Jeanny 's Public Library

orrester
actually notes the latter trend, saying that consolidation in the Web 2.0 market
has been happening over the past 18 months

Forrester recommends that small players "partner to create a tightly
integrated ecosystem to go head-to-head with the suites".

Forrester also recommends that bigcos, like Microsoft and Google, "go on
a shopping spree for best-of-breed technologies."

old-fashioned artificial scarcity

Instead, improved methods of monetization yielding higher CPMs, must correspond with a reduction in the volume of ads.

way too cluttered with ads

So just don’t advertise at them, advertise with and through them

core revolves around people (not products

significant opportunity for social networks is to become highly-efficient branding vehicles

Google Adwords-type direct-response PPC ads have proven highly ineffective

ocial networking goes mobile

four critical success factors

individual profile pages morph into widgetized² and personalized start-pages

When a user detects another member, the system displays similar interests, and like other MoSoSos, enables communication. The service also shows members when their friends are in other plazes, a feature that encourages people to move from one to another.

Following the MoSoSo model, Jambo facilitates pseudonymous messaging between the two users, who then decide if they want to introduce themselves.

If there's more than one, each person sees the other's profile, which, among other things, highlights similar interests.

utilizes Wi-Fi hotspots to connect its members

Jambo

The service determines if anyone logged onto a hot spot

The dark underbelly of these things is something to worry about

Mobile Jones blog

drains less power than Wi-Fi or GPS

some companies use Bluetooth short-range wireless to sense proximity

and make an educated guess about their whereabouts.

require users to manually enter their location

identify users’ cell phone towers or wireless networks

MoSoSo, for mobile social software

To get accurate location data, the preferred method is GPS—but concerns about privacy and costs have kept this location information out of third-party hand

Tomorrow's mobile devices

Sling Media

Netomat

citywide game of whodunit

Cognima

mobile gaming

MusicStrands

MOBITV

Just as TiVo lets couch potatoes "time-shift" to watch their favorite TV shows whenever they want, mobile networks will allow users to "place-shift" as well

Description: Lets users flag locations from their mobile phones to create customized maps marked with their own notes.

PLAZES

KAMIDA

Description: Users tag locations to find other users or related places nearb

Semacode

FLAGR

Bones in Motion

active

like a flagged comment that "this restaurant serves good barbecue." Others will be more active, making it possible to leave a location-based "note" outside the corner store so your spouse will receive a reminder to pick up some milk when he or she walks by on the way home.

basic mapping, direction finding, and Yellow Pages-style listings

tips will be passive

mashup services that let users create, tag, and annotate their own maps

obvious location-based services

Tello

When advanced networks are available everywhere, location data will become the key to determining what kind of information is most relevant at any given time.

Skype

EQO

Bridgeport Networks

Kineto Wireless

The way we communicate will also change as technology highlights the importance of "presence."

But ultimately the reverse will be true: As mobile networks shift to Internet-based protocols, voice will become just another application running on what is essentially a data network.

Today wireless data services are treated as applications that run on top of cellular voice networks.






But ultimately the reverse will be true: As mobile networks shift to Internet-based protocols, voice will become just another application running on what is essentially a data network.

Today wireless data services are treated as applications that run on top of cellular voice networks.

Soonr

Quickoffice

Popular Telephony

Consilient

Iotum

Companies to Watch






Consilient






Location: St. John's, Newfoundland






Service: Push e-mail






Description: Delivers BlackBerry-like functionality using open-standard e-mail software.






Iotum






Location: Ottawa, Ontario






Service: Call prioritization






Description: Intercepts and prioritizes incoming calls by linking to calendar and IM information.






Popular Telephony






Location: New York






Service: IP-based PBX






Description: Offers a peer-to-peer VOIP-based phone exchange that doesn't require a central server.






Quickoffice






Location: Plano, Texas






Service: Mobile productivity






Description: Develops software to view and edit Microsoft Office files on mobile devices.






Soonr






Location: Campbell, Calif.






Service: Remote PC access






Description: Provides access to files stored on users' computers from mobile handsets and resizes them for viewing on small screens.

Companies to Watch

Unlike a Wi-Fi hotspot, which provides wireless access within a radius of just a few hundred feet, Wi-Max creates a wireless cloud big enough to cover several square miles.

Technologies like Wi-Max could introduce more competition by eliminating the advantages that telephone and cable companies now enjoy thanks to ownership of the wires that deliver broadband into homes and offices.

Wi-Fi hotspots

On a mobile device, presence data will become more nuanced to indicate your location, busyness, or even mood.

carriers want to control everything

social technologies requires cluster effects

Wadja.com

2) Carriers/handsets need to standardize and open up to development by outsiders.

1) A population needs to have access to a universal interaction platform which (except for SMS and dialing) means being on the same technology;

There are two ways to get mobile social applications going:
1) A population needs to have access to a universal interaction platform which (except for SMS and dialing) means being on the same technology;
2) Carriers/handsets need to standardize and open up to development by outsiders.

There are only three phones out there with cluster effects right now: Crackberry, Treo and Sidekick.