10 to 15 years. This has forced some advertisers into a corner. They can't afford to produce enough ads to keep consumers interested. In response, they're looking at product placements to fill the gap.
more fromadage.com
Commercial Break - Revisiting the Chevy Apprentice Campaign
GM's famous 2006 Chevy Apprentice user-generated advertising campaign has long been regarded as a failure because of the disruptions caused by environmentalist critics. Now Wired challenges that conventional wisdom by documenting the big jump in Tahoe sales following the campaign. This experiment wasn't a failure; it was a huge success. Which just goes to show that negativity isn't always such a bad thing.
more fromwww.wired.com
Wall Street Grows Bearish On Online Ad Market
J.P.Morgan slashes its outlook for the second time in two months. While it still sees growth in online spending, display advertising is flat and all other categories will be down from 2008.
more fromwww.mediapost.com
Interactive Ad Spending Will Top Out in 2009: Report
Looks like a rough year ahead for ad spending of all kinds. Print and broadcast will take the biggest hit, but even most categories of online ad spending will stay flat or fall, according to Borrell
more fromwww.mediapost.com
How agencies tackle social media
iMediaConnection has video clips from over a dozen professional marketers and agency professionals discussing the future of social media. One message is clear: this is a sea change in marketing.
more fromwww.imediaconnection.com
Gap Widens in Online Advertising
Online advertising continues to grow at a 20% annual clip but search is pulling away as the vehicle of choice. Search ads are forecast to represent 42% of overall U.S. online ad spending in 2008, according to eMarketer, up from 40% in 2007.
more fromonline.wsj.com
Ben & Jerry's Jumps Into Social Media
The ice cream maker is promoting its new "Imagine Whirled Peace" flavor with a John Lennon-themed social network at which visitors can post "messages of peace" and upload relevant images.
more fromwww.mediapost.com
Has social media lost its luster?
The inevitable disillusionment is setting in with social networks, which has proven to be poor outlets for banner advertising. But anyone who is relying on these outlets to deliver banners is missing the point. As this story states, "The premium inventory on social networks isn't a highly trafficked page, it's an individual user."
more fromwww.imediaconnection.com
IDS says Web advertising to 'defy' economic crisis
Internet advertising will grow about eight times as fast as advertising at large between 2008 and 2012, according to IDC, doubling revenue to over $51 billion. The slow economy will only accelerate the move of advertising dollars online, with video leading the growth. Video advertising expected to grow almost 50% annually through 2012, reaching $3.8 billion.
in list: Social Media Research
more fromwww.vnunet.com
Social Media and E-Mail Spending to Rise
Quoting:
"More than three-quarters of marketers surveyed said they will increase their social media spending during the next three years, according to Eloqua's "State of the Marketer" report. A full 74% said they plan to increase their direct e-mail spending while about two-thirds will spend more on mobile texting and SMS.
"Respondents were bullish on online ad spending overall, with nine out of 10 saying they would continue to increase their direct online ad budgets. The spending increases are likely to come at the expense of print ads, since 55% of respondents said they will probably decrease print ad spending in the next three years."
in list: Social Media Research
more fromwww.emarketer.com
Google CEO Eric Schmidt admits Web 2.0 advertising is small opportunity
In an interview with a German newspaper, Google CEO Eric Schmidt admits that the company has not yet figured out a way to monetize Web 2.0 as an advertising vehicle and may never do so. Quoting:
"MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you´ll buy a washing machine. It is not a long term problem but it is taking us longer than we thought. We are trying new ways, new approaches all the time." (via <a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=83651">Media Post</a>.
more fromfaz-community.faz.net
UK online ad spend to overtake TV
It appears that the British are considerably more wired in than their colleagues across the pond. Online ad spending has a 15.3% market share in the UK, compared to about 10% in the U.S. And the Internet will soon be the #1 advertising medium in Britain.
in list: Social Media Research
more fromwww.reuters.com
Who Do You Love? How Some Brands Achieve True Authenticity
It's ease to praise the value of authenticity but a lot harder to achieve it. Many companies have stumbled badly in marketing campaigns because their efforts to sound genuine didn't jive with the public's perception of the brand. This Fast Company article from December looks at authenticity, insincerity and how even some big and successful brands manage to cultivate a distinct image.
more fromwww.fastcompany.com
Getting Engaged: Advertisers Search for Their Voices on YouTube
Advertisers are already showing lack of creativity on YouTube, defaulting to the "safe" choice of pre-roll ads and sponsored contests. As this article notes, many of those campaigns underperform. To be successful on YouTube, you need to step outside your comfort zone and design content for the young audience.
more fromknowledge.wharton.upenn.edu
Shot heard 'round the auto world
General Motors will shift half its $3 billion annual advertising budget to digital and one-to-one channels during the next three years. That's a huge jump from the $197 million it spent online last year. Other auto makers are likely to follow. Hyundai has said it plans to double its online spending. More ominous for traditional media is that a GM executive recently told Ad Age that told Ad Age that the company will try to persuade its regional dealer ad groups to shift their dollars to digital advertising and away from spot TV.
more fromadage.com
MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the “Fan-Sumer” matter to brands
more fromwww.web-strategist.com
Video The Break Up - Microsoft, Digital, Advertising, Solutions, Openhere - Dailymotion Share Your Videos
more fromwww.dailymotion.com
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