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Samepoint Social Conversation Search qualcomm | Social Mentions
Attempts to infer tone
Under the Influencers: The Relationship Between Social And Search 10/07/2009
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The study reveals that people who search and engage with social media, especially those exposed to a brand's influenced social media, are far more likely to search for lower-funnel terms than consumers who do not engage with social media. Furthermore, consumers exposed to a brand's influenced social media and paid search programs are 2.8 times more likely to search for that brand's products compared to users who only saw paid search.
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estimates a 50% lift in click-through rates across the board when consumers had been exposed to social media and paid search.
Samepoint Social Conversation Search | Social Mentions
Samepoint is a conversation search engine that lets you see what people are talking about. Discover, learn and share new web sites and ideas. Has crude sentiment analysis engine
Everything I Need to Know About Marketing I Learned From Google
How Google's example can help you run an effective Web 2.0 business.
How-To: Search the Social Web - Ultimate Toolkit
Great list of search tools for all kinds of social media.
Keyword Research Tips
Here's a great list of tools and suggestions for optimizing keyword selection.
10 SEO myths debunked
If you follow the search world closely, you'll probably know most of these tips, but there are some hidden gems in there, particularly about the importance of quality content and useful inbound links.
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At the core, though, what generally makes a site successful is original and compelling content and tools. For a given set of pages, PageRank may fluctuate, and rankings do shift as the internet evolves. But in the end, what's most important is consistently happy users: people who bookmark and share your site, who understand and respect your brand and who can confidently and seamlessly make that purchase.
Taxes Less Scary Than Search Campaigns
73% of small business owners said they would rather take a stab at filing their taxes than set up a search marketing plan. Big fears: complexity and click fraud.
HOW TO: Get the Most Out of Google Maps
A great page about how to use Google Maps and the multitude of plug-ins that work with the service.
Google empowers users to edit search results
"Hoping to give its search engine a more personal touch, Google now lets users reshuffle results so their favorite Web sites get top billing and disliked destinations get discarded the next time they enter the same request."
Google Aims To Predict Flu Outbreaks
Privacy advocates may blanch, but I think this is a totally cool way to mine patterns from search behavior that contributes to the common good. What an innovative idea!
People Search Engines Gain Sophistication
Emerging services serve as a nexis point for information about individuals. New services scrape content from around the Web and increasingly mine public databases to enhance profiles.
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People search engine Spock is working on a service that will give users access to public records stored in public databases across the Web.
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The service, scheduled to launch mid-January, will have a $1.99 monthly service fee. Subscribers will gain access to links and data mined from government and municipally databases such as mortgage brokers and courthouses, as well as social network pages at MySpace, Facebook and LinkedIn.
FT.com / Companies / Media & internet - Google still struggling to conquer outposts
Google may rule the roost in the US, but not overseas. For example, Yandex, which handles 46 per cent of search queries in Russia, has been preparing since the spring for a listing on the US stock market. Seznam, which controls 63 per cent of Czech searches, has been the subject of a number of buy-out approaches. Google is trying to build its online reputation, but the task is difficult against entrenched rivals.
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