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"Just because you're not ready to shell out $99 per month to figure out the best times to tweet and post Facebook status updates doesn't mean you can't take better control of understanding your social media output. Indeed, paid Twitter analytics services may offer way more than the average user needs. And despite increasing sophistication of their competitors, some of the best analytics tools remain free for users, either on a trial or permanent basis. Here are four free tools to get you started in better understanding how and when to tweet."

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